Sep 30th 2022
Host-Read Ads 1
What is a Host-Read Ad & Why Ad Copy is Important
Hosted by
Lisa Laporte
What is a Host-Read Ad & Why Ad Copy is Important
New episodes published every Friday.
A host-read ad is an ad read by the show's host and has a more significant impact than a producer-read ad or pre-recorded commercial. There are three types of host-read ads: personal experience (PE), implied endorsement, and straight read. Ad copy must be compelling and focused on the features and benefits of the product or service. It should also include HOW it works and WHY it's effective, plus it needs to have a compelling call to action (CTA)
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