Host-Read Ads 16

1. Campaign Launches - The first ad drops live on air & published after the episode is edited and reviewed by our Continuity Team. The ad is updated in the reporting doc within 24 hours after posting the episode for viewing/listening. Impressions are updated every Friday until the end of the following month. The full impact of one ad takes 0 - 8 weeks.
2. Campaign Updates - Ad copy can be updated weekly and/or by the show. We recommend sticking with one CTA throughout the entire campaign to build trust with the audience - ROI will be higher. Continuity will check your website for new services/products & will reach out if we recommend ad copy changes.
3. TWiT Goodie Bag - You will be featured in our weekly newsletter, reaching 14K+ fans. We can provide courtesy commercials from every ad read that can be used anywhere besides paid media (i.e., social media, landing page, your newsletter, etc.). You will receive social media promotion on Inside TWiT's Twitter, Facebook & LinkedIn accounts.
4. Ad Tech - If you are using Podsights, the data will start populating shortly after your campaign begins and remember, they only track audio feeds. Since Podsights only tracks audio, we recommend grossing up their metrics to include video - Podsights is an excellent resource for attribution & lift.
5. Campaign Reminders - If you did not use ad tech, then note that 50%+ of URL traffic will go to TWiT, and 20%+ won't use a URL - the average traction is 3x greater for DR campaigns 6-8x greater for branding campaigns than URL visits. We recommend extending your campaign if you only signed up for a test if you see traction. Our network sells out early, and you can lose traction with our audience - consistency equates to higher ROI.

Download or subscribe to this show at https://twit.tv/shows/host-read-ads