Advertise on TWiT
Why Podcast Ads Work
TWiT's host read ads are effective because they reach highly engaged audiences who want to hear directly from the people they trust. TWiT.tv's 2020 survey results show that over 86% of its audience made a purchase based on an advertisement they heard on their network. This was possible by carefully matching the right advertisers to the best shows, providing greater success for everyone.
TWiT Audience Stats
More than 10 Agencies and 25 Direct Advertisers Work with TWiT.
"Leo is able to describe our business better than we can."
Vice President of Marketing,
"ITPro.TV would not be where it is today without the TWiT Network..."
CEO & Founder,
"We expected TWiT to work well for us because we were long-time listeners who, over the years, bought many of the products and services we learned about on various shows. We were not disappointed. The combination of the very personal ad-reads, and the careful selection of products that TWiT largely believe in, gives the ads an authentic, trusted voice that works really well for products like ours. 10/10 - Will use again."
"Leo Laporte and TWiT are the tour-de-force in Tech Podcast Journalism! I’ve worked with them since their humble beginnings and highly recommend them to my clients who are looking to be positioned in front of a tech-savvy audience."
Founder & CEO,
Nu Media Mix LLC
"The feedback from many advertisers over 16 years, across a range of product categories, is that if ads in podcasts are going to work for a brand, they’re going to work on TWiT shows."
"The endorsement from Leo and TWiT network's reach has helped both build awareness and our product while driving acquisition to meet our business objectives."
Associate Director, Acquisition,
TWiT Sample Ad Reads
This Week in Tech is your weekly cheat sheet for everything that’s happening in the tech world. Join Leo Laporte and an ever-changing panel of experts as they discuss the who, what, and why of tech news.
Security Now could be the most important show you watch all week. Security guru Steve Gibson joins Leo Laporte every week to guide us through the minefield of ransomware, viruses, cyber espionage, and hacking.
A weekly look at all things Microsoft, including Windows, Windows Phone, Office, Xbox, and more. Join Leo Laporte and two of the foremost Windows watchers, ZDNet’s Mary Jo Foley and Paul Thurrott, editor-in-chief of Thurrott.com.
Hosted by Mikah Sargent and Jason Howell, Tech News Weekly takes a deeper look at some of the week’s biggest and most important tech news stories, featuring interviews with the people breaking or making the news worldwide.
This Week in Enterprise Tech explores the world of emerging enterprise tech in the global marketplace. Hosted by Lou Maresca, TWiET features IT professionals explaining the ins and outs of enterprise solutions.
Embedded Host-Read Podcast Ads
- Two ad reads per show episode
- :15-:20 billboard at the top of the show
- 1:00-2:00 min host-read ad midroll
Other Ways to Connect With Our Audience
- Website banner ads on twit.tv and techguylabs.com
- Amazon Flash Briefing - 20K impressions per week
- In-Studio Breaking News - averages 25K per episode, 12 episodes scheduled for 2021
- Weekly Inside TWiT newsletter sponsorships available
Studio Naming Rights
The available package includes:
- Dynamically Inserted 7-8 second billboard at the top of all published shows (37.5 million downloads a year)
- Logo signage at the Eastside recording studio, studio door, and Technical Director's desk
- Branding in the weekly TWiT Newsletter (+13k subscribers)
TWiT Has a Full-Service Podcast Ad Team
The TWiT network prides itself on the ability to work and collaborate with its partners. TWiT.tv works with innovative, reputable advertisers whether they are direct clients, brokers, or agencies. We have a rigorous vetting process to ensure that we are working with high integrity companies.
We provide the best hands-on experience to our clients for a seamless campaign. After a brief onboarding process, we can do it all! From copywriting to creating graphics, we can flexibly work to create the professional content you want to showcase on TWiT. We will closely monitor ad reads to ensure all points are highlighted and that you are happy with the results. Our team will check in with you periodically throughout your campaign to ensure you are satisfied with the results and that things are running smoothly.
Our hosts have a close connection with their tech-savvy audience who trust the products and services they are delivering. The unique personalization of our ads has proven to be effective for B2B/B2C advertisers.
TWiT Advertising Terms
Advertising minimum is $25,000 per broadcast quarter.
Cancellation Policy - all quarterly orders are noncancellable. On annual orders or orders longer than a quarter, the first quarter is noncancellable but Advertiser's Agency/Advertiser may request to cancel episode(s) and or banner(s) listed in this broadcast order 90 days prior to the scheduled run date or 45 days before the next broadcast quarter.
Category Exclusivity Policy - is only extended to the show episode that the ad appears on and for the category that the advertiser is in. To obtain network exclusivity for the duration of your campaign you must buy all shows. We do not offer host exclusivity at all.
Ad Format - each show episode has two ad positions - first is the host-read billboard (typically 10 - 15 seconds) and second is a host-read interstitial ad (typically 1-2 minutes). If the lead host is unavailable then a co-host or in-house host will perform the ad read.
Right of First Refusal - when TWiT.tv asks Advertiser's Agency/Advertiser if they plan to renew then Advertiser's Agency/Advertiser has 5 business days to respond or category can be filled elsewhere.
Tracking Policy - We do not allow tracking pixels of any kind but allow UTM tags on show episode pages. Chartable is available at no additional cost for agencies and direct clients. Please see further details provided on their one sheet. Podsights is available to agencies as an alternative to Chartable. However, TWiT does not cover the cost and contracts need to be made directly with them.
Ad Copy ("Copy") must be sent to TWiT.tv two weeks prior to advertising commencement date. Copy can be changed weekly thereafter. Updated Copy must be sent to Network one week prior. Graphics for billboard and lower third can be changed monthly.
TWiT.tv has the right to review and approve Copy to ensure there are no conflicts with existing advertisers. Any discounts offered to the TWiT.tv audience cannot be changed unless an expiration date is provided with the offer, or TWiT.tv receives a 14-day advance written notice.
Downloads/impressions are provided to Advertiser's Agency/Advertiser every Friday (unless it’s a holiday or EOM is earlier that week). These will include audio and video podcast downloads compliant with IAB Podcast Measurement v2.0 Guidelines. Additionally, we add in Google and YouTube numbers because they are tracked separately. Downloads/impressions will be reviewed for make-good purposes approximately 30 days after the broadcast calendar month ends. If a make-good is needed then it will be issued by TWiT.tv as soon as the Advertiser's Agency/Advertiser approves it. TWiT.tv reserves the right to remove ads from its content after impressions are fully delivered to Advertiser's Agency/Advertiser.
Courtesy commercials, newsletter sponsorship, over-delivery of baked-in ads.