Host-Read Ads 1

A host-read ad is an ad read by the show's host and has a more significant impact than a producer-read ad or pre-recorded commercial. There are three types of host-read ads: personal experience (PE), implied endorsement, and straight read. Ad copy must be compelling and focused on the features and benefits of the product or service. It should also include HOW it works and WHY it's effective, plus it needs to have a compelling call to action (CTA)

Download or subscribe to this show at https://twit.tv/shows/host-read-ads