Moving to Libsyn's AdvertiseCast
We decided to partner with Liberated Syndication Inc. ("Libsyn"), which owns AdvertiseCast, because they have a marketplace of advertisers looking for valuable opportunities in marquee podcasts. We hope this new partnership helps us sell out our host-read ad inventory. We will also leverage AdvertiseCast's services with dynamic ad insertion (DAI) on unsold audio inventory.
Libsyn's AdvertiseCast empowers brands to effectively target and reach a fast-growing and coveted podcast audience and helps creators to monetize their audio and video content. The marketplace combines an industry-leading ad buying and management platform with full-service capabilities. It makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns while providing maximum return for creators. Trevr Smithlin, Chief Innovation Officer and Head of Publisher Relations at Libsyn's AdvertiseCast, said, "We look forward to providing TWiT.tv's growing tech-savvy audience with impactful and relevant ads that enhances their listening experience while supporting the growth of their favorite shows."
Therefore, we are moving all of our ad-supported audio feeds to Libsyn on July 1, 2023, and you will begin hearing DAI ads serviced by AdvertiseCast in the audio release of our shows. We approve categories, and when you hear an ad not from our host, you will know it is serviced from AdvertiseCast.
We are excited about this partnership as advertising has been slow since last year, and we are doing our best to provide our fans with amazing, free content with the support of advertising. We also have an in-house sales team, and if you want to work with us directly, please email firstname.lastname@example.org.