Getty Images recently launched a free embed tool for select photos from its library of 150 million pictures. This is a new strategy from a company that previously encouraged people to pay for use of their images. The goal is to steer people away from lifting Getty's images from other websites, where they wouldn't get any attribution.
This is a good model for Getty Images, because it will bring in new potential customers. Once bloggers and writers get into the habit of using Getty Images, they will be more likely to pay for the service. This also great for anyone writing and creating content, because it allows them to legally use better photos.
To use the new embed tool, just search for an image and look for a "< / >" button. Clicking this will bring up the embed code that you can copy and paste into your site. You can also search just embeddable images by clicking "Search images available to download" from the Embed Images page at GettyImages.com.
To hear more about this new Getty Images embed tool, check out The Social Hour episode 152 with Amber MacArthur and Sarah Lane.