Feb 1st 2024
Host-Read Ads 69
TWiT's Partnership Process Overview
The Anatomy of a Successful Podcast Ad Campaign
Step into the world of tailored podcast advertising as Lisa shares the stages from the initial exploratory call to the crucial onboarding session. This episode highlights the patient and meticulous crafting of campaigns that resonate with listeners. From offer codes to landing pages, and the importance of a post-purchase survey – Lisa outlines why a slow bloom leads to a stunning flourish in listener engagement and campaign effectiveness.
Download or subscribe to this show at https://twit.tv/shows/host-read-ads