Advertise on TWiT Podcasts
Are you ready to grow your business?
Reach out today to start your powerful campaign with TWiT.tv and have your products/services promoted by its expert hosts.
Contact our team at advertising@twit.tv
TWiT Audience Statistics
This Week in Tech
Join Leo Laporte and an ever-changing panel of experts as they discuss the who, what, and why of tech news.
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Security Now
Expert Steve Gibson discusses the current threats, risks, and tech breaches everyone is facing in security today.
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Windows Weekly
A look at all things Microsoft, including Windows, Office, AI integration, Xbox, Enterprise, and more.
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Tech News Weekly
Your quick update featuring the top journalists and experts breaking this week's tech news.
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MacBreak Weekly
Get expert Apple news, analysis, and insights from top tech journalists and gurus.
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Intelligent Machines
Meet the AI pioneers, inventors, and innovators who are about to disrupt every aspect of modern life.
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Hands-On Tech
Turn tech troubles into tech triumphs. Each episode zooms in on a specific theme with easy-to-follow advice.
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This Week in Space
Space experts cover the new space age plus the race to Mars and everything related to the cosmos.
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Home Theater Geeks
Get the best picture on your screen and supercharge your home theater experience.
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Hands-On Apple
Helpful tips, great apps, and awesome accessories for your Mac, iPad, and iPhone.
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iOS Today
iPhone, iPad, Apple Watch, or Apple TV... We show you what's new and what's cool.
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Hands-On Windows
Handy tips, helpful advice, and everything new in Windows 11.
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Untitled Linux Show
The week's hottest Linux news for desktop, gaming, and enterprise.
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What Our TWiT Advertising Partners Are Saying
We have worked with more than fifty agencies and hundreds of direct advertising partners, including household brands such as Audible and Ford, all of whom believe we're among the best podcast advertising platforms. These points are best articulated by our partners themselves:
"Nothing feels better than when a customer, partner, or employee excitedly tells us that they heard us on TWiT, always followed by a big 'thank you' for being a sponsor... We've been really pleased with the results and are excited to see where this goes in the future."
Chad Bockert
Vice President of Marketing,
WWT
"Working with [TWiT] has truly been fantastic. In fact, it's spoiled us because we've tried to replicate the success we've had there on other networks. The service that [TWiT] gives us...has always been helpful, and it's led to much more success for us."
Tim Broom
Founder,
ITPro.TV
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"We expected TWiT to work well for us because we were long-time listeners who, over the years, bought many of the products and services we learned about on various shows. We were not disappointed. The combination of the very personal ad-reads, and the careful selection of products that TWiT largely believe in, gives the ads an authentic, trusted voice that works really well for products like ours. 10/10 - Will use again." | "TWiT has been a valuable Bitwarden partner for years. They are great communicators on and off the air, ensuring their audience understands the importance of password management. They are approachable, flexible, and easy to work with. The TWiT team is proactive and regularly provides courtesy clips and assets. Partnering with TWiT has been fun for Bitwarden and the larger Bitwarden community!" |
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"We've had a great experience working with Leo Laporte and the TWiT team. Their efforts to grow the network have led to more high-quality podcasts that continue to perform campaign after campaign. We look forward to continued success together in the future." | "ThreatLocker is proud to have partnered with TWiT for over a year. Their hosts are some of the most respected voices in technology and cybersecurity, and their audience reflects that same level of expertise and engagement. It's been a natural and rewarding alignment—working together to elevate the conversation around real security solutions and empower IT professionals to take control in an ever-evolving threat landscape." |
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"With an audience built of tech veterans and people who know how precious data and privacy is in our current world, the TWiT community is the perfect place for DeleteMe. The TWiT team is a pleasure to work with and is on top of everything about our campaigns from start to finish." | "Leo Laporte and TWiT are the tour-de-force in Tech Podcast Journalism! I've worked with them since their humble beginnings and highly recommend them to my clients who are looking to be positioned in front of a tech-savvy audience." |
Undoubtedly, our partners love working with us because we know our audience and how to get results. We care deeply about your brand goals and will do what it takes to help you grow. We often have longevity with sponsors who buy our premium podcast ads because each one is fresh, effective, and delivered by trusted hosts.
Why TWiT.tv? - TWiT's Host-Read Ads Stand Out
Sponsoring TWiT's innovative podcasts puts your brand in front of an affluent, highly-engaged, tech-savvy audience with one-click purchasing power. TWiT only partners with sponsors who have products/services that will benefit their audience.
TWiT's podcasts are in audio/video formats, except for new shows, allowing for product or service demos.
- 88% of listeners made a purchase based on a TWiT host-read ad
- 99% listen to most or the entire podcast
- 90% are involved in their company's tech/IT decision-making process
TWiT believes in delivering powerful host-read ads that properly introduce a sponsor's products/services to its audience. Overdelivery on downloads is guaranteed as all ads are embedded. Sponsorship promotion appears on TWiT's sponsor page, show episode page, and RSS feed. If advertising minimum is met, social media promotion is included, and courtesy commercials on video shows can be provided with every ad read.
Advertise on Podcasts | Podcast Advertising and Streaming Ads
Across a number of weekly podcasts, the TWiT Network of podcasts attracts a yearly audience of 25 million downloads, but it isn't just the far-reaching abundance of listeners that makes TWiT one of a handful of premier podcast advertising companies in the tech world. It's the fact that we've spent more than a decade establishing a solid relationship with all of them.
The result is a podcast ad network that is uniquely valuable, one that not only drives tangible results for our advertising partners but also serves as a unified platform for engaged and loyal listeners who place their trust in our hosts, shows, and service/product recommendations.
Can You Grow Your Business with TWiT?
As a sponsor of one of our podcasts, you'll have the opportunity to get your brand in front of a highly-engaged, tech-savvy audience with one-click purchasing power. Still, you may question whether your brand will benefit from buying podcast ads with us. Consider the following:
You Have a Product/Service that Would Benefit a Tech-Savvy, Affluent Audience
The TWiT Network serves as the stage for tech-related podcasts, each with a faction of loyal listeners that love discovering the latest technology and learning new ways to solve old problems. From VPNs that address consumer privacy concerns to better internet service or mobile phone plans, our audience always wants to upgrade their tech.
The overwhelming majority of our listeners are college graduates that make at least six figures — over a third of our audience even makes over $200,000 per year — and with more than 25 million downloads each year, you’ll have access to an extensive audience full of qualified leads.
Suffice it to say, if you have a proven product/service that can enhance their health, wealth, or productivity, our listeners will want to know about it.
You Have an Enterprise Solution that Will Benefit Business Owners or IT/Security Pros
Today's businesses face several unique tech challenges, from protecting sensitive data from malicious actors to creating unified work experiences for an entirely remote workforce.
If your product or service works to solve these pressing issues, the TWiT.tv platform is perfect for your streaming ads. Most of our listeners are tech professionals, and over half are at the management level, which means reaching decision-makers with B2B podcast advertising has never been easier.
The Benefits of Advertising on TWiT
TWiT is the gold standard in podcast networks, but don't just take our word for it. Here are five reasons why our partners consider ours among the best podcasts for advertising:
- Highly Qualified Audience: We are a trusted source for a large audience of educated and engaged professionals with serious influence and buying power
- Selective Partnerships: We only work with brands and products we believe in
- Varied Video Formats: Properly create visual product demonstrations and courtesy podcast commercials that you can include on your website and landing pages
- Host-Read Ads: These allow audiences to hear directly from trusted hosts and are embedded in the content, giving the advertiser far more downloads
- Multiple Touches: Your sponsorship promotion appears in multiple places, including TWiT's sponsorship page as well as the show's episode page and RSS feed description
One of the greatest benefits our advertising partners continually mention is our full suite of services which is offered to direct sponsors. We see our sponsors as partners in our network and want to do everything we can to help them grow. We have been in the business of ad-supported podcasting since 2005, meaning we not only fully understand podcast advertising best practices but our audiences as well.
Our full-service Continuity team will help direct partners properly implement ad campaigns and fine tune the copy of your podcast ads so they resonate with our listeners while showing them how your product/service will ultimately benefit them. If advertising minimum is met, we offer social media promotions for direct partners to increase the number of audience interactions, as well as Spotify Ad Analytics reporting for attribution tracking and insights.
Start Your Campaign with the TWiT Network Today
Growing your business is a matter of getting in front of the right audience. If you want to reach an affluent, tech-savvy community of decision-makers eager for products and services that can meet their needs and help them grow, you’ve come to the right place.
You can contact us at advertising@twit.tv to speak with a team member about your campaign.