Host-Read Ads 90 Transcript

Please be advised that this transcript is AI-generated and may not be word-for-word. Time codes refer to the approximate times in the ad-supported version of the show.

00:00 - Lisa Laporte (Host)
Hi, this is Lisa Laporte. I'm the CEO of twittv and this is my partnership podcast host, red ads. So, now that twit is 20 years old, I want to explain the diverse Sponsorship offerings we have on our network. At this time it's 2025 and our offerings may change in the future, but here is what we are doing now. So first is our first tier interstitial podcast ads that our host read, done live when we record our show episodes and are both audio and visual ads in which our hosts take the time to properly introduce brands to our audiences. These ads remain in our content in perpetuity and can be between one to five minutes long, because our hosts take their time in these ads and we do not have time constraints on our host. So second is our first tier billboard ads that our host read, done live when we record our show episodes and are both audio and visual ads in which our hosts take up to one minute to introduce brands to our audiences. These ads appear at the top of every show and are sold in weekly chunks Plus. Just like our interstitial ads, they remain in our content in perpetuity.

01:12
Third, we have our partners at Lipson ad sell our residual audio inventory on our six public facing shows via dynamic ad insertion, known as DAI, and they have full exclusivity in selling the audio release of our club Twitch shows too. These audio ads are 15, 30, or 60 seconds long, and we approve categories that they can sell and exclude categories we do not want inserted in our shows, such as ads for religion, politics, guns, drugs, etc. If you hear our hosts read a DAI ad, then that means we approved the brand. If you hear a producer read ad, it means we did not approve the brand directly, only the category. However, we do trust our partners at Lipson Ads to only sign high integrity brands, but, as I already said, we did trust our partners at Lipson Ads to only sign high integrity brands, but, as I already said, we did not approve these brands directly if their producer read ads.

02:12
Lipson Ads also sells dynamic ad insertion billboard ads that can be inserted in back catalog content only, and the same rule applies If the ads are read by our hosts, then the brand was approved directly by us.

02:28
Lastly, we also allow Spotify and YouTube to insert video ads in the content of our shows, and we do not approve these brands either. Therefore, if you see an ad on these platforms that are not host read. Please know we did not directly approve the brand, so we have diversified our offerings over the last five years because, when the pandemic hit, our network almost shut down because we only had one revenue stream our host-read ads. We need these multiple revenue streams and club Twitter to remain viable and to grow our network. So please help us out by downloading and subscribing to our content and supporting all of our sponsors who appear on our network. So please help us out by downloading and subscribing to our content and supporting all of our sponsors who appear on our network, either through host red ads or through producer red ads. So thank you for listening and have a great day.