Host-Read Ads 92 Transcript

Please be advised that this transcript is AI-generated and may not be word-for-word. Time codes refer to the approximate times in the ad-supported version of the show.
 

00:00 - Lisa Laporte (Host)
Hi, this is Lisa Laporte. I'm the CEO of twittv and this is my partnership podcast Hoster at Ads. So today I want to talk about our quarterly minimum. Brands continuously ask me all the time why we have a $20,000 quarterly minimum and I want to explain why. Also, I want to reiterate it's only the starting point to being on our network, so let's dive in.

00:23
Number one our ads are longer than a minute because we take the time to properly introduce brands to our audience. We only offer long form host read ads for our first tier ads. Our audience trusts our tech savvy hosts to introduce high integrity, quality brands in their ads. Plus, brands need the right reach and frequency to be effective. Twit caters to the tech community. 90% of our audience are IT decision makers, while 70% are company decision makers. We reach the right DMs that brands want to get in front of and we only do it in a big way with long format ads and we do not overwhelm our audience with too many of them in the content of our shows.

01:10
Number two brands you must advertise elsewhere. The rule of seven in advertising suggests that a potential customer needs to see a message at least seven times before taking action. Since we sign, mostly B2B partners. Here at TWIT, data suggests that a B2B customer may engage in 60 touch points before finalizing a deal, with this potentially reaching over 100 for high-value, complex deals. Therefore, pairing our host-read podcast ads with social media, newsletter, banner, radio TV, other podcast ads is crucial to convert potential customers into clients.

01:55
Number three our minimum was established because several brands want to test our network before going bigger, and we never recommend starting and stopping campaigns on our network. If a brand sees traction, they should extend the campaign for another quarter or renew for the rest of the year. Now why do I recommend this? Because brands are building trust with our audience and frequency is needed to convert fans into customers. If a brand starts and stops on our network, our audience will question if the brand is even worth checking out.

02:28
Plus, remember step number two you need consistency and touch points, especially for B2B, to convert potential customers into paying customers. Lastly, our minimum is literally that. It's a starting point for brands who want to be on our network and for B2B brands. We recommend going bigger for more substantial impact. We've been helping brands grow for over 20 years and if you're interested in our process, you can find more details on our advertising page at twittv slash, advertise or reach out to me today, lisa, at twittv, and let's chat about your growth goals and campaign objectives. Thank you for listening and have a great day.