Host-Read Ads 14

If you listened to my last episode about traction from a campaign and episode four about Podsights, you would understand what ad tech can provide when understanding the traffic that podcast ads bring to you.

Today I want to cover two campaigns that ran on our network, TWiT, this year. Both are for SaaS companies.

The first campaign was for a SaaS startup trying to reach IT/Tech companies. It was a B2B branding campaign for high-cost project management software and ran for three months. The total spend was $43,900, and based on the ad-tech traffic, which is grossed up because video impressions are excluded, we sent 3,276 qualified visitors to the client's website. This is considerable traffic for such a short campaign and high-cost service.

The second campaign was for an established SaaS company want to reach ALL businesses because it was an email software service. It was a direct response B2C & B2B campaign with a service that costs between $10 - $500+ depending if it were a consumer or business buy. The total spend was $64,300, and based on the ad-tech traffic, which is grossed up because video impressions are excluded, we sent 17,302 qualified visitors to the client's website.

If you are interested in advertising with us, please email advertise@twit.tv, and we will get back to you ASAP.

Download or subscribe to this show at https://twit.tv/shows/host-read-ads