Tech Break

Aug 30th 2017

Tech Break 4347

Amazon's New Brand Psychology

Amazon and Whole Foods New Brand Psychology
Category: TWiT Bits

Jason Howell and Megan Morrone talk to Dr. Paul Warner from inMoment about the new brand psychology now that Amazon has acquired Whole Foods. All week we've been talking about the cheaper avocados and the humanely raised Echo Dots at Whole Foods that have come as a result of the company's acquisition by Amazon. But what's going to happen to the over 100 thousand employees of Whole Foods now? Joining us to discuss the implications of the merger is Dr. Paul Warner, who has a PhD in Clinical and Industrial-Organizational Psychology and specializes in understanding the psyche of both employees and consumers.

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