TWiT Chooses Chartable for Analytics and Attribution Services
Starting today, we will work with the analytics and attribution firm Chartable.
While Chartable logs unique downloads, it does not share detailed audience data nor IP addresses with our advertisers. And sticking with our longstanding policy, we don’t track any personally identifiable listener information.
Here’s how it works. A redirect on our podcast download URLs allows Chartable to measure downloads and attribution. When a download request is made for an episode, the request is sent to Chartable, the download is counted, and the request redirects to TWiT to start the media download. The majority of ad blockers won't block this redirect but if you are unable to download episodes after this change, you may need to add the Chartable domain "chtbl.com" to your ad blocker whitelist.
Attribution lets advertisers know which visits to their site came as a direct result of an ad heard on a TWiT podcast but they only measure US traffic. This is in addition to coupon codes and/or a sponsor’s custom URL. The metrics prove to an advertiser that TWiT provides a good return on their advertising investment.
Lisa and Leo