This week's social tip involves choosing more captivating thumbnails for the videos you share online. YouTube actually has a guide posted that explains how to optimize thumbnails and why it's beneficial.
YouTube allows users to upload a separate photo to use as a thumbnail instead of being limited to picking a screen grab from the video. The guide gives great visual and general guidelines for making that photo compelling while still representing the content.
YouTube has become a very competitive place to share video, so these tips will help make your videos stand out. In fact, this guide is applicable to any video sharing website that allows uploading a photo for a thumbnail.
For more on creating better video thumbnails, check out The Social Hour episode 137 with Amber MacArthur and Sarah Lane.