Host-Read Ads

Apr 25th 2024

Host-Read Ads 79 Ads Always Exceed The Contracted 60 Second Ad Read

Hosted by Lisa Laporte

Five requirements to introduce brands

New episodes published every Friday.
Category: Help & How To

Lisa explains why storytelling and personal endorsements are key, and how TWiT gives hosts the creative license to turn ad spots into in-depth introductions that listeners trust. She emphasizes the importance of relevance, personalized endorsements, and the freedom given to hosts to go beyond the typical 60-second ad slot.

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