Nov 30th 2023
Host-Read Ads 61
2023 Spotify Podcast Trends Report Overview
Hosted by
Lisa Laporte
The Influence and Trust of Podcast Hosts
Although the show is no longer in production, you can enjoy episodes from the TWiT Archives.
In the latest episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte discusses insights from Spotify's 2023 podcast trends report, highlighting stats on the influence of hosts, growth of older audiences, the importance of authenticity for brands, and more, relating it all back to TWiT’s own podcast ad experiences and audience. She advises brands interested in podcast advertising to leverage the intimate trust and influence hosts build with listeners by embracing authentic messaging.
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