May 16th 2024
Host-Read Ads 81
It Takes More Than Ad Tech to Measure Podcasts
Hosted by
Lisa Laporte
Crafting Effective Podcast Advertising Campaigns
Although the show is no longer in production, you can enjoy episodes from the TWiT Archives.
Lisa Laporte pulls back the curtain on why ad tech's flashy numbers and algorithms can lead brands astray if they're not paired with a deeper understanding of a podcast's unique audience and content.
Download or subscribe to this show at https://twit.tv/shows/host-read-ads