Matthew Cassinelli

Matthew is a writer, podcaster, and YouTube video producer, primarily focused on Siri Shortcuts but covering Apple-adjacent technology overall. Previously a team member on the app Workflow before it was acquired by Apple, Matthew spends his time sharing everything he knows about what is now Apple's Siri Shortcuts.

He is a contributor at iMore, produces regular videos and live-streams on his YouTube channel, writes on his own website at, and is producing a weekly newsletter with updates on Siri Shortcuts.  Previously Matthew worked in marketing agencies like VaynerMedia, hosted a podcast "Supercomputer" with Alex Cox, and currently does part-time app consulting on the side.

You can find him talking to Siri all day across his various Apple devices, spending time with his girlfriend and cat named Oliver, or seeking out good live music in the Bay Area.