Branding After Reality TV
Host: Tonya Hall
On Marketing Mavericks we talk to Brian Reich, Gwen Sebastian, Arthur Chu, Jennifer L. Pozner, and Erin Saxton all about building a personal brand after reality TV, network advertisers capitalizing on characters and contestants, multi-screen viewing, "The Voice," "The Bachelorette," "Jeopardy," and more.
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Running time: 57:07