Host-Read Ads 89 Transcript
Please be advised this transcript is AI-generated and may not be word for word. Time codes refer to the approximate times in the ad-supported version of the show.
00:00 - Lisa Laporte (Host)
Hi everyone. This is Lisa Laporte. I'm the CEO of Twittv and this is my partnership podcast Host Red Ads. This month, twit celebrated its 20th anniversary and we have been an ad-supported network for 18 years. Our best advice to brands who want to grow with podcast Host Red Ads from our network is to buy directly from us. 70% of our sponsors are direct and here are seven reasons why you should buy our first tier ads direct.
00:30
To Number one we only have six fully public facing podcasts, and brands who buy direct and follow our advice produce higher results than brands who buy through agencies. Why? Because we know our six shows and what we can do for brands. Agencies deal with volume. They do not know our network as intimately as we do. Number two when brands buy direct, we layer in upfront, make good ads in case of potential softness. Plus, we layer in free ads for signing direct. Since we never know when softness will occur, we decided we wanted to be proactive to guarantee that all paid impressions are delivered and then some. So we just layer in extra ads with every single campaign.
01:13
Number three we have a full service continuity team who can write ad copy, prepare graphics for a video version of our podcast and assist with onboarding new brands. Our team also visits our direct partners websites weekly to ensure ad copy is up to date. If we see changes, we automatically make updates and send to our partners for approval. Agency brands only update ad copy one time a month or quarter. We are a boutique and we pay close attention to our partners because our fans want to hear what our direct brands are doing when they make changes, not weeks or months out. Number four brands who buy direct receive quarterly social media promotions on X, linkedin and Facebook, reaching over 100,000 fans. We also drop ads into Club Twit's Discord channel so that our 12,000 ad-free fans can see who our direct partners are. Plus, every quarter, our direct partners will receive an extra bonus. Sometimes it's free ads, newsletter promotions, blog write-ups, banner ads, extra social media promotions something we are always thinking about new ways to promote our direct partners. Something we are always thinking about new ways to promote our direct partners.
02:29
Number five we provide our direct brands with an onboarding call with their hosts so they can meet them and answer their questions. We always improve the ad copy during these calls and our hosts can leverage that conversation in their ad reads. Number six direct partners allow our hosts to do more than read ad copy. As referred to them as talking points, our hosts include testimonials, features and benefits and leverage that day's news in their ad reads. Our hosts take the time to provide a proper introduction to our audience because they can expound beyond ad copy, while agency brands mostly require ad copy to be read verbatim.
03:04
Number seven we send courtesy commercials of every ad that drops on our network to our direct partners to be used anywhere they'd like, except paid media, and if they share these on social media tagging our network, we reshare these posts too. So, brands, if you're trying to reach those who work in tech several of our current partners are B2B and tech focused then what are you waiting for? Reach out today and let's have a discussion about your growth goals and campaign objectives. Contact me directly at lisa at twittv and let's have a conversation. Thank you for listening and have a great day.
