Host-Read Ads

Apr 4th 2024

Host-Read Ads 76

What It Takes to Measure a Podcast Campaign

Hosted by Lisa Laporte

Gauging the success and impact of ads

New episodes published every Friday.
Category: Help & How To

Have you ever launched a podcast ad campaign only to find yourself in the dark about its performance and reach? In a landscape where instant results are often expected, Lisa underscores the importance of patience, explaining that podcast ads typically require up to eight weeks to achieve full impact due to the on-demand nature of audience listening habits. Listen for six valuable tips on measuring advertising success! 

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