Jun 5th 2025
Host-Read Ads 91
How to Successfully Track Your Podcast Campaign
Hosted by
Lisa Laporte
Ad Tech is a MUST!
New episodes periodically.
TWiT CEO Lisa Laporte reveals the shocking truth about podcast advertising measurement: 80% of actual engagement goes untracked without proper attribution tools. Learn the four essential strategies every advertiser needs to successfully measure podcast campaign performance, from pixel-based tracking to post-purchase surveys.
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