Marketing Mavericks

Marketing Mavericks covers the intersection of marketing and tech. Each week, Tonya Hall interviews top marketing professionals to discuss case studies, communication strategies, and brand insights on social media, trends, and analytics.

Records live at http://live.twit.tv/ every Monday at 4:30pm PT/7:30pm ET.

June 10, 2014
#10: The Marketing Battle for the #WorldCup

Ad strategies for the World Cup, Adidas' concerns over FIFA corruption, and more.

June 3, 2014
#9: Overstock.com CEO Patrick Byrne

Bitcoin, CRM, and leadership

May 27, 2014
#8: Stitch Fix Founder on Fashion

Fashion, Football, Nascar, and Politics.

May 20, 2014
#7: The New York Times Reports on Itself

The leaked New York Times Innovation Report and what it means for New Media.

May 13, 2014
#6: Sega's Sonic The Underdog

On Marketing Mavericks we talk about Sega's Sonic The Hedgehog and building a brand as an underdog.

May 6, 2014
#5: Arby's Gets Lucky with Pharrell Williams' Hat

On Marketing Mavericks we talk about Facebook ads, #AmazonCart, the ROI of a tweet, and Arby's marketing strategy.

April 29, 2014
#4: The Grammys and Connecting Artists with Fans

On Marketing Mavericks we talk about the Grammys, the personal brand, and connecting artists and fans on social media.