Apr 25th 2024
Host-Read Ads 79
TWiT.tv Ads Always Exceed The Contracted 60 Second Ad Read
Hosted by
Lisa Laporte
Five requirements to introduce brands
Although the show is no longer in production, you can enjoy episodes from the TWiT Archives.
Lisa explains why storytelling and personal endorsements are key, and how TWiT gives hosts the creative license to turn ad spots into in-depth introductions that listeners trust. She emphasizes the importance of relevance, personalized endorsements, and the freedom given to hosts to go beyond the typical 60-second ad slot.
Download or subscribe to this show at https://twit.tv/shows/host-read-ads