net@night with Amber and Leo 20

What if you created a web site for a TV show that isn't just an ad for the show but actually involves viewers in the plot - sometimes even inserting them into the show itself? What if you created nine sites and a podcast? That's what Xenophile Media has done for the Canadian TV show ReGenesis. We talk with Xenophile creative director Evan Jones about the site, the design, and the idea of truly interactive television.