Switching DAI Platforms
We have used Megaphone at TWiT to sell our unsold audio inventory via DIA (dynamic ad insertion) for the last few years. Now we are in the process of testing Libsyn, which owns Advertisecast, to take over from Megaphone. Advertisecast has a higher fill rate, plus we hope to partner with them on the host-read ads side of our business. If all goes well, we will transfer all of our unsold audio inventory to them to sell on our behalf as soon as possible.
Leo and I would like to thank you for your patience during the testing process and for your continued support. TWiT's move from Megaphone to Libsyn is a strategic decision allowing us to work with an independent company for DAI.