MacBreak Weekly 412 (Transcripts)


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MacBreak Weekly 412

Leo Laporte: It’s time for MacBreak Weekly. Alex Lindsay is back in the studio and Rene Ritchie and Andy Ihnatko are here too. Apple’s big third quarter report is coming up in just a few minutes, right after the show. But we’ll talk about what to expect and what to look for, along with rumors about a new iWatch called the iTime, it’s all coming up next on MacBreak Weekly.

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Leo: This is MacBreak Weekly Episode 412 recorded July 22nd 2014

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It’s time for MacBreak Weekly, the show that covers Macintosh, Apple and stuff like that. iOS……oh, Alex Lindsay……wow, holy cow……

Alex Lindsay: I made it.

Leo: Pixel corps back from DC, North Carolina, where are you heading to next.

Alex: Portland, La Mont. That’s it then I come back.

Leo: Oregon.

Alex: Yes.

Leo:  There you go. Also with is Rene Ritchie from imore(dot)com he’s in Canada.

Rene Ritchie: I’m in dd’s Canada.

Leo: It’s all……it’s Chris Hadfield’s Canada now.

Alex: It’s no longer Canada, it’s always going to be noticed it’s Chris Hadfield’s Canada.

Leo: We were watching……..before we came onto the show we were watching Hatfield who was of course on the ISS and really did a lot of good for Space and for Canada…..he was just great up there. In fact he even did his version of “Ground control to Major Tom…….. “

Alex:…….up in the ISS, that is the way.

Leo:…….up in the ISS,  made a video…….he and, his brother made a new video for Canada…….Canada Day about three weeks ago, and we were just watching before the show and also getting teary eyed.

Alex: Terrific……… No more trips to Canada.

Leo: Alex and I used to go up there a lot.

Alex: Once a month.

Leo: Yes, I did a week every month doing……well five days every month doing….

Alex: I came over every Thursday, Friday…..

Leo: …….to help me with the show.

Alex: String out on Saturday…….. Wander around Saturday……

Leo: I really enjoyed that, I didn’t enjoy all the travel I enjoyed that. Hey, there’s Andy Ihnatko of the Chicago Sun Times and the celestial bandwidth behind him. The young Monty Python!

Andy Ihnatko: Yes, I was looking for it……grumbling before the show because there’s……..I seem to have a computer shaped object next to me. It’s an art installation meant to comment on the futility of computing in general. Lovingly crafted, it’s like a Jeffrey Koons piece where they’ve got every contour of a balloon animal…..only actually it’s not a balloon animal as I find out when I try to actually make it do something that a Mac Book would do, and so instead getting the pictures that I want to put up there. All I did was curse for a while, okay here’s a Python picture.

Leo: What did you want, something that you shot yourself?

Andy: No, there was a……..they released a bunch of like press……new press photos for the O2 tour and a bunch of them are…….you just see…….you just see this group photo of these men in their early seventies looking like that grandpa that the kids love but that their parents will never ever let them stay overnight or more than a weekend because they’ll come back making messes of the walls and, telling stories how oh……grandpa I told like how much I like bears and so we went into the zoo and climb all over the enclosure…..so that people who like have lived good lives and lived to be 71 years old very, very fun man.

Leo: We’re here to talk Apple but of course the big story of the day will happen this afternoon in about two hours. Apple’s third quarter results.

Alex: We’re going to find out how well the printing presses were working.

Leo: Yes, the third quarter is not the most important quarter.

Alex: No.

Leo: It’s not the least quarter it’s kind of in the middle right?

Alex: Hey you…..

Leo: It’s up there with the second, not as important as the fourth.

Rene: There’s no new products and no holiday quarter.

Leo: Right.

Rene: In this one, yes.

Leo: Predictions. Analysts seem to think it’ll still be a good quarter. It’s the first time that Apple’s new CFO will be presumably leading the analyst call.

Rene: Luca Maestri.

Leo: I didn’t know his name. Is that how you say his name? Maestri….. Because I did know Luca I know but not Maestri.

Rene: I think it’s Maestri.

Leo: Nice Italian boy. And, he and…….I presume Tim Cook will join him and will be listening very carefully to see Luca and Tim, kind of in tete-a-tete for the fourth quarter. That’s really…..

Rene: He always has a monstrous………. big television question, every-time I can’t wait.

Leo: You see like what does he ask?

Rene: Yes……he just……he asked the same question almost every time but with a new you know variation and it’s just interesting to watch how fast Tim Cook can slap that ball back at him.

Leo: (laughing) The think that we’ll be listening is for from Tim Cook who will say we’ve got some wonderfully exciting new categories…….

Alex: New categories.

Leo: New categories……

Alex: I think he’s close to saying new categories now.

Leo: They’re not going to……veteran Apple…..watchers let me ask you are they going to say anything important?

Alex: No. (Cross talk)

Rene: Most that’ll happen is that  the next they’ll when OS 10 is coming out or something, this they almost never release anything. I mean they might talk about Android a little bit on the pile.

Leo: The little toxic health stew.

Rene:……delicious for bread.

Leo: Android…..globally Android is kicking Apple’s butt, but I don’t know if that is their market share.

Rene: Going for market share.

Leo: Market share.

Rene: Going for the market share in metric.

Andy: You can almost say Android is a totally different product than iOS is so it’s really hard to really compare apples oranges that way.

Leo: And, in the US I think the iPhone is still half a market if not more. (Andy Laughing)

Andy: See when we talk about down earnings, and would……. the third quarter’s not a very big quarter, you mean that to get the money from where they’re making it to where they’re need to put they don’t need to call their employees and say does anybody know of anybody who has a pickup truck because we don’t have enough cargo capacity.

It means that they can lease the trailers that they normally lease and do that, so? That’s what we’re talking about on triple profitability.

Leo: I suppose they’ll spend some time talking about the Enterprise story and, the fact that they are teaming with IBM and Great Mobile apps for iOS.

Andy: But, of course it’ll always be here’s how this is going…….here’s how we’re going to expect the next quarter to go over the next and the rest of the year to go and also given that as when saying there’s not been a big product roll out or a big ball drop for that’s will take anything out. There’s plenty of dead air in there to say yes we’re…..we’re maybe down two per cent from last year or up only……to only two per cent last year. But we also anticipate with our new strategic partnership with IBM that……..blah…..blah……blah.

This is…..when you look ……I’ve been reading…… re-reading the transcripts to sort of refresh myself, and yes they almost never say anything other than to do with here’s how much money we’re making, here’s how money we expect to make next year, and here’s why we didn’t make as much money in certain categories…….why you……here’s anticipating why you’re going to ask us why we didn’t make as much money on iPad this quarter as we did the same quarter of last year.

So, very, very boring…..I…..I…..the only thing I’m interested to see is how if the

amount of glee in Tim Cook’s voice will come through when he does mention we anticipate a exciting new product category in the fall, because that something that they could mention but you wouldn’t hear them or see in any details, but of course sometimes it’s something about the tone of their voice and how they put that you say, Oh they’ve got a final hardware and there’s a……..is there an interesting tan line on Tim’s wrist that doesn’t match the shape of any know watch or fitness band that’s all I’m looking forward to.

Leo: Somebody adventurously got drunk and, wrote an article saying that Siri and Watson would unite. (Rene Laughing). You’d have to be pretty out of it to think that even like possible!

Watson’s of course, Siri is a program running on massive main frame computer.

Andy: Yes, it’s not like a browser plug. They just don’t……have Java Script(cross talk)

Rene: I could win at jeopardy.

Andy: Nonetheless it’s a nice fantasy piece when you start to think about…….I mean if this partnership works out and IBM starts to say you know what I mean we’ll give you very attractive terms on this code if you want to figure out how to hook up. And so……..but I think that just the cartoons……cartoons and enjoy tech about Siri shacking up with Watson ……..I don’t think that we want to see that.

Leo: Yes……no…..one of the other is Devendra Hardwara ……which is actually really smart, so I don’t I think this is really more of a measure of how desperate the press is to say something about Apple and, by the way we share your desperation. (cross talk)

Alex: You should have a by-line you know on the show.

Leo: You have to file one piece, you’ve got hours on this.

Rene: IBM news was interesting though I think for nothing else you’ve got to hear Tim Cook speak Enterprise language again.

Leo: Well, I think it’s very big. Some have this might the most important deal that Apple has ever made. Putting Apple in the Enterprise could be huge and, it is a shot across the bow for both Google and Microsoft.

Andy: What I love about all this it’s really……such a natural fit both companies that, I’m amazed that no-one has posited before that, hey I wonder if IBM and Apple will ever get together because you really do talk about how Apple sucks at appealing to Enterprise. All IBM does is appeal to Enterprise.

IBM…..IBM’s not good at…….does nothing but deploy hardware. Apple does nothing but sell hard-ware. It’s just like man…….. Why did these people not get together before? It’s such a beautiful thing. And, it also reminds us that we’re going to have to redefine what we think about Apple in the future, we…….I think for the past couple of years, I think everybody’s been talking about how Apple’s big in business, their big in Enterprise but they really are a consumer focused company. This is I think another tick box…..tick part of the argument that they don’t want to be any one kind of company, they really want to be Apple.

Leo: They really adds a massive sales force out there in an area that Apple doesn’t have much of a sales force. IBM…. Is really that’s what IBM is now…….now a days sales.

Rene: It’s really interesting too because everyone is always looking for where…….iPhone is still the biggest business, it makes the most money. I mean everyone always interested in what’s the next bit……lowest hanging fruit. And, that for a long time was China Mobile, when are they going to get China Mobile……..they’ve got that.

Leo: Right, right.

Rene: They’ve got that now, so everybody now wants to know what’s next and well Apple has 98 per cent penetration in Global 500, Fortune 500……that’s breadth, that’s not depth in Apple, and obviously sees a tremendous opportunity to not sell into Enterprise, but to sell a whole lot more into Enterprise, but they’re ill-equipped to do that. It’s not their culture, it’s not their sales force and IBM is a really good fit.

I think for the timing part of it there’s a lot of things ……..interesting things going into iOS 8, there’s a lot better mobile device management which you know has some downside, which will talk about later. But also things like…….Apple has extensions on iCloud now and iOS 8. But there’s also document storage provider extensions, so that whatever Enterprise solution Microsoft provides can live alongside or instead of iCloud Drive but it’ll be just as easy to get to all your corporate stuff as it is for a normal person to get to their iCloud stuff so to Andy’s point, it’s an incredibly good relationship for them.

Alex: In…..in…..I think that IBM is the most natural one that isn’t a competitor….. that is any other Enterprise company that wouldn’t look like a competitor for Apple for them to partner with. (Cross talk) It’s just two different worlds that they need, they each other but there’s not……not everybody else in the Enterprise World that Apple might see as a competitor or they might see Apple as a competitor.

Leo: Yes.

Andy: Yes, it’s like when we were talking about Beat’s still, we have to talk about. Okay, but Beats isn’t a lot of the same segment of the business as Apple. It doesn’t mean that Beats will no longer exist, it means that their teams is going to be working with their people. With this partnership, it is, ‘No.’ Again there’s nobody in IBM who’s in the business of making, designing and selling hard-ware like this.

And Apple as Rene said did……just don’t understand Enterprise….they don’t…..they are pleased and happy that they have managed to fall arse backwards to  a huge market, even though this’s not something that they have a lot of expertise with and there’s just no over-lap.

It’s like Tim himself said it’s like two puzzle pieces clicking together.

Rene: The other thing is that there’s the……the thing with the partner ships is that Apple feels burned by Microsoft over the Mac OX part of their historical culture they feel burned by Google and Samsung who they had as partners who became competitors. It’s incredibly unlikely IBM is working on any Lotus Notes phones or anything of that nature. (Leo laughing) So, it’s like wide open for Apple, at the same time it’s not obvious to Alex’s point where the people can go if Google wanted to make this relationship. Their relationship with Oracle’s not very good,  Oracle’s it’s probably not a big candidate to approach for a partnership. SAP is not terribly exciting. There’s not a lot of players IBM size and of those for Apple it might be absolutely the most interesting one for now.

Leo: Goff in the chat-room also says it could be huge in healthcare. When we say Enterprise we always think of Fortune 500 companies but there are a lot of Enterprises like the medical industry where Apple could really have a strong position. If they team up with IBM given the right of support.

Alex: I think in healthcare and in almost every business out there, there’s all these efficiency problems that you know IBM is trying to fix, that Apple’s trying to fix and, there’s a huge opportunity for all these companies whether it’s Microsoft or Google or Sales Force or any of these other companies to make these systems more efficient, I mean you know.

I look at…….we’re doing a huge overhaul on a company right now to automate a lot of stuff, just to allow us to do more with people than we have, and I think that you’ve seen every company has to look that IBM has the years over all those companies and Apple has the hard-ware and the soft-ware where they’re going and IBM has a lot of that.

Leo: Analysts are estimating…….the consensus estimate is that Apple will earn……so you want to know what they said the estimate is. Apple is probably……usually comes in and does better……..

Alex: Yes.

Leo:……..because they sand bag it.

Alex: I don’t think…….it’s going to be horrible. There was, was a storm in the sun we think that’s going to affect things.

Leo: Yes.

Alex:…….that’s going to affect things.

Leo: Analysts are thinking a dollar twenty three a share so you want to watch that. That’s kind of………they beat that, if they did then the stock market will love them.

Rene: I think that this is the first post lit in his report so what it  means for shares it’s probably different.

Leo: Yes, well it’s a 7 for 1 stock for split, same thing a year ago Apple was 7 dollars and 47 cents a share. So a buck, 23 would be an increase at every year. Sales analysts say Apple should report revenue of somewhat around 37 or 38 billion dollars. In the last year they did 35 billion dollars so. And by the way it’s their slowest quarter.

Rene: So much money.

Leo: Ka-ching!

Alex: I’m waiting in my company to get to the point where it’s lowest quarter is 37 billion.

Leo: Apple stock is up 18 per cent this year. On July 16th just a week ago reached a 52 week high of 97 dollars and ten cents a share. Now they will also, so as you mentioned as we talked, they will talk about IBM certainly.

They might talk about Beats, that would be interesting I think. You know they’ve been dead silent ever since the acquisition, of course not……it hasn’t cleared yet.

When does that happen?

Rene: Apparently, there’s a quiet period before it does or not.

Leo: It was their biggest acquisition in history so from a pure financial point of view it does impact the quarter 3.1 billion dollars.

Alex: Kind of. They knew they had to hold it.

Leo: They got some money, they got a little money on the side or something going on. But, I wonder we haven’t really heard much about it. You’d think that they would……..okay I’m going to get on my hobby horse here.

But do you think that when the sale does clear anything at all will have changed?

Alex: I think we hear more about it in September. I think that’s the right time for Apple to start using……..(interrupted by Leo)

Leo: Beats headphones.

Alex: I’m……..I’m open for 24 bit……..cancelling whole different beats.

Andy: But the analyst…….

Leo: But again the analysts are looking for, listening for…….we normal people will just be looking and listening for just something from Tim.

Rene: Can you give us some color on Apple’s plans for living?

Andy: Yes, exactly.

Leo: Something. So, that’s a 2.00 PM Pacific, so two and half hours right now we will probably not be covering that live will certainly have a wrap up on Tech News tonite which shorty after. Who knows if it’s a slow day maybe just join the conference call, listen in.

Alex: Yes.

Leo: You could do that right?

Alex: Yes.

Leo: It’s public.

Andy: hmmmmm

Leo: Yes, they can dial in. (In a funny voice) Hi, my name is Leo Laporte from MacBreak Weekly (panelists laughing)

Rene: I have a question for Tim in three parts.

Leo:…….question in three parts, we’ll ask him. (Leo Laughing)

Alex: I would like to go home.

Leo:……answering that part of the question, if you wouldn’t mind coming back to me again and again so I can continue.

Alex: Yes, exactly.

Andy: I know of a song that’s in the iTunes playlist but keeps telling you that you can sync with my device because it’s in iCloud.

Leo: Hey the new iTunes is here, the new iTunes is here. Has anybody played with the new iTunes here yet?

Alex & Rene: Yes.

Leo: Beta 12…….all beta.

Alex: Yes.

Leo: Or for our British listeners Beeta.

Rene: Beta.

Leo: Beta…..what is they say new and shiny?

Rene: Yes it’s got the Yosemite make-over.

Leo: Does this come, does this come Yosemite preview or……

Rene: Preview four, yes, they’ll do preview four.

Leo: Okay.

Andy: Based on screen shots that I have seen posted publicly online, it’s… it looks like a big step forward. One of the things that really caught my eye is that now they’ve basically put……..rolled back a little bit on this one window inter face so that is now easier to manage multiple playlists without having to expose your playlists in as a pop up and how you can have it in as a permanent side bar. There’s a little more clarity between the difference between what’s actually on your Mac and, what you have stored in the Cloud and what’s store is not nearly as mobile as it wants to be……(interrupted by Leo laughing)

Leo: Are you speaking the language of the people now?

Rene: Canadian hat.

Andy: (holding up can of drink) I am on selsa water.

Leo & Andy: Oh……no caffeine. And I’m double caffeinated so I……no wonder. That’s why I jumped on you…… sorry.

Andy: Basically……there seems……there seems…….it’ll be familiar to existing users of iTunes, but it’ll seem like a very good upgrade of it again.

Leo: Yes.

Andy:…….for me if you manage particularly a lot of playlists. Question to me is that’s the biggest fail I think for the redesign, for me personally because I used to have a lot of fun building playlists, and now it’s just become so difficult to do that, it’s like okay…….I’ll just pick songs and put them on my phone manually and then deal with whatever I just you don’t ever…..I don’t do recreational anymore.

Alex: Do you build a lot of play lists on iTunes these days?

Andy:…….at all, I mean I have to admit that once I started to using Spotify I kind of stopped.

Rene: I don’t need that.

Andy: I never………never really made the switch to Spotify or any of the……even though I do have the Google All Music access account. Partly because, partly because I don’t like being locked into one player, also when this is not something that you know I can laterally defend. I’m very, very worried about what the switch to an all subscription music world will do to artists because I don’t think they’re going to get paid what they deserve to be paid for an album that is essentially part of your permanent library, and you listen to it all the time.

Every time even a big popular artist talks about how much money they get off streaming off Spotify, it becomes basically the amount of money that would tip a bell hop at one of the hotels if you were to check into it. It’s like…..like literally less than a hundred dollars or 400 dollars or 500 dollars…….(interrupted by Alex)

Alex: It’s half a cent per play.

Leo: It’s not much.

Alex: It’s half a cent per play and the issue is…..

Leo: It’s not much…….don’t you feel guilty?

Alex: I don’t feel guilty…….it’s a different business model. I …..(cross talk)

Andy: I wouldn’t say guilty…… it’s so I like the fact that my music library is something that I permanently have, that this is not something that’s going to change if I decide to switch from Spotify to another service not if something’s going to change it. If some-one buys Spotify and decides they’re going to charge so much for this service that I don’t want to pay it any more…… there’s a lot of factors to it, but I have to admit that is one factor.

Alex: No, it’s good……I was very much in that zone for a long time and I still do that with movies for some reason. I still buy movies because I just want to download them, just have them downloaded, but the…….I find with the music, it’s one of those things that I always feel like I built the playlist on a new surface if I need to.

You know all the surfaces are going to have similar music.

Leo: It’s a dozen million songs…….. It’s all the same.

Alex: It’s all the same songs……I don’t have that much obscure stuff that I’m interested in. The only thing I’m worried about is like getting one play list with 400 songs, figuring that out that would be problematic. But the………

Leo: What’s that playlist for?

Alex: That is the playlist I listen to all day.

Leo: That’s like your……

Alex: It’s like the best songs ever…….you know like……it’s like 400……

Leo: You know you can share it on Spotify, by way that’s an example of what you can do on Spotify, it’s so sad. It’s so great that Apple did……tried to do with Ping but they failed and Apple’s never really achieved that.

Alex: Okay, I’m going to release some more playlists. I’ve got an idea.

Leo: I would like to hear your work day playlists.

Alex: What I was going to do was I was actually going to start doing a playlist, and people should let me know if they think that it’s a good idea or not. But, I was going to start doing a playlist where I’m actually going to take some of the songs that tell you like walk…….last alternative rock.

Leo: That’s great.

Alex: You know like make it like a little radio station.

Leo: Do you used to be music director and radio…….

Alex: I know. (cross talk) There’s all these songs that I heard…….that we heard when we were on radio, there all these songs coming up that never made it.

Leo: (in a funny voice) Let me tell a little bit about this Steve……..

Alex: I’m basically building rock over London. Hello this is Graham Ding you’re listening to Oliver(whispering too low into microphone) remember that?

Leo: Well, I think you need to use this new medium and do something.

Alex: I’ve been working on them, I’ve been writing them. I just have to record them.

Leo: oh, you have to record them……

Alex:…….my whole point is……

Leo: It’s an upbeat playlist. Can you do that with Spotify, can you do….an arbitrary track and then…….do the play list.

Alex:……but not through Spotify.

Leo: You would have to do it through something else?

Alex: Yes, so that’s my big plan. (cross talk)

Leo: I feel a little guilty, you know I use Pandora, I use Google music.

Alex: Here’s my thing though…..I paid like……in 1986 I bought English Settlement by XTC……

Leo: Bought it.

Alex: Songs per payment time I listen until there are no thugs in our house. Is definitely…..half a cent each (Alex laughing) I paid for the album once, I listen to the songs like every day. You’re getting paid every time some-one’s playing it rather when they bought, so that I think that the comparison sometimes I don’t think is completely accurate. And, I also think that the issue is…..with subscription is that…..yes…..it makes a certain amount of money for the artist with ten million subscriber but what if some-one like Apple comes in or…..or Spotify’s incredibly successful and you move to 100 million, 200 million or 300 million subscribers at that time you’re a popular artist at least and you’re going to make theoretically more money and you’re still getting paid half a cent, you .005 or 006 dollars per play. It’s just a lot more people playing it. I think that right now as niche market of course it’s not making as much money but the bottom line that no…..I think that most artists have given up the thought that selling them music per song or per album is going to make them a living. I mean most of them are moving onto the 360 deals and, you know a lot of other things that they can, you know they can make money on a lot of other things whether they are music…….

Leo: We’re going to take a break, when we come back let’s talk about that patent that’s floating around of the iWatch, which Apple applied for the patent doesn’t mean that they’re actually going to make something like that.

And the security researcher whose Power Point at the Hope X conference stunned a lot iOS users. Steve Gibson’s going to be talking about it.

Rene: It’s one of the few times I wish that Security Now, was first. I want to watch that before the show.

Leo: Yes, Steve offered to come up on the show and tell everybody the stay tuned, because Steve’s going to do a deep dive, but we’ll talk about that in a second but first I want to talk about my friends at Lynda(dot)com. I literally mean my friends, some of the people who are….my friends…….(interrupted by Alex)

Alex:……my friends……

Leo:……teach at Lynda(dot)com.

Alex: Yes.

Leo: Would you like to learn today, Lynda(dot)com has amazing courses, more than 2,000 video courses in topics like soft-ware, photography, business, 3-d animation, making albums, making music, web design that’s actually how they started. Lynda Wyman founded Lynda(dot)com, she was on Screen Savers all the time, she was talking about web design because she wrote books about creating websites and, so forth.

She realized there was a better way than writing a book was to make beautiful video courses they have, they’re having their at their Santa Barbara nine video production…….it’s huge bigger than this…..nine video production studios where their teachers can come and they can create courses and, create courses so fast, you know the minute Mavericks came out they had courses in Mavericks, Windows 8.1 as soon as Yosemite comes out there will be courses from really, great knowledgeable people like Burt Monroy……

Alex: It’s really great……great for little tips you know. I had one……I think I wanted to figure out……. How to send a video to my guys……I want you to place a lave……there’s like a whole ten minute thing on Lynda(dot)com how to allow a microphone…..(cross talk)

Leo:……that’s what I mean……that’s what I’m talking about……

Alex:…..this is the last time going to play this to you.

Leo:…..2000, actually a lot of businesses, in fact we have a Lynda….account…..

Alex:….I have an account as well.

Leo:……a lot of businesses do that. It’s just so useful, whether you have a new editor, Zack who’s just joined us, we want to get him all trained on Final Cut and we’re moving our account to premier……260 more video courses or dozens more every month. They work directly with the soft-ware companies so they’ll get that training to you fast, sometimes even the same day the new release version hits the market, so you’re always up to speed. Courses for every level, beginner, intermediate, advanced…..you can watch on your computer, your tablet, your mobile device. You can down load and watch in the air if you want…….

Alex: …..there’s actually another one.

Leo: There’s more than one.

Alex:…..yes there’s more than one on there on Lynda(dot)com. There you go.

Leo: That’s fantastic.

Alex: Yes…..but they have highlighting…….

Chad: Yes, their search is just great you can search for a lot like….I just searched for the log file and……

Leo: Every course has a transcription so you…….

Alex: Yes…..

Leo:……can dig into the transcription, find that exact part of the course. So whether you have just a few minutes or you’ve got a week and you really want to study something, like we’re going to give you a week of Lynda(dot)com that’s a very nice value 25 dollars a month, gives you access to their entire course library. 37.50 cents a month and you can subscribe to their premium plan and that includes exercise files and if you’re doing Photoshop for instance you get the files that Burt Monroy and the others are working on and, you can follow along with the instructors. And along teaches their story…….. Dirk Story, Street I mean so many great people. We know how to teach at Lynda(dot)com…..

Alex: Yes……

Leo: That’s how we know how good Lynda(dot)com is. That’s the broadcasters reach he’s just done there on that video…..

Alex: You’ll see all of the……I found a great tip for that sort of stuff on there.(Leo Laughing)

Leo: Hey look this how grand pa used to do it, piece of tape and do the whole thing. This guy’s good, this guy……I might have…..

Alex: Looks like he’s going to hide it.

Leo: My engineers watch this one, it’s good. L-Y-N-D-A(DOT)COM(slash)MacBreak, seven days get the run of the place Free video every course, free for the next seven days L-Y-N-D-A(DOT)COM(SLASH)macbreak. And, you can literally do what we just did, I’m sure that’s a large mic search he just did……

Alex: Yes but the key is that you can find the eight minutes of……oh you don’t have to do it like I’m just trying to learn…….all of Photoshop. It’s like I need to know how to do this thing and shop and search for a little 8 minute section in cinema 4D I don’t understand how to set this up and some-one’s done it.

Leo: I love it L-Y-N-D-A(DOT)COM(SLASH)macbreak, really love them, thank-you so much for their support MacBreak Weekly.

So, I don’t usually talk about patents because as we’ve mentioned before Apple has a whole building full of lawyers, their sole job in fact, they’ll even do this they’ll go around to different departments and groups and sit them down and say okay, ’what did you today?’ I can patent that. They literally patent everything and it doesn’t mean they’re going to make it, it doesn’t mean it’s a product area they’re even considering, it’s more as much as defensive is it as leaving out, right.

Alex: Yes…..

Leo:….so but there is a new iWatch patent.

Rene: iTime I think.

Leo: iTime which is kind of not a good name, mostly because the last thing that any smart watch is about time. It’s like calling a phone a phone…..

Rene:……calling a phone a phone. (Rene laughing)

Leo: No, I mean that’s crazy talk.

Rene: It’s crazy.

Leo: So, they did get this patent, that’s how we know, it was published from the US Patent and Trade Mark office for the iTime. It’s interesting because it has circuitry in the straps.

This…..I don’t think this is anything like Apple’s considering because it’s really much more like a Nano watch. The time piece itself gets snapped in, kind of like a Nano, like an iPod Nano.

Rene: It’s a Nano, Leo.

Leo: The idea of the…..this is the strap contains all sorts of features that are separate from the central unit. The strap could have GPS, Wi-Fi, haptic feedback, accelerometers……

Andy: I do think that might be intentional…….you can get the patent on this basis…..they’re getting the patent on the basic technology in which you have a band that has electronic……….has support electronics inside it and a manager that you snap in and out.

Leo: Right.

Andy: ……..and so that way people have seen the Nano and the Nano established…..and you can use the Nano for the art without revealing whatever it is they plan to make this…….

Leo: Ahhhhhh…….Oh that’s interesting, that’s interesting. But, that’s interesting, interesting again I think it’s…….I don’t know I think it’s pretty hard to read patents and, look at them and say, oh this must be a clue to what Apple’s working on. It is, necessarily………might be.

Rene: Maybe they’ll just license it and, the retired engineer will get a check in fifty years.

Leo: A wrist worn wearable without added strap capabilities,…….oh and support for arm and wrist gestures.

Rene: Yes, but it’s not hard to imagine that there will be a smart watch patents suits the way there are phone patent suits and like Apple and, everyone else is going to want their just much as everyone else is possible.

Leo: It’s defensive as much as it can…….

Alex: It, can be really interesting it’s something you think about that you always have with you, maybe not always wear it on your wrist.

Leo: I am wearing the android wear watch.

Rene: Which one Leo?

Leo: Oh you know it’s nice….. I have the LG but they’re both the same.  And, yes, you know it’s nice, it’s like the Pebble, it let’s me know, I mean I can read texts, I just got a text, uhhhh……let’s see what else……..there’s a text from Lisa, the download of something is complete I don’t know why………

Rene: Claiming overhead.

Leo: ………notifications also, there’s lots of stuff in there, it’s a watch.

Alex: Yes.

Leo: And, I can talk to it, tap it……sent text to Lisa,’ I help you with that later.’ And, then it will automatically send it, actually it doesn’t do……..one thing  that’s not good it does not do is a confirmation……..so (Alex laughing)

Alex:……you could actually use that discerningly…..(cross talk)

Rene…….I swear I sent that text honey..……. I swear it….

Alex: (laughing)……I talk to my watch.

Leo: No, I said I sent it, but it doesn’t confirm that it wrote what you said, so you get hilarious mis-quotes.

Alex: This is really like……(interrupted Leo)

Leo: It’s like the real damn you auto check…….no second chance…..okay…….

Alex: I packed the cupcakes into the Audi………(cross talk)

Rene: She’s not going to yell at you tonite.

Leo: But, that could be fixed, I mean….it’s somewhat useful I can talk to it and say, ‘listen to Johan Bach’ and, it will play Bach on my phone. It’s…….it’s very tightly integrated with the phone. So, you could command your phone and,…….but it’s not going to say to people, ‘oh you got to have this.’ It really isn’t like that.

Alex: Not yet.

Leo: I just don’t think an iWatch…….. I just don’t see what Apple could do that can make this something everybody has to have.

Alex: Well, I think……

Andy: Well, that’s what’s going to make it so spectacular when it does happen.

Leo: Right.

Andy: We said the same thing about the phone and, about a tablet and wow…….(cross talk)

Rene: It was real…..

Leo: They’ve done it before.

Alex: I mean everyone is keeping the powder dry. It’s like you’re watching all those people and Apple’s just, ‘no comment,’ ‘no comment’, ’no comment’…..

Andy: I can finally admit something that I was this close to like having to write a check to Pebble, and to say that yes, ‘I lost your watch,’………

Leo: Ohhhhh…..

Andy: I can’t find it anywhere, I’m just going to have to buy it from……I’m sure it’s here somewhere…..I’m sure I’ll find when I do my like Spring cleaning but I can’t find it. And, I was going to use this in my review as an explanation of some the unseen problems of these wearable’s where you’re wearing it, wearing it, you’re wearing it but it needs to be re-charged on a very, very quick basis and, if it’s in the middle of the day and your battery dies and you find yourself that you’re wearing a dead piece of whatever on your wrist you take it off……. you put in your pocket, or you put in your laptop bag and, that’s how I thought that I lost it I think. I’m not going to wear this all day and, then of course I found it. It turns out that I ……finished my research I put it back in the box that came with it and prepared to send it back, which is the last place I would have looked for because in fact it was the place that any sane person would actually put it.

But it did really sort of…..it did really sort of point out that it’s not only going to have to be a watch it’s going to be a charger that you keep track of. It’s going to have to……it’s probably going to introduce a lot of problems that we already have to see until people start wearing it on you.

Rene: I think that the watch is lose-able.

Leo: Or they just release a watch at all, just a troll…….no?

Alex: No-one else can troll it any more.

Rene: Apple’s biggest troll.

Leo: Apple’s, trolling you. And of course……..(Interrupted by Andy)

Andy: We told you it was sneakers all along. (Leo Laughing)

Leo:  (Laughter) …….And, of course the other………other story which I think is a fairly important story, you’re right we’re all waiting to hear what Steve Gibson has to say. Steve did a very good two part Security Now when Apple released its security white paper about what it’s doing in modern versions, of iOS particularly on the iPhone 5 S to secure your stuff, Steve was very favorably impressed, Apple has really gone the extra mile here, they do a lot of things that no-body else is doing. They’ve really clearly, got privacy and, security as a primary focus, he was extremely complimentary. Then along came Jonathan Zdziarski who’s actually quite a well-known computer security expert and forensic scientist. He actually wrote a paper that was behind a pay wall, six months ago that no-body read. Then he made a power point presentation for the Hope Congress in New York last week and, everybody read it. In fact Jonathan tweeted something like, where there’s the power of slides, no-body paid attention…….non-body pays attention……yes….

Alex: Right.

Rene: It’s a good combination.

Leo: But he makes a very, very, very I think damaging claims. He doesn’t come and, say Apple has provided back-doors for the Federal government, of course Apple hotly denies that. But he says for instance that every single iOS 7 device, hundreds of millions of them have a built in packet sniffers that are running not in developer mode but all the time. And, can even be even connected to via Wi-Fi’s. So, law enforcement could or somebody knows how to use this, could connect to your iPhone via the Wi-Fi and sniff……..use it as a packet sniffer and see everything you’re doing.

Rene: I think they had to get it via USB first, the Wi-Fi direct attack, I think he said………. was theoretical.

Leo: Ahhhhh……Okay nevertheless…..

Rene: I went and read the White Paper because I found the slide hard to understand. They might seem contradictory, but they seem to be talking about similar yet related things a lot, and it made very dense for me, but when I went and read the White Paper it was clear that……a lot of this is based on a couple of different hacks.

One is the mobile device management stuff for Enterprise which I think Apple maybe implemented perhaps too quickly, I don’t know if it’s IBM deal related but it’s incredibly powerful and may be too powerful. And, there are also these undocumented services that file relays…..ummmmm……. and the package is there and you can have that….almost every Linux box has package sniffer. It’s that it’s not constrained to Dev mode, not problematic, some-body doesn’t have to put their phone in Dev mode first.

So I think it’s less…….he goes to great pains to say that he is not saying anything sinister here but he thinks legitimately that Apple has to answer a lot of questions about it.

Leo: Apple, very hotly denied it, although some say kind of a side… kind…..of …….non denial….denial.

Rene: They sent me their denial. I spoke to Apple about it…..they sent me their statement and, they again you know. It’s the same thing with the China thing they believe……they say emphatically that they’re……you know privacy first……security first and they have not worked with any government to create a back door in the system. And, that is absolutely a Press reply, that is not you know Tim Cook or Apple security department saying something. That’s the Press Department saying it.

But…..and we’ve talked about it before……when a big company says something like that, they’re going to be held to if it is proven otherwise…..then….. There’s going to be……you would interrogate was bad, there would be a lot of repercussions.

Andy: Yes, that’s exactly what I though that they left themselves with almost no whittle from here. So, if it turns out that they said Oh, well we said that we didn’t work with the government, we just simply anticipated a future need possibly, but we’ve never worked with the government they will not get away with that. They……they…..and give that they had a lot of options on how to respond to this, or not to respond to this the fact they picked something that is in fact ……will screw them mightly in the future if they were waffling on this I think. ……That’s very indicative.

Leo: One of the things Steve was very impressed with was the…..the …..crypted data on the iPhone…..Zdziarski whose hacker name by the way is Nerve Gas……I believe.

Alex: You’ve got to have a name like that. That’s very important.

Andy: He could have been in a 1997 movie about hackers.

Leo: Yes. (laughing) Oh that Nerve Gas………. watch out for him. He says that almost all native applications OS data is encrypted with a key. With a key that’s not married with a pass code, we knew this was part of what Apple was doing. But rather encrypted with a hard-ware induced key. This is not new, we thought that was a good thing, however as of iOS 7 third party documents are encrypted, but library and cache folders usually are not. But here’s the damning thing and I don’t think that Apple addressed this, I  find fascinating……when you power up the phone and, unlock it…….it remains unencrypted until the device is shut down. So, I think a lot of us thought that when you press the button and lock the screen and, you need a pass code to get back into the phone…..Oh now it’s encrypted……it is not.

Alex: I’m wondering if…….what I’m curious about is that a performance thing like how long it takes to close to open?

Rene: I asked about this, I didn’t ask Apple, but I asked security people, and a couple of things……and that’s why…..and Zdziarski said this too that he’s afraid that journalists are going to take this wrong and you know some of them absolutely did. But there’s a couple of things. Like the level of security you need also has to remain functional. It’s the same problem that the lock screen has with by passes so that people can get around it, because a lock screen doesn’t just lock your phone, it lets you to make phone call, allows you to access the control center SIRI notification center, and if you lock it down too much you can longer make phone calls which is technically illegal in major jurisdictions because you have to be able to 911, in case of an emergency. So, it’s one of those things where there’s tension between security and, privacy. And, it might be that there things it can do better. But a lot of the stuff when you read it like the…the…… some of the stuff….(Interrupted by Leo)

Leo: But the point……before you go on…….

Rene: Yes.

Leo…….the takeaway on that is……..your stuff is not encrypted until you turn off your phone. So, if you’re worried turn off your phone.

Alex: Right.

Leo:……because just having the screen lock does not encrypt the data.

Alex: I turned mine off by accident all the time. It’s called running out of battery.

Leo: Sorry Rene, I just wanted to make sure that people understood that so that they know. So, if you want to hide your stuff, turn off your phone.

Rene: Absolutely, absolutely and we actually on imore are doing a series of things…..one of the problems also is that when you connect your computer to…..your phone to a computer, it creates a pairing record so when that you…..have to do that trusted device style and log out…..(Leo interrupts) you want to trust this device, and you press that and it maintains that correctly.

Leo: Yes,……

Rene:…..it can be quicker, but a lot of the stuff for example the packet sniffer documentation in Apple’s development portal……one of the components that tells you the protocols that you can initiate if you do break into a phone is open source. Another one, you can pull a whole peel list file one by one that tells you what services they are. So, there’s nothing very hidden about this stuff which makes me think that it’s more a case of Apple went too fast with some things, and has too many prob…..too many masters they’re trying to serve with them. But there are legitimate security concerns and a lot of these can be fixed by Apple’s won tools.

Andy: It also bears mentioning that just because Apple is not working with governments in order to provide user data, that’s only maybe 20 per cent that you worry about, you worry about the government helping themselves to data with or without companies involvement and help. And, just because they’re making a clear doesn’t mean that a device isn’t vulnerable or that it can’t be made a little bit more vulnerable or more secure.

Alex: And, those are the kind of things…….

Leo: …….vulnerable to hackers too, if it’s vulnerable to governments it’s vulnerable to hackers, it weakens security over all.

Alex: Well, I think that the concern that this article brings up a lot of people and the things that people are worried about is whether there’s any kind of……..it doesn’t mean that Apple is handing over any data to the NSA or any-one else, but people are worried about a conversation which said well don’t we just not close that door. You know like……you know like it’s not let’s not do anything about that but let’s not. Not even internally so.

Leo: So here are the questions Jonathon asks, Apple did not really address directly any of them to my knowledge, Rene? Why is there is packet sniffer running on 600 million personal iOS devices, instead of being moved to the developer mount, one. Why are there undocumented services, services apparently not used by any of the soft-ware on the iPhone. They by-pass user back up encryption and Loud somebody, whoever has dumped mass amounts  of personal data here from their phone why is that there and why is it left on?

Why is it that most of my user data is still not encrypted with a pin or pass phrase enabling the invasion of my personal privacy by you……second applicant…why is there no mechanism to review the devices my iPhone is paired with so I can delete the ones that don’t belong. And, that’s something every device should do. In most systems they do, they give you a list of things you’ve trusted and give the chance to revoke.

Alex: What’s great about this article that I think is great is that it opens up these things and Apple will have you know a couple of updates to start  you know working on closing that stuff off or, really have to come up and explain why they’re not.

Rene: It’s really important………one of the things that I worry about is that security is so hard to explain to normal people. Is that in order for these attacks to work…..to…..to get the key chain, sorry to get the pairing record some-one has to take your computer, government agency or a malicious attacker has to take your computer to get to them. They have to take your device if you want a juice jack, which is a maliciously controlled accessory to sort of generate their own parakeets. There’s a lot of steps that have to be done to get to these it’s not…... He says, in his own statement that Apple’s done a lot to prevent the typical kinds of attacks which is what Steve was addressing in the iOS 7 document.

Leo: Yes:

Rene:……addressing it is incredibly hard against typical kinds of attacks. These are very specific types of attacks that he’s exposed and now I think that Apple needs to fix these.

Alex: Yes.

Leo: It raises a good question…..why is…..what was clearly designed to be secure……..why is it being compromised by Apple intentionally. What’s the point?

Alex: Well, what’s interesting is that I know several large companies that have a policy of if you walk into the airport and TSA takes your computer away…….you know out of your sight……no or puts anything into it leave them with the computer. Like, literally companies say well will replace your computer…….(cross talk, Leo) no…..no it’s done. As soon as TSA walks away with your computer you’re no longer allowed to take it back and, so….you know that these……the people I know will upload everything to the cloud I don’t know……that doesn’t make it better anymore, but they’ll save it all off you know before they get on the flight so when they come in through customs they don’t have to……they know they can walk away from that computer any moment.

Leo: So, you’re going to write up Rene how to use the Apple configurat…..configurative………

Rene: I did it yesterday.

Leo: Okay so there’s an article on the imore site because if you really don’t want  for instance this pairing to happen, there’s a way to disable that but you have to download free Apple configurator.

Rene: There’s also ways that you can make the lock screen safer, you can turn off Siri, you can turn off also the notification center and you can also turn off a pass book. You can do a lot of things to make yourself less vulnerable to any kind of attack.

Leo: I think that…..the……Zdziarski raises some interesting questions. Steve will talk about this right after this show on Security Now, get your propeller heads out, it usually gets pretty thick but if you want, you know if you want this is the problem of course you raised this Rene that……

The main stream media tape way head line is, ‘Apple devices insecure Apple co-operating with the Feds, but it’s obviously more complex than that.

Rene: I know I’ll put the article in the chat-room.

Leo: Thank-you, thank-you right I will really appreciate it. We’re going to do a question thing right the question engine.

Alex: Are you ready?

Leo: Well give us the URL?

Alex: The URL is a, it’s just bitly…….

Leo: No you’ve got to use Twit(dot)two.

Alex: I don’t know how to sign in for that.

Leo: We’ve got to get that set up.

Chad: Yes, I don’t even know how to sign in for that.

Alex: I’m happy to give it to you. (cross talk)

Leo:…..Callaghan he knows how to do it.

Alex: That’s the problem.

Leo: bit(dot)ly(slash)mbw(dash)412, because this is episode 412.

Alex: We’ve got lots of questions so……….

Leo: Are we ready……are we keeping people out.

Alex: I tweeted it.

Leo: Oh, you tweeted it.

Alex: And then I put it in the chat room.

Leo: We’ll take a break and will take some questions. But if you have a question or you can go to the question engine you can vote up the questions, because lots of time…….

Alex: Best thing is to vote up the questions.

Leo: Just vote up the questions, most of the questions have now probably been asked. Again, bit(dot)ly(slash)mbw(dash)412. Will go to our question engine? In just a moment, our show today brought to you by squarespace.

Alex Lindsay is kind of the poster boy for squarespace.

Alex: I love squarespace.

Leo: (laughing) he used to…he was in some restaurant ……I said where’s your website. He said I don’t have website. Now you do.

Alex:…… yes I’ll make one while I am having food.

Leo: One of the things you could do is go to squarespace. Squarespace is hosting and soft-ware, so it’s everything you need to create a really great website, whether it’s a personal site, a business site because they have ecommerce on every single template, maybe a photography portfolio or an art portfolio, new born babies site there’s lots of you know websites, websites right. It could be anything but it’s the hosting and the soft-ware and everything you need.

But one of the things that they do that no-one else does that I know of is you go to squarespace(dot)com you click the get started button without giving them a credit card, or really any personal information except your email address you can start a site and create it for two weeks free.

Alex: That’s the hook.

Leo: And what you do is go in there and set up your site.(Alex and Leo talking at the same time)

Just create a new login….yes

Alex: Yes just create a new login, create it how you like and then keep it. If you do like I usually do require a free meal.

Leo: (Leo laughing up roariously) When I come back I want a sangwich( sandwich) yes really nice. Well you could do it as a wedding gift a baby gift. Wouldn’t that be great, if you know a little bit and by the way you don’t have to be a CSS or Java Script or HTML it’s all…….

Alex: WSIWYG……

Leo: Drag and drop, point click you could add little widgets that bring in your social media connect everything together.

Alex: Connect everything together, you don’t even have to figure on how to figure how it works on an iPad, on android, iPhone. All of that stuff you just throw your stuff in and it’s all going to reformat as the new format.

Leo: These guys and gals are very, very sophisticated and in fact one of the reasons why it took them so long to do these current versions, when they came out with version 6 was two years in the making. They want to make sure that without you having to worry about it- it did everything modern. Mobile responsive design so no special mobile site just your site looks good no matter what size screen.

I mean when you upload a picture for instance, automatically in the back ground they make nine different print versions of that picture in every possible size so you know it’s all done for you. Ecommerce is built in, in fact even the least expensive site in squarespace can buy or you can sell one thing which would be great for donations, charity, you know a school fund drive. I just think is squarespace is great I want you to try it so please visit squarespace(dot)com and a press the get started button.

If you need help even during the free trial they have the best support in the world 24/7 right from the squarespace offices. I saw that they’re opening a support offices in Dublin and Portland Oregon so they have covered a bit more time zones which is great. It is 24/7 great customer help site, with webinars, self-help articles, video workshops, so it’s very easy. Even if you stumble into how do I do this…….no trouble getting that information.

Alex: We’ve just a built a training…….actually training module in squarespace for one of our clients and it was just great and they were some little issues that we had-translations we’re talking to the head and you know just kept going up. And, they’re really committed trying to figure out exactly how to fix whatever problems for those that happened. It’s great.

Leo: It’s a great product. Squarespace(dot)com……if you want to sign up, if you want to buy it, tell the restaurant this use the offer code MACBREAK and will get you 10 per cent off on your new account.

Alex: Yes.

Leo: So, yes you don’t need the through the trial, just when you check out, when you buy it MACBREAK is the offer code at squarespace(dot)com really great guys with a product, I’m just really proud to be associated with it.

All right question time……oh no I suppose……

Alex: You could tie them in if you want.

Leo: I don’t have the password on here I put last pass on it.

Alex: I’ll jump in the aisle.

Leo: Here are 6 Windows eight tips for maximum performance reliability. For tip one……

Alex: Throw your computer in the canal.

Leo:…….get a Mac, just the worst piece of…….

Rene:  Or, as built in tip app now.

Leo: Yes I saw that. How’s that going to work, a new tip a day or something.

Rene: I think there are 6 or 8 right now and you tap on it, it has a little bit of animation and it tells what’s happening and you look at a whole list of them.

Leo: It’s kind of a strange app.

Rene: It’s not mayday but I mean it’s helpful to some people.

Leo: Yes, it’s fun. That iOS beta four came out yesterday.

Rene: Yes, yes.

Leo: Anything else new and exciting.

Rene: The control center look nice……..  I mean they’ve made it a little bit easier to see. They’re just doing little improvements, health book got a little bit of improvements, it’s steadily getting there, steadily, we’re happily there.

Leo: Bill Campbell retired, the support coach has been there forever. He was there in Waz’s job days.

Long time 17 years Apple board member retiring. Sue Wagner will replace him she’s a director at Black Rock.

Rene: I haven’t any experience.

Leo: Black Rock, will see M &A prepare Apple for sale.

Rene: unlikely ……..who would buy Apple, nobody would buy…….

Alex: The government.

Leo: Who could affords them.

Alex: Hey we’re printing money 80 billion dollars a month we can just print some more.

Andy: Actually, North America is printing US currency too so they may be they could buy it. Every time like there’s a major redesign to a 100 dollar bill it’s usually in response to, okay we’ve found out that another country has basically bought the stuff to require to manufacture 100 dollar bills now so okay guess what we’re putting mascara Ben Franklyn this time.

Leo: It’s Adam Antium. Question one.

Rene: (whispering) Adam Antium

Alex: This is from Boston Squirrel, he asks when will we see an Apple 4K monitor?

Leo: Not likely buddy boy. I don’t know.

Alex: October.

Leo: Ah that would be a good time.

Alex: That’s my guess.

Rene: The next Mac event.

Leo: But, why do we……I mean it’s built into 10.9 as of 10.3. So you know I have a 4k monitor, I have the LG…….no what do I have……I have the Q12…….no I have Q321 and I don’t even remember who makes it, because that’s the point.

Alex: I still like my big theory and that’s going to take an Apple TV and incorporate that into a monitor that you use for your iMac or whatever but you can have it all.

Rene: You shouldn’t incorporate it into the Mac, because it’s patent OS 10.

Leo: You know why I like using my 4k, it’s a 31 and half inch monitor.

Alex: Is that working for you?

Leo: It’s an ASUS. It’s beautiful but I don’t use it at 4k I use it at one half by 1080. So, everything is nice and big.

Alex: Right.

Leo: You come in here what you know old man……I go yes. Everything’s nice and big. But, if I do photo-editing or watch a video so that’s that IPPI I mode that does that. Apple’s really good at …….I tell you what if that’s what you want.

Andy: I do know people who have like really, really big like prestige 4k screen office that they’re using as a screen for their computer for their Mac Pro and, it works great if you have a big, big, big screen. It becomes this picture window that faces your desk that you can basically turn into four different monitors because of how big you can make these windows.

I just don’t……..every time that I have seen this set up that has 31 inch display on it, looks like it’s suddenly……… it’s great demo, but at some point around the 45 minutes of a full work day you say I can’t say……I don’t have super human sight I can’t appreciate from a distance of 18 inches or 24 inches away how nice this display is. How much I want things to be bigger and easier to see. I don’t know if Apple …….(cross talk)

Leo: ……two 27s and 31……it’s ridiculous.

Andy: I see Apple doing a 4k display if they figure that they can do it better than anybody else of else if they can make a bigger mark up or bigger profit than anybody else can. (angry exchanges)

Alex: It’s also weird to be making their own monitors for their own computers. It’s just weird.

Rene: Well they make Thunderbolt they just don’t make 4k yet.

Leo: So when he asked a question when are going to see a 4k computer……I mean monitor.

Alex: October.

Leo: October- anybody else?

Rene: October is the next likely time.

Andy: Yes.

Leo: I don’ t think…….I think if Apple wants to they’re not going to do an announcement, just slip it because ……

Alex: Do a press release.

Leo: Because it’s too small a market. You don’t want to emphasize in any way it’s going to cost 3,000 dollars. You don’t want to emphasize in any way how expensive your stuff is.

Rene: But, it’s the Mac Pro Leo, it’s the super cars it’s the thing that makes Apple cool and sexy.

Alex: They can talk about it they can do a little movie about how it was constructed by robots.

Leo: I think they’ll want to focus in your…….very few…….very precious events. The iPad is the big seller.

Alex: The watch.

Leo: The iPhone, the Watch you’ve got enough to say there, you don’t want talk about 4k displays…….

Alex: Too small a market, trust us.

Leo: It’s tiny.

Alex: It’s computers, trucks.

Rene: Next WWDC.

Leo: More to the point when are they going to update the mini?

Alex: That was one of the questions, but it fell off. It fell off the thing.

Leo: See, nobody cares just you and me.

Alex: I have seen so many minis, and I love them.

Leo: Thank-you Boston Squirrel. Question two.

Alex: Question! The next question……do you think Franklyn Western Conshin….

Leo: I really love that name. He’s from Milwaukee.

Alex: Do you think Samsung ads are working against Apple or just working to raise the brand awareness of the iPad, iPhone, iPad mini, retina, Mac Pro, Mac Pro Mac, Mac Book Pro, late 2013?

Leo: I got to tell you on the radio show, I always use this example of the unwashed mess……they talk about……there is no android device…….there’s Samsung and there’s iPhone. Samsung’s marketing has at least done that. It has beaten……and I keep telling people don’t get a Samsung phone they’re crap. The only reason you want a Samsung phone is that because they spend hundreds of millions of dollars advertising to you.

Rene & Leo: Billions

Alex: I’ve bought a couple of Samsung phones and I’m kind of done.

Leo: I mean they work great. My Galaxy……love the Galaxy Nexus Loved……but after the S4, never again…..I mean it’s just end of the S5.

Rene: I don’t like the plastic.

Leo:…..they’re way too chunky, they’re too much plasticky, they’re way too much in touch wiz.

Rene: They do have touch wiz that you can’t do in Google, and also it’s inconsistent user experience. I like the HTC much better and Motorola is much better.

Leo: Pure is better.

Alex: Well we’re still going to end up with this big tug of war with……Samsung is I think is determined to move away from android. I think they’re going to do it slowly, but I think…….

Leo: I think it’s a tug of war because Google doesn’t want them to be involved.(cross talk).

Alex:  Well, it’s complicated for them. If the company that big moves away it’s complicated for the platform.

Rene: They have Tyzon though, it’s in their back pocket.

Leo: So, that’s why people call us often,’have you looked at the HTC One this is so much better than a Samsung phone, but…….and it’s the same price.

Alex: It’s the MA.

Leo: It’s MA. Samsung never heard……(cross talk)

Andy:……not necessarily I agree that the hand feel of the Samsung phone isn’t as good as you get from HTC and, certainly not what you get from Apple. But, their, their……. doing some nice things for the platform and, it’s nice to have a really good solid proof phone that costs no more than that cheap phone that you can’t drop into a toilet or a beach.

They…..I agree that a lot of things with touch wiz are kind of weird and some of them not very nice, but also remember doing some things with split screens that to me points the way to….wow this is incredibly useful, now that I have the ability to be something boring like clearing out the 200 or 300 emails in my inbox while I’m waiting to be picked up. But you can still watch a You Tube video and a pane above that is really nice especially on the Note 7. On the new Note Tablet the ability to again do that sort of split screen….one panel for productivity and the other panel to keep track of communications. So, it’s not as dire as all that. But they certainly have a way to go to be the superlative of anything. I’m also not 100 per cent sure that they will ever move towards Tyzon, because that’s an operating system because they give up so much in order to not…..if they stop using android they give up so much. But, they don’t want to be known as Google phone, but they definitely want people to have Google latch on to them.

Alex: Well, I think that they…..I don’t think they’ give up that’s a five year curve. It’s not something they’d do in a year.

Andy: Well in five years Apple might stop doing iOS. They might have decided to do something more impressive than that. Five years……might…..might….we might not be walking upright we might be just undulating modules of light a human beings in five years. (Alex Laughing).

Rene: To Leo’s point, Samsung does really believe that awareness creates sales, spend as much……again they’re a Korean conglomerate they make oil rigs they make as much money as their country needs to make fridges…..

Andy: They make fridges…… they make everything.

Rene: Everything and they can spend as much money as they want. Now they’re making money from mobile but they didn’t for a while. Unlike, other companies like Blackberry and Palm and HTC……people can’t take those kind of losses. Samsung can take as much loss as they want. And, they were willing to do that to buy awareness and now so many people do that and just think of android as Samsung.

Leo: It’s true.

Rene: It delivers huge benefits for them.

Leo: Yes and there’ll be some great android phones…..the Motorola X Plus One, we’ve got an Opo One Plus One here……the Opo Fine Seven. There’s some really good phones out there.

Rene: Shao Min.

Leo: Shao Min, yes but they don’t exist. It’s really an iPhone/Samsung world especially in the US……..question……. Thank-you for the question Franklyn. Question three.

Alex: Next question is from Geoffrey Jameson from Chilowack. (Chilliwack)

Leo: Chilowack.

Alex: What are you most excited about in Yosemite?

Leo: I don’t know where Chilowack is?

Alex: I don’t where Chilowack is?

Leo: Colombia. (British Columbia)

Alex: Interesting this.

Rene: More Canadianisms.

Leo: More Canadians.

Alex: We brought them with the movie before the show. So what you’re most excited about in Yosemite.

Andy: For me it’s continuity, it’s just this ability to have this one seamless experience between all these devices that’s really all I have ever wanted. I mean the fact that…..I switched to Chrome from Safari for a couple of reasons, but the majority of that is really only because if I’m using Chrome on every single one of my mobile devices I’ll…….all the work that I do through browsing comes as one single experience, there’s no sync, there’s no copying anything, there’s no giving permission to anything, just all exists.

So, I think that once we’re in a full iOS 8 Yosemite world there will be fewer times when I’ll even feel the desire to take my Mac Book out of the office, even if it’s just for two or three hours…….because the ability……..right now one of the hang-ups continue to be just getting data…..app data from one app to another between the iPad and my Mac Book. And, it’s not that it’s really difficult it’s just that it’s one step on my Mac Book, I simply close the lid, put it in my bag and simply leave.

But, the day that I can just simply by virtue of the fact that the iPad is in the same room as or even the same network even as this Mac and, it knows Oh, you’re working on this document, well I have also synced this document……I have a version of this for iOS……I can pick up right where you left off, including here’s where your editing cursor was at the point at which you decided to leave the house. That’s going to be…….you like little changes that make things easier but that there’s very rarely that’s an operating system upgrade changes the way that you work with something and that will change the way that I work with these devices.

Leo: They do Siri in the spotlight system…..fine…..put Quick Silver on there. Andy…..he doesn’t use Quick Silver so…….I like that kind of stuff.

Alex: I’m afraid I’m going to go with Andy. I go for different devices for instance like texting is done all with hangouts because no matter what computer I’m on, no matter what device I’m on I have the same conversation going on. Whether there’s an android phone or an iPhone or whatever, or whatever country I’m in…..I just pick up whatever it is that I’m doing and keep on going.

Leo: There’s no fear of going over to the other side with iOS.

Alex: I understand but what I’m saying is as an example continuity  is that…..

Leo: That’s true though…….messages does the same thing right.

Alex: Right, yes the reason why I don’t use messages,……this is the problem…… I mean this is the problem the reason I don’t use messages is that it doesn’t work on my android phones. So I think, but I think that the…..but I think that it is a…… being able to do that is actually have me use my iPad more. I feel like I love the iPad and everything else, but I think that my parents use their iPads far more than I use mine just because I’m too old and like I just feel like I hit my key board and so I think being able to just do some of the little stuff and know that I can come right back, I think that’s really important.

Leo: So two for continuity……what do you think Rene?

Rene: Seeing as Alex and Andy have already sung the praises of continuity I’m going to go for extensibility, I think in iOS unarguably the apps are strong but in OS 10……..

Andy: We’re talking about Yosemite and not iOS 10.

Rene: iOS 10 though I think there’s a lot of benefit too. (Cross talk)

Andy:…….oh yes…..go ahead.

Leo: The extensions are not on Yosemite, are they?

Rene: They are on Yosemite. Yosemite is getting the Today View widgets. You’ll be able to do a lot of things on the widgets that are very interesting. They’re getting iCloud Drive that’s going to be shown to you actually in an iCloud Drive, because they are a storage provider extensions. If you don’t want to use iCloud Drive you can use Drop Box in there or you can use One Drive in there.

Leo: Ahhhh……..

Rene: ……or you can use Google Drive in there. Apple’s giving them as far as I can tell as much access in the same kind of access as iCloud and again that’s because IBM wants to be able to put Enterprise data stores in there or whatever iBenefit. That’s great.

Leo: I did not know that. I didn’t really see that highlighted.

Rene: And, they already got extensibility for the last two weeks. It’s making me so happy. Also action extensions so will be sharing an action. An action extensions means that you’ll be able to do things in mark down in mail. Mark down……..sorry……. mark up isn’t just in mail……that’s an extension to run anywhere in OS10 so you can do marked up in any app. But you can also the new photos app won’t have everything that aperture has but it’ll conclude support for the photos extensions so people can make all these plug ins for it that can conceivably do whole scads of productivity in the photo context for us. And, sharing extensions means that things like Instagram and, things like Pinctures, whatever you like can be equal citizens with Apple partners like Twitter and FaceBook.

So….so…..again it’s as apparent as like continuity but I think the level of power that people are going to be able to get out of it is going to be really impressive.

Leo: That’s the first time that Apple’s tried this. Remember services……

Rene:…..yes but those are buried these are front and center.

Leo: But, I mean that’s the point that these are capabilities, these are not new……..which is wasn’t widely used. I loved……I was very high on services.

Alex: We used a lot of services.

Leo: Yes…….but nobody ever got……they’re still there I guess but nobody ever believes this.

Rene: But it’s benefits for any one, because Drop Box used to have to hack their way in but now there’s an extension there right for the Finder. You know there’s an Apple approved way to do that for functionality.

Leo: Yes.

Rene: Yes…..again ……it’s not…..iOS is getting all the attention for this but again it’s just as valuable.  But you know not just valuable but super valuable OS 10.

Andy: Well…..I think that I agree that if the question were about iOS 8 and Yosemite I would certainly would have chosen extensions because it’s not in….in…in…. in…..Mac OS, it adds functionality, it’s an improved way of doing something that we’ve seen happen on Mac before. On iOS it’s sort of like well, there’s this car called the Pinto…..it’s a great car unless some-one rear rams you in which it’ll explode and you’ll die. To me the lack of extensibility in iOS is the exploding and die aspect feature and tell you what if we said we…..we……heard you we understand you and don’t want your children to explode and die in a low level accident. What, if we were to give you this thing that has been a really valuable part of every phone experience for the past two or three years and how you can do it too. That’s another one of those……this is like an entirely new phone for me by virtue of the fact that I have extensibility and the ability for apps to talk to each other, it’s cool.

Rene: Yes, I agree about continuity I just wanted to give extensibility a little bit of love.

Leo: Yes…..good well you opened my eyes to it. Although……

Alex: Not necessarily……..

Leo: It’s like what I’ve said and Andy’s said it’s not the first time we’ve seen this attempted.

Alex: Well it’s not necessarily a Yosemite thing it’s…….I think Swift’s going to be the programming language.

Leo: I agree.

Alex: ……..much bigger over the next couple of years. I think the grass is going to grow in the field.

Leo: All right…..thank-you Jeffrey for that one. More questions?

Alex: More questions……here we go. Felicity……

Leo: Megamont…..

Alex: From Chicago…….

Leo:…..looks like a action figure. (Alex laughing) Megar mont…….megar mont.

Alex: There’s no way that Apple can’t be thinking about acquiring a tech that is also involved heavily in coffee right? (Leo laughing uproariously)

Leo: What would that be?

Rene: Blue Bottle.

Leo: Apple’s thinking about buying BlueBottle?

Rene: No, it would be great if (cross talk)

Leo: It’s a good rumor.

Alex: It’d be Starbucks.

Leo: No not Starbucks,…….

Rene: Every Apple store needs a Blue Bottle.

Leo: Every Apple store needs a Blue Bottle. Wow…..I like that. What other tech companies that are heavily involved in coffee?

Alex: There was another question earlier on that. That was also about Apple partnering up with Starbucks I think?

Leo: Is there a rumor going around? iBucks! (cross talk)

Alex: Any way next question? Next question here is from Craig Cheltra from Charlotte North Carolina……I was there two days ago. Will Apple finally get the Cloud right with iOS 8 in Cloud Drive. (short pause)

Leo: Well that’s a big question. People seem very positive about this one.

Rene: It’s not Cloud Drive though, it’s Cloud……the exciting thing about is that it is Cloud Kit, because Cloud Drive is based on at the new photos system’s based on it.

From what I talked to developers about it is a much more……it is a much simpler solution. You basically store key values and your blogs there. It’s built on the backend of Microsoft 8 AZURE and I think there might be some Amazon stuff behind it too. But……but it looks really solid, people seem to like it. Whether they’ll fly back to it after being burned with iCloud before is a big question. But, I

think it’s a huge step in the right direction.

Leo: All right thank-you for all your questions, thank-you for the question engine. We loved that we only do that when Alex is here. He has the keys to the key room. (whispering)

Alex: (whispering) he doesn’t have the keys.

Leo: I like doing it, it’s fun. We’re talking about Samsung and all the money they spend on advertising, but Apple does some pretty fair ads. I thought this one……I haven’t seen a Mac ad yet, which is…..I thought this one was a really nice ad…..

Rene: 2012 The retina Mac Book was the last one.

Leo: Which one?

                                                     

Rene: Mac Book Pro was the last one.

Leo: It’s been that long?

Rene: I believe so.

Leo: This one is a real tip of the hat today(showing ad). Cult of Mac watch…….they’re showing the backs of the Mac Books…….things people do with their……..

Andy: I just wonder about all the clearances they had to get with all these contours (cross talk)

Leo:…… Come on Kitty, Homer…… Simpsons……

Andy: I notice they had a run of DC commerce characters, but no Marvel comic characters. Disney made at least three appearances.

Leo: So there’s no text, so those of you listening just heard music, but it said the Notebook that people love……the Mac Book Air and, the whole point of it was how people customize their Mac Book Airs with stickers which everybody does.

Alex: Yes.

Rene: That music is from Google Chrome. (cross talk)

Leo: Take all your stickers…….Google, Chrome and android then there’s also Red….Pixel corps…..(cross talk)

Alex: I kind of like it.

Andy: You’d think they waited till Joni Ives was on vacation……before they built that.

Leo: You’ve ruined the most beautiful computer I’ve ever made.

Rene: It was aluminum and you ruined it…..stop it……just stop it.

Andy: We’ve solved the problem of decorating computers by making a lap-top that was so beautiful, no-body would ever want to put anything on it. We anticipate that the secondary market for stickers will dry up within two months, oh well.

Rene: We’re sorry Joni, we’re so, so sorry, hey Joni.

Leo: Do you guys have stickers…….what do you do Rene, do you have a sticker on your Mac?

Rene: Well, I don’t have any Twit stickers, which is one of the reasons.

Leo: We can do that, we can send you some.

Rene: That would be awesome but I don’t currently have any stickers on my Mac Book for it. I’m always looking for a nice Iron Man or……

Alex: I get tired of peeling them off, that’s why I added this spec.

Leo: That’s what I do…..I put a shell on the…….(cross talk)

Alex: I knew that.

Rene: That’s a great idea.

Leo: It’s really nice have a clean Mac Book when you take it off. Take the shell off and, it looks like it’s brand new. It’s pretty sweet.

Andy: I…..I……. have a shell on mine and, mostly so during baggage and during TSA screening I ……this is my Notebook please no body take mine, I wonder who’s the first person to come out with the Snow White sticker, because that was brilliant……,

Leo:… she was holding the Apple logo.

Andy: …….she’s holding the Apple logo. Someone had to be first person to think of that and produce that sticker and whoever it is, he’s not up there with the guy who designed the rubic’s cube but man they deserve some sort of a design award, because  that…….

Leo: I would have think it would be Jealous Skins, right?

Andy: I don’t know.

Rene: I don’t know there’s the Jealous Skin there was the Music Skins, the y did all the Beatles stuff, there’s…..

Alex: For a long time with Jealous Skins there was really just do the whole…..do the whole….yes…..

Leo: And, they were……

Rene: …….. most of them on FC.

Leo: They were the ones who hired real artists to do the Jealous Skins. I saw that first in Mac World.

Alex: I’ve had a lot of Jealous Skins.

Leo: Me too.

Chad: Awesome.

Leo: Really gorgeous.

Chad: The OFT logo on the back of my computer is jealous skin.

Leo: So, you got it customed.

Chad: Yes it’s amazing.

Leo: Now I want……..we had a on Twit ……..on Sunday we had Ben Thompson from Tech Hire……for years he used to work for Word Press(dot)com. I’m sorry for Automatic……Matt Malone’s company that creates support for his Wordpress(dot) com. And, he said everybody that works at WordPress(dot)com gets a custom Mac Book, aluminum shell but, instead of the Apple it’s W. They literally replaced the Apple.

Alex: Wow.

Leo: It’s the Word Press W, and somebody sent me a link, there’s a company that does this, that’ll make an Apple like a Mac Book metal……you’re……I guess I don’t know how hard it’s to replace the metal on there, but……does anybody in the chat-room remember that was a……

Rene:…….a Batman logo right there.

Leo: Wouldn’t that be cool? I’m thinking maybe we’ll get some Twit ones cut out, no you know?

Rene: ……or maple leaf tea-pots?

Leo: Or maple leaf teapots. Hey, it’s time for our tips of the week. I’ll see if I can find that before the end of the show.

Let’s start with you Rene Ritchie……your turn to kick things off.

Rene: I have two this week because there were two really interesting apps that were released. The first one is Overcast which is a podcast kind by Mark Ormont who people might know from Insta-Paper and, from The Magazine and Podcast clients and people are listening to podcasts right now. So, obviously a lot of people like podcasts, they’ve become a really interesting category because so many really good designers and developers are making them. And, they’re not……and they’re not all very similar they all have a different idea about what’s important. How opinionated you should be, there’s how flexible you should be, how many options you should have and Overcast is definitely opinionated Mark has a very specific sensibility, he wants a very specific experience. But, it’s flexible where it needs to be, it’s a really well done, well designed app. He wrote it in his own audio engine using core audio. He didn’t want to use the built in AD foundations stuff. It does really smart like it has the smart speed so it automatically adjusts speed of the recording depending how fast the host speaks and how many pauses they have between their words. And, it shows you the time you’ve saved when you’ve used it. They can say it saved you ten minutes, twenty minutes, thirty minutes. It also does an audio boost, so if people have different volumes in low it boosts it up for you. And, I’ve done Pad podcasts for some reason one person was louder……… one person was generally not loud enough. So there’s a lot of really clever things. There are a couple of drawbacks still. It is a 1.0, there is no support for video podcast yet. There’s also no support for streaming. So you have to download stuff that you want. But it’s got a lot of really, really clever features built into it. I was on the beta so I’ve been using it for over a month now, and I’m currently using it as my main podcast client, very happy with it. It’s worth a look. And the second one is Hours which is by TappityApps. Which is Jeremy Olson. And this is a time tracking app. And there’s a lot of those as well, but he’s been working, I think, two or three years on this. And he had very specific ideas and he put it together very, very well. It has received a lot of attention. He’s not as well known of a developer as someone like Marco Armont, but he’s a really attentive developer, and he built this, sort of to scratch his own itch. Which is what a lot of developers do. But if you are in any sort of time tracking, people immediately joke that lawyers bill in 6 minute intervals. You may not want to bill in 6 minute intervals, but you might be doing consulting work, you might be doing client work, and he makes it as easy as possible for you to keep track of those billable hours. And again, it’s really, really well designed. So I wanted to make sure both of those got mentioned.

Leo: Great Rene, thank you. Yeah, I really have been spending a lot of energy, we all have at TWiT, thinking about how people listen to our shows, it’s pretty obvious that no one listens to shows by subscribing into them in iTunes, hooking up their iPod to the iTunes, synching, downloading.

Rene: John Syracuse still does, I think he’s the only one.

Leo: Does he really?

Rene: Yeah, iPod Shuffle.

Leo: It seems really old school and of course, that’s how we built our business. The podcast app on iOS and the various apps on other platforms seem to be important. Our own apps, of course, important.

Rene: Oh, I didn’t mention that. Because Apple’s podcast app is free, and it’s the most popular app, Armond made his app free too. So you get the entire app for free, there are some features that you need to pay- like you get the smart speed and smart sound for 10 minutes for free, there’s a $5 in app purchase if you want to unlock all the other features.

Leo: Yay! Thank you Marco for doing that. Chatroom tells me that the place to go if you want to get your MacBook cover customized, to have the actual aluminum cut out, is called Uncover. At Uncovermac.com. And I don’t know how hard this must be but they have some really cool logos. I don’t know what-

Rene: How much is it?

Leo: I remember them being about 100 something. I wish I could figure out how to point and click on this. I’m sure there’s a way to do it.

Andy: I like that a lot of these designs that we’re seeing, they’re sort of like someone had a bad tattoo from their youth and they tried to get a cover up that sort of incorporate the ink in it without making it look like it’s the 3 dog night tattoo. And so you’ve got some that are incorporating the logo by sort of incorporating some of the contours without making it look-

Leo: Oh, they’re a little more expensive. They’re 399 euros for a circle. If you want a custom, its 600 euros.

Andy: You could buy an iWatch for that.

Leo: Yeah, that’s pretty pricy, that’s almost $1000. Never mind. I presume you have to send them your Mac.

Rene: It’s just one Alex.

Leo: Come on. Just an Alex.

Alex: Just an Alex.

Leo: If you’re like a band though. Or a DJ.

Alex: If you’re going to be out there in front of a lot of people it makes sense.

Leo: I want one. I want a TWiT one!

Alex: Yeah.

Andy: If you want to trick Venture Capitalist into thinking developed your own computer laptop design as good as Apple’s, that’s cheap money.

Leo: Yeah. I invented it. Alex Lindsay, what do you have for us?

Alex: So, we’ve been doing MacBreak for a long time…

Leo: We certainly have.

Alex: Back in the early days, in fact, episode number 1, we had a different- well, not a different set of hosts, we’re still here- we had Amber and Emery Wells. Emery is coming out with a new piece of software. A new web service.

Leo: Oh. I love you Emery.

Alex: And I’ve been starting to play with it. It’s really cool. So this is, you can get notified when it’s more publicly available, but it’s called Frame.IO, and it’s really for people who professionals. I mean, people who are, if you’re working on sending, putting up files and having them reviewed and having people who drew on them and say change this and move this around and really taking care of all those things as a production company. This is a way to manage all of that really effectively. So it’s really, it’s the best one that I’ve seen so far. So if you’re interested in this, if this is something that has been driving you crazy, collaborative creative development, it’s a pretty, pretty slick system that he’s rolling out. So I would highly suggest at least signing up for the-

Leo: Its video sharing.

Alex: Its video sharing, but it’s also video commenting, so- and specifically within a creative community. So if you’re not a creative community, but like, I’m a team, I’m a producer. And somebody is uploading stuff and marking it up and saying we need to change this and we need to move this around and we need- you know, and it’s going to play back. And it’s framed on IO, someone is asking in the chatroom. And it’s a really, so you can see how you can annotate stuff and comment on it and so on and so forth.  And it keeps track of versions and all the things. Emery has done a lot of production and he still does a lot of production, so this is really not driven by someone who thought this was a good idea, but this is someone who actually does this every day. And you can see kind of how that’s done. But I would highly suggest getting on the list now before everybody else hears about it. I decided to do it live and do it now before everyone else listens to the show. But I would definitely get on the list, because I think this is going to be something that a lot of people are going to enjoy using. So anyway, Frame.IO.

Leo: Frameio. Now the chatroom is saying that another company called Colorware is the company that did the WordPress logo. How much is that one? And they’re less expensive.

Alex: Ooh, they kind of show you a little bit of-

Leo: They show you how they do it, yeah. They do take off the cover. First the entire laptop is disassembled and--- the lid of the laptop is taken to the Colorware machine shop. Where it will never be seen from or heard from again. Then the basic shape of the new logo is machined from the laptop lid. The opening is where the new logo will take place.

Rene: Well Alex’s friends can’t even leave him a TSA, imagine this.

Leo: Wow. So there’s actually the WordPress. That is pretty sweet. I wouldn’t mind that with a little TWiT thing there. Maybe when Apple comes out with a new laptop ill spring for that.

Alex: I’m so tempted.

Rene: The Retina MacBook Air Leo…

Alex: How much was this one? Did they tell you how much it cost?

Leo: Aah, if you have to ask, you can’t afford it. The chatroom did say it was less expensive. I don’t know. Colorware. C-O-L-O-R-W-A-R-E. Your pick of the week mister Andy Ihnatko.

Andy: Mine is the sort of game I really like. I’m sorry, but my cable will not let me broadcast this to the thing behind me. This is, it’s a game called F-Sim Space shuttle. All it is, is a space shuttle landing simulator.

Leo: Oh, I love that.

Andy: This is a replay of my last attempt to land the shuttle. It gives you all the built in motion sensors to do your final approach. There’s also, let me change the camera view. There are also a lot of different views available because the graphics on this are just amazing. It really does look like a photo realism depending on what camera angle you take. This is me, figuring out which is the rudder control and which is the break control. Because you’re kind of supposed to be on the- see someone had a parachute out there. You really want to line it up right there on the center line, they give you, and after you land you do get a score on how well you did. And let me tell you, the game is not like a long, long shuttle mission. All it does is sets you up for your approach to land this thing. You can look at the cockpit, you can look at your instruments, you can choose the view from the chase plane. There is some on screen guidance to show you where you should be lined up. And it really is just, it’s like having a basketball hoop in your driveway and you’ve got a basketball in your hands. And you can, over the course of hours, days, weeks and months, just get better and better at shooting free-throws. And that’s how much fun this thing is. One simple thing, but you do it successfully once and then you think, okay but I was way off that line and I was skidding left and right, and my score kind of sucks. I want to see if I can- what did I do wrong and how can I do this better. And it is just so entertaining, it’s almost meditative because it’s all about tiny little motions. Works on the iPhone, works also on the iPad, I have sometimes been playing it by airplay on my big TV. And that is my real gameplay mode. I’ve got this big screen in front of me. Its 5 bucks but damn worth it. Looping back to Rene’s recommendation of Overcast, I’m so glad that he priced it at 5 bucks for the unlocked features. I think that too many games and mobile apps are underpriced. And I think that 5 bucks is not too much to ask for really nice, polished, professionally done app. As opposed to a simple flashlight or sound effects app. so this is 5 bucks, definitely worth it. 10 bucks id have to think about it, but I’ll give them 5 bucks for it.

Alex: I Have to admit, I’m quite happy paying a little bit more, I mean, I know we’ve gone to this thing where everything is a dollar, but I actually want to see people charge a little bit more for the apps because I want to make sure they’re successful. I want to make sure this is a good business for them. I want this to be their main job. If I’m buying an app and I’m going to use it, I want them to make enough money in the first couple of weeks that they could hire more programmers, or do whatever they need to do to make it great.

Leo: Well and I don’t want to see ads in the app. and I don’t want in app purchases that go to the hundreds of dollars.

Andy: There are no in app purchases on this game. You buy it, you own it. And yeah, just as you’re saying Alex, I think that if you help somebody to become successful enough that they can afford to take a two week vacation to some place nice, during that two weeks of downtime where they’re not coding is when their brain is going to give them great ideas for the next big app. so that extra 2 dollars or 3 dollars you’re spending will pay off in the long run in the form of a brilliant new app that wouldn’t have existed otherwise, I think.

Leo: Actually the EC, the European Union has compelled Google to stop listing apps with in app purchases as free in the play store. And I think they advised Apple too. Apple is going to have to do the same.

Rene: But what’s the alternative Leo? We’ve been thinking about this, if it’s like Overcast, Overcast is free with one purchase. But Candy Crush is a very different non- free game.

Leo: Well, just don’t put it in that free category, you know. I mean, that’s misleading because they really aren’t playable free, many of these. Now it is unfair, because Candy Crush, you really need to buy something but maybe this you don’t. I don’t know.

Alex: Plants vs. Zombies, I really felt like the new one, I just lost interest. There were too many things that I had to purchase. On the other hand, Field Runners, I could completely play without buying anything. But I probably spend more money on Field Runners, because I buy the little extra points so that I can buy infectious poison.

Rene: And I’m not sure what you would label here. Would you label it as free with in app- I mean is Fi app something that a normal person-

Alex: But I paid for Field Runners. It’s not like I-

Leo: You called it Frenium?

Rene: There’s Frenium and Paymium.

Leo: What’s Paymium?

Rene: There’s a price up front and in app purchase.

Leo: Oh, I hate that.

Andy: Last week a candidate for my pick of the week was the electronic guards NLB 2014 app. they created a home run derby app. that was just all you’re doing is the pitcher is throwing tomatoes right at you. And all you have to do is swing and hit dingers. Fun, fun. A fun concept. But it was just every 10 seconds there was some sort of herring for “you know, if you bought this vegetable bat you could bring it around faster, how about a cap with a logo of your favorite- “I just want to hit home runs! I want to feed a dollar into the machine and then it throws 20 things at me. And it’s terrible.

Leo: Well, ladies and gentlemen, that concludes this rant portion of the program. We are done, done, done. Andy Ihnatko from the Chicago Sun Times. It’s always a pleasure, thank you for being here my friend.

Andy: Always a slice. Thanks for having a wonderful-

Leo: Catch Ihnatko’s Almanac on fivebyfive.tv and he’s also doing the reading the old columns things.

Andy: I’m getting caught back up. I’m way behind but I’m trying. It’s so hard to- I don’t know how you do it where you schedule your entire day to be sitting in front of a microphone and talking. All I have to do is find 45 minutes to do every single week. Read what I’ve wrote last week. And it’s like, if I schedule for Wednesday, something tells me, why don’t I try to do it Tuesday, I don’t do it Tuesday, I plan to do it Thursday, oh goodness.

Leo: Rene Ritchie, Imore.com the mobile nations. His debug podcast, many other- anything you want to plug? All sorts of stuff going on over there, I know.

Rene: The latest debug, if anyone is interested in Swift, we had a Swift round table with Don Melton who did Webkid and Safari, Bret Simmons who did Net News Wire and Vesper, and Natalia Berdis who did Kodu Kitchen. But I don’t know very much about programming and I understood a lot of it and I was really impressed with it. So if anyone is interested in Swift check it out.

Leo: Very good. Alex, nice seeing you. Safe travels.

Alex: Thank you.

Leo: Don’t know when we’ll see you again, but that’s part of the fun. I just know when I come in and I see another seat on the table I go “oh good, Alex is back, he survived.” We do MacBreak Weekly Tuesdays 11am Pacific, 2pm Eastern time. 1800 UTC. We would love it if you would make this part of your Tuesday. But if you can’t, don’t worry. We have on demand audio and video available so you can listen anytime anywhere. Use your podcast app or whatever, what was the name of Marco’s app? Overcast?

Rene: Oh, and in Overcast he has a list of all the alternative podcast apps if you don’t like his. Which is a very classy move.

Leo: Wow, that’s very classy. Sounds like Overcast is the one though. I’m going to try that.

Andy: There’s such a personal approach to podcast apps. And I’m glad that there are 5 or 6 really good ones because if you think that Downcast is terrible, it’s not because it’s terrible, it’s because its working in a way that’s not in harmony with what you like, a and maybe you’ll like Overcast better.

Leo: Right, there are choices. We also encourage people to try Stitcher. And commercial apps like that as well. There are lots of great ways to listen. Or get us on iTunes. Download us, synch up your iPod, plug it into your cassette deck on your car and listen.

Rene: Your 8 track adapter.

Leo: Your 8 track adapter. I don’t care how you listen. We’ve got audio and video for you at twit.tv/mbw and all of the above podcast apps. Thanks for being here. Now you get back to work because- oh, by the way, stay tuned. Steve Gibson will talk about iOS security. Next. But if you can’t join us for that, back to work because break time is over!