Host-Read Ads 88 Transcript

Please be advised this transcript is AI-generated and may not be word for word. Time codes refer to the approximate times in the ad-supported version of the show.
 

00:00 - Lisa Laporte (Host)
Hi everyone. This is Lisa Laporte. I'm the CEO of TWiT.tv and this is my partnership podcast host red ads. So today I want to give a twit audience metric update as we have new metrics based on our annual survey. Every year, we drop a two-minute survey asking our audience to share metrics with us because we do not invade their privacy by tracking them, like Google, facebook and everyone else who has metrics from tracking their audience by overly invading their privacy. We respect our audience and this year we had over everyone else who has metrics from tracking their audience by overly invading their privacy. We respect our audience and this year we had over 8,000 responses.

00:33
So here are 10 significant metrics about our network. Number one we're still 95% male After 20 years. We can stop expecting this to change, as this metric has been a constant. Number two 67% of our audience is between the age of 25 and 54. Number three 76% earns over a hundred thousand per year. Number four 80% are college graduates or have advanced degrees. Number five 88% of our audience made a purchase based on a host red twit ad, while Nielsen stats average is about 50%.

01:05
Number six 78% of our audience works directly in tech. Number seven 99% of our audience listens to most or all of our podcast episodes. Number eight 53% are at a management position or higher at their company. Number nine 70% are involved in their company's decision-making process. So, brands, if you're trying to reach those who work in tech several of our current partners are B2B and tech focused then what are you waiting for? Reach out today and let's discuss your growth goals and campaign objectives. Only then can we determine if you're a good fit for our network and if we're a good fit for you. I can be reached at lisa@twit.tv. Thank you for listening and have a great day.