Host-Read Ads
Navigating the podcast sales process can be cumbersome because every podcaster has their own unique approach. Join Lisa Laporte, the CEO of TWiT.tv, to learn about the different types of podcast advertising, how they work, and what you need to consider when buying podcasts. If you are new to the podcasting space or a brand wanting to advertise in podcasts, then subscribe to learn more.
Although the show is no longer in production, you can enjoy episodes from the TWiT Archives.
More about Host-Read Ads:
Host-Read Ads is a must-listen podcast for marketers, advertisers, podcast creators, and media buyers who want to understand and master one of the most effective formats in digital advertising: the host-read ad. Hosted by Lisa Laporte, CEO of TWiT.tv and a pioneer in podcast advertising, this series offers direct insight into what works (and what doesn’t) when it comes to authentic audience engagement through trusted voices.
With a wealth of real-world experience and a proven track record in growing brand partnerships within the podcast industry, Lisa guides listeners through best practices, strategy development, campaign optimization, and trends that affect both advertisers and creators alike.
Why Listen?
- Expertise from a Leading Voice in the Industry: Lisa Laporte brings over a decade of experience building and running one of the most respected podcast networks in the world.
- Actionable Advertising Advice: Each episode delivers practical information for leveraging podcast ads effectively—whether you're selling a product, managing a brand, or building a company.
- Behind-the-Scenes Insights: Learn how podcast sponsorships are priced, how ad reads are crafted to connect with loyal audiences, and what KPIs matter most.
- Case Studies and Lessons Learned: Lisa shares real campaign examples, lessons from brand successes and failures, and what advertisers should know when entering the space.
- Bite-Sized Episodes: Perfect for busy professionals, each installment is concise, focused, and full of high-value tips.
About Lisa Laporte
As CEO of TWiT.tv, Lisa Laporte has helped shape the modern podcast sponsorship model. She’s managed multi-million-dollar advertising portfolios, built lasting partnerships with brands like LastPass, CashFly, and Bitwarden, and guided the TWiT network to become a case study in sustainable podcast monetization.
Lisa is also a frequent guest speaker at advertising industry events and conferences, where she advocates for transparency, host integrity, and aligning brands with passionate, loyal podcast audiences.
Host-Read Ads is not just a podcast—it’s a masterclass in audio advertising.
Recommended Shows for Industry Professionals
If you’re a fan of Host-Read Ads, here are a few more TWiT.tv shows you might enjoy:
This Week in Tech
This Week in Tech is your essential wrap-up of everything happening across Big Tech. Hosted by Leo Laporte with a rotating panel of top journalists and analysts, each episode breaks down the week’s biggest stories in AI, Apple, cybersecurity, social media, and beyond—with sharp opinions and real industry insight you won’t get from headlines alone.
Tech News Weekly
Hosted by journalist Mikah Sargent, Tech News Weekly brings you one-on-one conversations with the reporters, creators, and innovators shaping the stories you’re reading everywhere else. From AI lawsuits to social media policy, product launches to privacy scandals, this is where breaking tech news gets personal and contextual.
Windows Weekly
Paul Thurrott, Richard Campbell, and Leo Laporte bring deep expertise and sharp commentary to Windows Weekly, covering the entire Microsoft ecosystem—from consumer Windows features and Xbox updates to Azure, Copilot, and enterprise security moves from the world’s most powerful software company.
Intelligent Machines
Hosted by Leo Laporte, Jeff Jarvis, and Paris Martineau, Intelligent Machines explores how AI, automation, and digital media are reshaping our world. From ChatGPT to content moderation, data privacy to deepfakes, this show goes beyond hype to examine the future of human–machine interaction with humor and depth.
Home Theater Geeks
Audio and video expert Scott Wilkinson dives deep into displays, sound systems, streaming devices, calibration, room setup, and more. Whether you’re building a full home cinema or optimizing a living room setup, Home Theater Geeks delivers both gear knowledge and practical advice.
Why Host-Read Ads Stands Out
There’s no substitute for authenticity in advertising—and Host-Read Ads is the definitive podcast on the format that drives the most engagement in digital audio. With Lisa Laporte’s sharp perspective and years of proven success in the podcasting industry, this show delivers trusted strategies, actionable advice, and honest commentary that demystify the business of host-read sponsorships.
Whether you’re a podcast producer looking to grow your revenue or a brand manager hoping to reach engaged niche audiences, Host-Read Ads offers the roadmap you’ve been looking for—grounded in real-world results and decades of experience.
Subscribe today and learn how to do host-read advertising the right way.