How to Successfully Track Your Podcast Campaign
0 seconds of 0 secondsVolume 90%
Press shift question mark to access a list of keyboard shortcuts
Keyboard Shortcuts
Shortcuts Open/Close/ or ?
Play/PauseSPACE
Increase Volume↑
Decrease Volume↓
Seek Forward→
Seek Backward←
Captions On/Offc
Fullscreen/Exit Fullscreenf
Mute/Unmutem
Decrease Caption Size-
Increase Caption Size+ or =
Seek %0-9
Jun 5th 2025
Host-Read Ads 91
How to Successfully Track Your Podcast Campaign
Hosted by
Lisa Laporte
Ad Tech is a MUST!
New episodes periodically.
TWiT CEO Lisa Laporte reveals the shocking truth about podcast advertising measurement: 80% of actual engagement goes untracked without proper attribution tools. Learn the four essential strategies every advertiser needs to successfully measure podcast campaign performance, from pixel-based tracking to post-purchase surveys.
Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads
Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.