TWiT.tv Partners with Airwave + True Native in 2026

We have exciting news! At the end of the year, TWiT is moving our ad-supported feeds to Airwave, our new podcasting partner, and True Native, their sales team. This new partnership gives us access to a full-service network dedicated to premium podcasting with marketing support and a strong marketplace of advertisers. This allows us to focus on producing the shows you love while keeping them free for everyone. 

Advertising will be represented by True Native Media, Airwave's sales partner. True Native specializes in building authentic campaigns through host-read ads. Beginning in 2026, they will handle all TWiT ad sales, ensuring advertisers connect with one of the most tech-savvy audiences in podcasting. Listeners can expect relevant, thoughtful campaigns while advertisers gain strong performance through one of the most trusted brands in tech media.

Here's what that means for you: in the public feeds, you'll continue hearing a mix of our traditional host-read and dynamically inserted ads powered by True Native. We'll continue to approve categories so that nothing will feel out of place. If it's not read by one of our hosts, you'll know it came from our new ad partners.

And for Club TWiT members, nothing changes. Your feed stays completely ad-free, plus you'll still enjoy the extra perks like bonus content, exclusive events, and our vibrant Discord community.

This move comes at the right time. Advertising across the industry has been challenging, and partnering with Airwave and True Native allows us to strengthen our ad-supported model, support our team, and deliver even more of the tech coverage you count on. It's a win for listeners, advertisers, and our community.

We're excited about the future of this partnership and grateful for your continued support. If you're a brand looking to connect directly with our audience, True Native is ready to help with 2026 advertising sales. Just email Heather Osgood, CEO of True Native Media, at heather@truenativemedia.com.