What It Takes to Measure a Podcast Campaign
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Apr 4th 2024
Host-Read Ads 76
What It Takes to Measure a Podcast Campaign
Hosted by
Lisa Laporte
Gauging the success and impact of ads
New episodes periodically.
Have you ever launched a podcast ad campaign only to find yourself in the dark about its performance and reach? In a landscape where instant results are often expected, Lisa underscores the importance of patience, explaining that podcast ads typically require up to eight weeks to achieve full impact due to the on-demand nature of audience listening habits. Listen for six valuable tips on measuring advertising success!
Download or subscribe to this show at https://twit.tv/shows/host-read-ads