Host-Read Ads

Nov 30th 2023

Host-Read Ads 61

2023 Spotify Podcast Trends Report Overview

Hosted by Lisa Laporte

The Influence and Trust of Podcast Hosts

New episodes published every Friday.
Category: Help & How To

In the latest episode of Host-Read Ads, CEO Lisa Laporte discusses insights from Spotify's 2023 podcast trends report, highlighting stats on the influence of hosts, growth of older audiences, the importance of authenticity for brands, and more, relating it all back to TWiT’s own podcast ad experiences and audience. She advises brands interested in podcast advertising to leverage the intimate trust and influence hosts build with listeners by embracing authentic messaging.

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