Nov 2nd 2023
Host-Read Ads 58
Brands Don't Be Afraid To Test Podcasts Part 1
Hosted by
Lisa Laporte
Mastering Podcast Advertising
Although the show is no longer in production, you can enjoy episodes from the TWiT Archives.
Guests:
Ryan Smith
In this episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte interviews VP of Partnerships Ryan Smith on strategies for brands new to podcast advertising to test the medium without fear. Ryan provides advice on ideal testing cadence, determining what works and doesn't through testing, and being open to unexpected audience demographic results.
Download or subscribe to this show at https://twit.tv/shows/host-read-ads