Host-Read Ads

Mar 7th 2024

Host-Read Ads 74

We Embed Our Ads = Overdelivery For Brands

Hosted by Lisa Laporte

Brands' Ads in Perpetuity

New episodes published every Friday.
Category: Help & How To

Lisa shares the successful approach of embedding ads within content, ensuring that they live on long after their initial run. This provides a lasting impact for brands, granting them what Lisa calls a "residual bonus" – a concept that continues to offer benefits well beyond the expected timeframe of an ad campaign. This aligns with TWiT's desire to have brands feel great about advertising on the network's shows.

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