Host-Read Ads

Nov 2nd 2023

Host-Read Ads 58

Brands Don't Be Afraid To Test Podcasts Part 1

Hosted by Lisa Laporte

Mastering Podcast Advertising

New episodes published every Friday.
Guests: Ryan Smith
Category: Help & How To

In this episode of Host-Read Ads, CEO Lisa Laporte interviews VP of Partnerships Ryan Smith on strategies for brands new to podcast advertising to test the medium without fear. Ryan provides advice on ideal testing cadence, determining what works and doesn't through testing, and being open to unexpected audience demographic results.

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