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MacBreak Weekly 405
Leo Laporte: It’s time for MacBreak Weekly, wow, hoo ha we’ve just got off a very high Keynote at WWDC. A lot of new stuff from Apple, fortunately we’ve got the kings of Apple analysts here in studio with us, Andy Ihnatko of the Chicago Sun Times, Rene Ritchie from iMore, and Alex Lindsay from the Pixel Corps. We’re going to talk about everything Apple announced today next on MacBreak Weekly.
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Leo: This is MacBreak Weekly, Episode Four Hundred Five recorded June 2nd 2014
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It’s time for MacBreak Weekly, a very special MacBreak Edition a day early because Apple started WWDC on a Monday and look at this, it’s brought in all the folks. Andy Ihnatko is here, it’s great to see you Andy.
Andy: Great to be breathing that beautiful Petaluma air.
Leo: (Laughing) Ahhhh. He rolled up in a stretched limousine today ladies and gentlemen.
Alex Lindsay: Innn… style.
Andy: I guess well….We said,’Are you here to pick us up from WWDC?’ He said,’Yes.’ And then ten minutes into the trip it was clear that he was actually waiting for Dres. (presenters laughing) But he was already booked for three people anyways.
Rene Ritchie:.. .….(inaudible) good for Dr Dres.
Leo: That’s Rene Ritchie from imore also in the studio. Nice to have you.
Rene: Leo they had a Ferrari and he had tiny little smart car in Mosconi but the Limo was in between. (Laughing)
Leo: I like a stretch, you look good getting out of it. You really did. Actually we thought that there would be more people that’s what we said. But, that’s all right, we’re definitely here. (murmurs of agreement in studio)
And Alex Lindsay who was here earlier this morning is doing a long day. He has got his question engine.
Alex: I didn’t get here till eight am and I got this question (cross talk). I think that this is one the most active question engines I think that we’ve ever had.
Alex: We’ve got over two hundred and fifty people and two hundred questions already.
Leo: What is the URL if people want to ask?
Alex: It is, it is bit(dot)ly(slash)mbw(dash)405 because someone keeps on stealing our URL. (Laughter in the studio)
Leo: MBW(dash)405 at bitly. And Andy they’re saying that you’re Skype is particularly clear today so that’s nice.
Andy: It’s going to be so weird not to have Skype to blame for my mis-judgements. (Leo Laughing loud)
Leo: I love the media badge, these two, actually you took yours of Rene it’s all right, you can wear it, show off a little bit. Show that you got invited to the WWDC.
Alex: Where was my invite?
Leo: Mosconi West this morning couple thousand people, umm Tim Cook took the stage sharp at ten a.m. got off by noon. They had a heck of a lot to say. None of it though will tip out hand, none of it having to do with hardware.
Leo: No hardware. Zero.
Alex: No Phil Schiler.
Leo: No hardware, zero. No Phil Schiler, which I thought, was a little odd.
Rene: He’s hardware.
Leo: Okay, that’s why. But this is….Harry McCracken had a good article on Technologizer saying,’ hey don’t get, don’t get all hot and bothered about hardware because this is a developers show.’ You shouldn’t expect more than that.
Andy: Yes, I mean the other things we didn’t see, didn’t see hey and here is the exotic world city we’re building a wonderful new Apple store we would like to show that to you now.
Leo: But we would be pleased to see that.
Andy: But, none of that. No boasting about financial, there’s absolutely not five inches worth of space inside this place to talk about anything but talking about developing, stuff, developing stuff, new features, new features new ideas, new ideas, news ideas always got new ideas.
Leo: That’s not always been the case because Apple has had new hard ware at the WWDC and this was four thousand new APIs, a host of new functionalities, there was a lot to say.
Rene: New programming language.
Leo: New programming language.
Andy: When a new feature set for Siri gets one slide that they don’t fully explain that’s how much content they had to put into it this thing. (Cross talk) It was one of the biggest WWDC you know that they’ve ever done.
Alex: Honestly I was going to say, I think that it was the densest keynotes that I can remember.
Andy: That was so much great stuff. We will talk about this later on, but there were a lot of things that I feel that I thought were core Apple philosophies about here is about how we define iOS, here is what we’re willing to let people do, what we’re not willing to let people do, what we think developers do, what we think they shouldn’t do. A lot of that stuff got rolled back today. It’s exciting.
Leo: So, so at the beginning Tim Cook divided it into three distinct sections. There was OS ten, there was iOS and then kind of an odd thing that said DEV. We’ll get to all three one after the other, but let’s start with OS ten ten (point) ten, those pictures of Al Capitane confirmed. It’s not called OS half-dome.
Rene: OS ten weed.
Leo: Or weed!
Alex: Oh you know I thought, I thought…. I got it OS ten weed it’s smoking. (laughter in studio)
Leo: Well that tip out of the hat for Dres, straight out of the content font (unclear) but they decided to call it Yosemite. Which is a great name actually. That makes a lot of sense. Ten ten will be free they announced, it’s available this fall. Developers got seed copies. So let’s talk about what’s new in ten. It is a much bigger change than Mavericks was?
Andy: Yes I’d say so. At least out first worry got set aside because we all heard about okay they’re going to make the interface a lot more iOS like, they’re going to make this part of the new mandate of where every body’s going to develop really the exact same thing. I thought that it was very, very subtle what they did. They added translucency to not to content areas but to tool areas Windows areas that actually integrates the screen a lot better than I think that works on iOS, because in iOS you’re already, you’re always in one app anyway. It’s when you have multiple apps open in the same place that you really want to feel as though you are using the same thing. New system font which is sort like when you’re boyfriend or girlfriend, husband or wife changes their hairstyle after ten years, it’s still the same person just a little bit of twist to it.
Leo: I like it.
Rene: It’s the shaven haircut.
Leo: I can’t describe it. It’s kind of…. It’s a San Serif again, but it’s thinner it looks like kind of….
Andy: It’s a little rounder.
Rene: Isn’t it an Apple song? I couldn’t tell.
Andy: I don’t know I’m not a type font expert though I’m sure that there are people that blog in pages about the advantages of these things. It was an interesting challenge though because at least when they changed the system font though for iOS, at least they now that all of these things are going on retina devices where as they know that they’ve to deal with people with people that still probably using like old VGA monitors CRTs you know.
Leo: I think it’s very clean.
Andy: Yes. Its’ a very, very pretty monitor I didn’t notice I was not distracted at all.
Leo: I’ll try and get a close up now at least all these people will be able see and view the app.
Rene: It’s all of the four concepts, it’s the deference and depth, the clarity and the iOS introduced last year, but it doesn’t always hold authentic for the Mac.
Leo: What I’m thrilled about is they did not emphasis full screen apps. They didn’t even show any full screen apps. Clearly they understand that desktop computing is still Windows.
Rene: It’s still drop shadows, Leo.
Leo: Yes. They’ve got drop shadows in the Windows, wow.
Alex: In many ways though I think the drop shadows is an important communicator tool for what’s in front, and what’s behind, and I think without those it would be more difficult.
Leo: I’m pleased I didn’t want it to be iOS defined. It is flatter though for instance the counter app that looks like iOS seven. I think it’s beautiful. I think they did say it will pick up, I don’t know any translucency? I didn’t really see in the stream the background. I didn’t see…..
Rene: The Tool Bars are translucent so they’ll show through your wallpaper that gives it that hint of color you get from iOS you get. Like Andy said the content area doesn’t change the dock does.
Leo: Yes. The, dock will now pick up the changes obviously.
Andy: It’s another communication, here is another communication that as is should be and actually I do think that it’s a lot more effectively used in Mac OS than Mac OS than it’s in OS.
Leo: The big difference though of course is under the hood, is not so much how it looks although there’s a great new look but it’s, actually I like this font.
Rene: It’s a black view. You get the black view
Leo & Rene (in unison) It’s a dark view.
Leo: It’s good for the tips of the heads of photographers who don’t like the bright lighting. Light Room for instance has, is dark.
Alex: Actually, you don’t want to see the lighting all the way through. I want to see that black all the way through you know with me you have all the interface…..
Rene: You can blue or you can have graphite….(laughs)
Leo: All right.
Andy: It’s not even that simple in letting people have that choice of the over the overall look. It’s, just the, the Apple typical theory was we’re designing this because we know how to design things and you’re not going to ruin on what we did. The fact is that we’re going to give you an option means that either they’re bringing that out for photographers and videographers or they do really appreciate that it doesn’t hurt us to let people have one option…….
Rene: I heard several times that Craig Federighi used Geek Year and his predecessors, and I think that we getting to enjoy a little bit of the icons.(cross talk)
Alex: (Presenters viewing) Yes, I like both the vanilla and the chocolate.
Leo: You are definitely starting to see the post Steve team assert it self. It’s not 180 degrees and it’s not about the taste, but they’re expressing themselves.
Alex: It’s about, their personalities.
Leo: They’re expressing themselves slightly differently. And I think it’s more modern frankly. (Cross Talk)
Rene: Slightly differently.
Andy: I don’t know it’s hard to guess where things are coming from inside Apple. I do think that past couple of years there’s a lot more cohesiveness among, in the Apple team where people are able to talk to each other a lot more effectively without realizing that no, we can’t climb over this wall, we’re not…(interrupted by Leo)
Leo: Some of those barriers have been broken down now. Joni Ives is in charge of all the looks, and feel across the board and things like that.
Rene: Development teams talk to each other like Andy said. And Andy and I were talking on way down here about what a performance by Craig Federighi.
Leo: He did a marathon wasn’t it He was an Iron Man. (crosstalk)
Rene: He was funny, he was gay, he was quick witted.
Andy: How, how long did they rehearse, they did a little behind the scenes piece of comedy, where in one of these chat demos he’s back stage where he was having a bad hair day and some-one is standing by to freaked out his hair and, (interrupted by Leo)
Leo: And then they had it chain sawed.
Andy: Then put his hair back in its place ready for party time.
Leo: They had it taped ahead of time.
Andy: It could have been taped ahead of time. Could you imagine someone in the Apple team from eight years ago,’ I’m going to look like an idiot’, I’m going look like someone with really silly hair. It’s like Jobs saying I’ll do it a duck face selfie (Cross Talk)
Leo: Never would happened.
Alex: In general there was lot more humor all the way across the board, whether it’s Tim Cook taking digs at Windows or Android or other things.
Andy: It’s not so much joke humor but good humor.(Cross Talk)
Leo: It was in a fairly good mood, it was cheerful, and it was not heavy handed, it wasn’t (Heavy Voice) like, ‘Let me tell a joke.’
Rene: Bill Embury he started, ‘This is the retina but it could be a photocopier,’(Rene changed accents)
He could get that across, like his personality, he could sell that with that kind of humor. At least Craig could do that same kind of thing, Scott never had that kind…..(unfinished sentence
Leo: No nor Phil. I think Tim did a really good job, Tim Cook did a really good job but handing over to Craig Federighi was a smart, smart move. And some of the bit parts were good to we’ll get to those in a bit, but let’s talk a little bit about OS ten ten point ten. Ummm…To me the biggest feature is the new spotlight the new integration of the OS. In a way they’ve Sherlocked Quick Silver and Alfred…
Rene: And Napkin too right? (cross talk)
Leo: Napkin too, Napkin is the annotation program.
Leo: So with a single key stroke you launch spotlight not on the upper right hand corner but in the middle of the screen just like Quick Silver you can type your search but it’s much more interactive than all these tools…..(showing search box on screen)
Rene: Bing’s is because they’ve got the license there.
Leo: Did they talk about that now that’s interesting? For Instance you do a Google style search in this spotlight you’ll get a Wikipedia entry or Movie Title but not from Google. So is it….(incomplete sentence)
Rene: You know what they did two things that are really interesting here. Sort of they started with Siri, dis-inter-mediating Google to get them out of the chain, and Google survives on data they want all that data from iOS devices. When they go to Siri first all they see is Apple IP hits and now with this doing that search from Apple you’re not hitting Google first and a lot of the results they mentioned on stage were Bing results!
Leo: Yes. So they’re aggregating not just from any Wikipedia or Bing or Google, maybe all of the above but their point is that you don’t appear to them as yours Apple does.
Rene: It’s usually value able data they’re not being given access to.
Alex: And I do think that when talked about this in the actual event I think that Apple, the long-term is that Apple’s built its own search functions I think that it’s not going to leave something so, so integral to what they’re doing now, I don’t it’s going to happen tomorrow, but I think in a year or two we’re going to see Apple do is own thing. Because it’s like the Maps, because it’s like a huge part of what everyone else does and it’s not part of their eco-system and I just don’t see them leaving that out.
Andy: It’s just that Maps, search is so hard to crack, even Bing with their resources with Microsoft and how much they’ve bought into that system almost how much they’ve created since they bought from the people they bought, that’s such that is the one thing where if people do not get good results on page one that’s the last time they use it. I’m interested to seeing what other features we’re going to talk about. So if Google says Oh, so Safari is now extension-able by third parties, we can we’ll extend your non-chrome browser so that it works exactly like Google.
Rene: And get the heck out of it!
Andy: Thank you Apple what a great idea.
Leo: I think that Apple is doing a couple of interesting things. They’re making their eco system higher premium, its really much more value able. But then in some ways they are opening it too, which I think is interesting on the one hand and the other hand.
Andy: We’ll talk about it the moment we get to iOS.
Leo: But that’s really where you see it.
Andy: Continuity is a feature that I absolutely love.
Leo: This is an OS ten and an iOS feature. Go ahead tell us what happens.
Andy: The basic idea is that now your iPad can be aware that you have a Mac and that you have an iPhone they’re both in the same house together.
Leo: Is it using Bonjour iBeacon do we now?
Rene: I doubt that they have operated iDev yet. At least they did it on stage.
Andy: They did it on stage. (Cross talk going on)
Leo: Somehow you have to be on the same network I gathered.
Rene: No. They didn’t say that. They said it had to be in close proximity.
Leo: They didn’t say that (cross-talk with Andy)
Andy: Andy: It wouldn’t make sense if it works on proximity the whole idea is that….
Leo: It sets the data.
Andy: If its, if its….the whole idea is that if, the whole is that I’m here and I’m working on Pages something that I needed to do and I say okay I really got to leave the house right now because I’m going to miss my train. I grab my iPad and my iPad is aware that I was using Pages I was on this document my entering point was right here so my activated Pages, excuse me I didn’t have to activate it as it appears on my iPad and see that these on the interface specifically and there is a little dingus that appears on the iPad that says if you just swipe up from here we will make this look exactly like that.
Leo: That’s neat.
Andy: You’ll simply be able to get to the cabin and start working.
Leo: That makes sense if you’re using iWork’s that’s one of the reasons they unified the iWork platform.
Rene: Well they said that it was iCloud DEV, nicely for Apple, because a lot of their stuff depends on iCloud, in order to get started to get the Mac up you need the Mac App which is little bunch of things that ties you to Apple when you use it. My guess would be that it’s Bluetooth LE, and once it detects the connection the Wi-Fi interacts. Not the name brand Wi-Fi direct, but the direct adhoc Wi-Fi connection.
Leo: That would make sense, so you get the data transfer of course but the Bluetooth LE or iBeacon in fact.
Rene: But it’s usually secure thing, which is a nice thing too.
Andy: Specifically you iPhone rings but it’s your bedroom up stairs but you’re down stairs charging your iPad, the phone call can go through your iPad and you get a notification and you can actually answer it and talk through the iPad.
Leo: You can talk through the iPad?
Andy: You can talk through the iPad, you can talk to iMessage, they talked to Dres.
Leo: That was an iOS device.
Andy: Talk to them on that device. To me that indicates that they might want to be using transference that’s a little further than Bluetooth LE. I’m sure there is secret soft wares (interrupted by Alex)
Alex: Unless they’re using Bluetooth LE to decide where you are and then using other protocols to move in.
Rene: They did mention plugged in fi you’re further away and you Wi-Fi goes on all the time when you’re plugged in. Like it does when (interrupted by Leo)
Leo: That’s zero configuration. The user doesn’t have to say that’s my iPad, that’s my iPhone, it’s easier in the same space to be operable.
Andy: You certainly don’t want to be like in an office and….
Leo: Yes what about being in an office?
Andy: If you want to be in an office building to say well, thank-you for interrupting my meeting to tell me that I have a phone call because I don’t really care that I have a phone call on my computer.
Leo: You would have to share on an iCloud.
Rene: But that’s not Apple ID based I think that iCloud is Apple ID based like iMessage only goes to your devices.
Leo: But what if I want to see Sara Lanes iPage?
Rene: Unless it’s part of family sharing.
Leo: Right. (Presenters laughing loudly in studio)
Andy: You want to take the relationship to that level, I am willing to share my family plan.
Leo: You do now that we can’t have more than six people in our family anymore? Okay, sorry about that the family tree is important.
Andy: Another notch in the Chinese market, it’s very, very important.
Leo: It’s a nice feature especially for people who have, like I did you know we had one Apple ID all of us. Everybody in the family used it. I had retina, rap music, French Bistro songs and all of that….(Cross Talk)
Rene: You’re a Genius collector.
Leo: Yes that’s great because both Henry and Abbey used it. That doesn’t have to happen anymore they can have their own accounts and we can share data.
Andy: So long it’s all tied to the exact same credit card. It’s considered okay.
Leo: So it’s a different accounts, but the same credit card.
Andy: Yes, they will need separate IDs as I mentioned as long as it’s all connected to the same credit card because that’s why some of these features actually work. It’s a really great feature where you can have, you can allow your kids to make purchase off the account but you can set it up so that when they try to make a purchase you get an alert saying Hi You’re son wants to buy this, is that okay? If it works for the algorithm…
Leo: Can I tell you how huge this is because every month I’ll get thirty iTunes bills for, for in app purchases for Michael for donuts not for me, and mom will go Michael did you buy a lot of stuff today? He goes mmmm and now it says and you can push a button that says not now you can’t. It’s huge.
Andy: Let’s see when IOS ships in the fall let’s take a look at the January Keynote event where the revenue curve goes after when people can no longer buy more donuts.
Leo: Remember Apple did get class action law-suit over this app purchase thing. They did lose they did have to give everybody some money.
Andy: They’ll buy their way out of anything, even with a kink in it.(Laughter in the Studio)
Alex: Still one of the things that I saw over and over and over again throughout the Key Note is that Apple is truly playing their strong cards. You know they’re obviously they’re pulling a bunch of other things but they’re really playing this we own an ecosystem and we’re the only ones that have a complete eco system so we’re going to keep on, we’re going to tie all of our, we’re going to tie all of these things together and show you how we are going to tie them all together.
Leo: You know there was a slap to Google Drive and Drop Box because iCloud Drive if it works and that is a big if Apple does not have a lot of success in this sphere. But, if it works, it’s less expensive than Drop Box almost the same price as Google Drive. It allows you to attach six gigabytes of attachments in your emails without actually attaching it. It allows you to store any kind of file on there, can have access to it on any device.
Rene: ….and for IOS.
Leo: And, for developers they’ve basically done Google’s app engine or Amazon’s EC three, so app developers can use for free the basic services of iCloud. So this is a whole new iCloud, this must be the North Caroline data center online?
Rene: It’s possible. There could be several.
Andy: It’s, although that was the most exciting parts of the Key Note. The Key Note was full of exciting things for me it was a big problem that I always have with iPad it is one of the reasons why I kind of forsook iCloud a year ago and went exclusively to Drop Box is the fact that I’m putting this document into iCloud jail and that’s going to cause problems for me. (Hesitation)
Leo: This is the hard sell to developers, because, developers have effectively been screwed by this all along, this is one thing they were supposed to work years ago, never worked with documents as we saw.
Rene: We saw this on Vesper on Sync we saw developers rolling their own solutions.
Andy: You remember what it was like when you were talking to developers and every one of them was saying we have worked one whole year (Cross talk Cont. on)
Leo: We have tried, we have literally tried…(
Andy: to try to work this and we’re giving up knowing its….
Leo: So, are they once burned twice shy. What is the feeling in this room?
Rene: There is stuff you can do in the Cloud and it’s not just Sync.
Leo: I know Sync was a failure so I’m saying are developers going to buy this?
Andy: It’s not a question of developers buying this. They will buy into it if the users buy into it.
Andy: And the fact that they’re now giving away so much iPhotos storage and video storage essentially for free. If you want to expand you have to do it through a terabyte and there are terms for demanding that storage are really fragmented. So if I wanted to disguise my Word docs as dotjpegs. If it turns out that users start to rely on iCloud for that sort of stuff or to buy that storage they’re going to ask for that they are going to stop switching to Drop Box or to Microsoft’s Cloud system.
Alex: I think that Apple they were limited before I think that this terabyte while a terabyte seems like a lot, when you start shooting videos…..(interrupted by Leo)
Leo: But it frees them from Flickrr?
Alex: I’m just saying, I don’t understand why Apple doesn’t say okay and then if you want to buy five terabytes ten terabytes this is how much it costs. The user as a power user I’m fine with saying because my app my library is in terabytes. You know….(cross talk)
Andy: You know I’m not sure people who are going to be using this iCloud service are shooting, are really into the shooting.
Leo: If they are not going to let you be pro then use some other service.
Alex: I know, but again this service but what I don’t understand is what they don’t know. (Cross talk)
Andy: I mean I love… I think that it’s great, you see that camera there I love photography but most of the people I talk to they use not only their iPhone as a camera but also as their storage device, as their presentation device and so this is the mindset that they are in and so it works just great for them.
Alex: But I think the issue is that it creates this thing they get excited about it. What people do is they get excited about it, they’ll start uploading everything to it, they’ll want it all there, they’ll want their home movies they’ll want everything up there. Then they’ll hit that ceiling and now they’re trapped!
Rene: Because then they will wait for an announcement next year. We see how you’re using it and we think that we’re going into a refresh mode.
Alex: It’s going to be really frustrating for people in between…(heated discussion)
Leo: Come on Alex, they’re waiting to see if the adoption what the adoption curve if they can support everybody and if they have done enough storage.
Andy: I saw data on the, even the data on the largest the typical HD film that people are shooting on their devices and it makes me think that they would take a long, long, long time to hit a terabyte. You’re talking about is two minute clips if they left the phone they shot for six minutes and they don’t tend to edit these together till the longer story really is hey look at little Trail Faze he is doing his little trick now and then they hold it ten seconds too long and then that’s really the 68 seconds that they actually got.
Rene: It’s mitigated now because you call all have separate accounts because all messages and photos will show up on the same stream and still share them on the same screen so they’ll all show up on the same screen so you don’t have shared accounts anymore.
Leo: Let us finish Continuity. Continuity is the idea is that everything in the Apple eco system in your household talks to one another. You mentioned phone calls a lot of Air Drop a lot of excitement over Instant Hotspot. I was surprised people went WOOOW it’s great.
Andy: It’s such a natural thing. It’s like you’ve got it in one of these devices and now you want to connect your Wi-Fi only iPad to it. It’s instant. Right now the system is that the iPad is treated like it’s a Kindle, like it’s an Android device it doesn’t the Mac doesn’t do anything special to make it easier. Right now these two are again they are aware of their proximity so now all you ‘ve got to do is go into the Wi-Fi drop down and they’ll see oh here is your iPad do you want to share your Wi-Fi connection to this guy.
Alex: Does this bypass ATT’s requirements on your phone to make so if you’re one of the old…….(unfinished sentence)
Leo: No of course not.
Rene: Yes, but that’s only the carrier profile for the phone.
Leo: Yes that doesn’t go away.
Alex: No what I’m saying is does this….
Rene: They’ll tell you ‘No’ faster if you don’t have a plan. (Laughing)
Alex: It doesn’t.
Leo: I doubt very much they would bypass your plan.
Rene: One of the things that I wanted to ask you about is I know it’s splitting hairs, but every time they mention iTunes the search will show you your iTunes result it will show you existing results in iTunes. They kept saying Stream and iTunes now doesn’t do that under license. It does that as a progressive download because they’re not allowed to stream. I don’t know, I could bypass…..(unfinished sentence )
Leo: That’s why they bought Beats. They have streaming.
Rene: But that’s to stream movies.
Leo: Oh it’s movies?
Leo: So now maybe Jimmy Iovine will have to ….
Rene: That’s even worse now because you’re forced to keep them on your device. Right now when I watch a movie it takes four gigs on my device.
Leo: With clearly an issue you know that if, if you have more than a thousand photos you’re going Sync it between all your devices. I can’t put that on my iPhone so they had to respond to that. Did they say that it would stream any kind of content or just…..(unfinished sentence)
Andy: They mentioned photos, they mentioned videos I forget the other details.
Leo: Or videos, there’ll be more definitely more details on this. How about iMessages, because that’s kind of a pain point let’s put it that way. The new messages will now allow you to receive iMessage and SMS messages on your Mac….
Rene:(interrupts) You can have conversations you can record.
Leo: You can record, yes well one of the.. (cross talk)
Rene: They’ve solved the Android problem.
Leo: To me that causes toxic health problems too?
Rene: You know that people were complaining they couldn’t get access…
Leo: (interrupts) Did they solve the Android problem?
Rene: I want to see that now, how you can get the SMS instead of the iMessages ?
Leo: There’s got to be one engineer working on that in the closet right for now?
Rene: Did they show the audio clips?
Leo: By the way the founder of the what’s app Yuan Kung said,(Leo in a heavy voice),’They stole it of me,’ You’ve got your 16 million so just relax but this is what’s app functionality.
Rene: There was BBM before What’s App he knows that very well because he basically built BBM cross platform.
Leo: But did they do audio?
Rene: Yes audio, BBM, groups that’s their bread and butter.
Leo: Right, all that stuff.
Andy: The ability to silence certain groups, certain people, find things not in your master line not in all of your text messages. I want to talk about this conversation that I had with this one person and grab his photo out of this. Also…
Leo: We’re talking about Apple’s announcements today at WWDC, and we’re focusing first on Yosemite iOS ten, ten point ten, you said, ‘also…’ (Talking to Andy)
Andy: Also another cool little tit-bit which I don’t think we’ve seen, someone correct me on operation of an iPhone awareness of the position of the phone is doing. Is there, has the ability to say am I being held it up to the face light proximity sensor.
Leo: (Jokes) I love that if you held it to your face and then play the audio?
Andy: But in an audio message you don’t have to click and then go into this. So simply pick it up, it’ll go like that okay, I’ll play this to the handset right now.
Leo: Siri is something similar.
Rene: Siri…(lost in cross talk)
Andy: Similarly if you want to record a voice message on iPhone yourself you lift it up and you record it and then you put it down it says okay he’s done this and print then hit the send button.
Leo: I found that a hit and miss with Siri. I don’t know how much better it will work with this.
Rene: Contextual awareness that’s Apple’s next big move to make all these sensors understand all these things. (Cross Talk)
Andy:…..the processor hasn’t been used as much we thought it had been.
Leo: This is that processor that the iPhone that looks and sees what is going on.
Alex: Just like I was going to say, just use-Go To Meeting put it up to your face and talk into it in your meeting and watch what Siri does. Every time you put it up the thing is that while it works sometimes you have to turn it off and mine is off all the time.
Leo: Mail has been hhhh enhanced to exclude Skitch capabilities. So thank-you Skitch we won’t be needing you anymore. You can annotate documents and they’ll loop which was fascinating fill out forms in the email messages. I presume all of this stuff is Mac specific, you know…..
Rene: Yes this is, they showed the Mac and they showed the iPad. I don’t think they showed iPhone’s mail.
Leo: Yes. Safari’s been completely updated. By the way private browsing in Safari according to Ben uses dot, dot go instead of Google. (Presenters laughing)
Rene: It’s gone more private Leo.
Leo: That’s by the way. The selling point that Apple has, if , if, reminds me of last night’s Silicone Valley season ender where you know if you can provide all of these services and do it in a way that is private, you’ve got Google in one bit.
Rene: That’s all you need. A lot of the shows are private. Security first and then privacy first, we’re giving you these features, and we’re keeping it secure.
Andy: Yes like with the new keyboard features that they made a very big point of not, because I thought we were going to talk about iOS but we will learn this and how you type predict matter all of that stuff is kept on the device and it is never shared.
Leo: Right. We’re going to get to iOS 8 in just a second just finish up on ten, anything else?
Rene: Yes, I saw a giant smiley face on Don Melton’s face when Safari was announced.
Leo: He’s the whep kid?
Rene: He’s created is all, he’s made and handled it all the kid did well with it.
Andy: That’s interesting too when they announced the spotlight search results are also integrated into the address bar when you do a search. It’s not just the Google search but also find new documents and will also find new counters.
Leo: This is actually something Microsoft put into Windows Eight and they were controversial when they did it. There’s Bing everywhere but I think people got used to and in fact liked it. Once you’re used to it the idea that Hey I want the search to go everywhere.
Andy: Well, also I think part of it is if I’m not reading too much into it I really think it’s partly to try to train Mac Users to your first Go To solutions are in blue Spotlight and I’m sure that Spotlight will give me the document that I want, give me the person I want on the calendar. I realize it now, when you search for like a keynote it will yes we will find you the app, find you files that have that name but also say oh maybe he wants to look at the recent documents that he’s created with keynote. So in addition to the results I’ll give him a picture of the dock with stuff that he’s worked with. Certainly, they’re trying to make Spotlight more into the center of the user interface.
Leo: Now of course some body in the chat room inevitably pointing out none of this is new, various bits and pieces have been on other operating systems creating some of the new sense capability putting in…..
Rene: (Interrupts) No ATT 12
Leo: No ATT 12 Blackberry BBM invented. It’s not that there is anything so unique and innovative, it’s the eco system that makes this unique. The fact that this is Apple can work across the entire Apple eco system.
Rene: They’re probably going to take the packaging.
Leo: And in some ways for instance though you know their notifications work, they know a lot of that. For instance now they have the today view that they have on IOS….
Rene: Widgets are on IOS.
Leo: Widgets, that’s a huge deal because that means third parties can put widgets in their…..
Rene: And it’s not on the desk-top. Desk-top destination is something that you can pull down on when you want it. Again it’s we’re going to push this interface concept where the stuff finds you.
Leo: It seems better, frankly I never used the widgets on the dashboard. I presume the dashboard had them.
Rene: The Vista had the side bar.
Leo: You’re right, right Actually, I use the side bar but nobody else.
Andy: Isn’t computing in general moving away from big operating systems and big functions and to the idea that,’ I want to enable you to dip into this to get the one piece of information or the one function you want right now without having to launch a tip calculator or having to launch a big search engine to get something. So I will take that whatever little control, whatever little data URL will give you an answer and make you just interact with that.
Alex: One of things is that so many electronic devices, between our little fitness watches and our phones and, everything else soon to be our refrigerators, dryers and, washers that the issue is that it’s going to become more and more of a problem is this idea that it’s going to be easy to use all of this and I’m not going to spend half of my day trying to figure out how they all integrate together. I think Apple has taken huge steps in this idea that we’re just going to make it easy for you to do many of these things, you know tie all these things in a way that only they can do. I think that’s what they’re continuing to extend.
Leo: But remember if the market isn’t going well Android had that Nokia had that, the market could be saying make my life better, life easier.
Rene: iWorks that works
Leo: Can you do that, if you can do this then it’s a very compelling argument.
Andy: Apple doesn’t do Bar-Bed features. I am talking about where I’ve got a twenty dollar Bar-Bet that I can do a notification that has an active thing and say hey great (snapping his fingers) here’s twenty bucks and you bounce some bills. It’s not very useful but you want your twenty dollars Bar-Bet.//// We’ve got to have someone willing to say that we have to integrate the entire thing so that your first Go To thought will be I won’t even launch an app for this, I’ll go to Spotlight for this right across the board.
Leo: We’ll have to re-learn all the habits and that’s part of the problem with stuff like this, if you don’t want to re-learn this then Mission Control or Dashboard will fail, not because they work great but because it was a different thing.
Andy: Yes, but we’re willing to do that so long as it gives us… , it’s more efficient and natural. It’s like when Spotlight started….had the ability to do Maths, I didn’t learn how to do things, I launched a calculator app and click on the individual buttons and see…..it is not learning, this is the natural way to do things…..
Leo: Use smarter apps.
Rene: For somebody who just used Safari they will never open notifications, they will never be bothered by a widget. All of that will be completely disabled.
Leo: And that’s the way to do that.
Andy: If you don’t look for it, it’s not there. If you look for it you’ll find it really easily.
Leo: It is a challenge, Microsoft had that Windows 8 that there is hidden stuff, there is discoverable stuff which no body discovered. And Apple had that problem in Dash Board which was I think fundamentally undiscovered.
Andy: I wish, I wish I had the full back ground story on Dash Board because that’s the Christmas present that the kids inside of Apple so eager to get, and they we’re so happy to play with it on Christmas Day but by the 27th they forgot it existed completely. I can’t think of another feature where they just pull the AC power cord, they didn’t take the body out of the sitting room, they just like Homer’s mother face just got smaller and smaller. (Cross Talk)
Rene: You need something like GAGA for the widgets after Confabulator.
Leo: Confabulator was the thing, and I remember talking to the creator of Confabulator who was one of the early Sherlockies. A lot of companies got Sherlocked today, we’re going to talk more about it. One good piece of news is that there is going to be a Beta program. Did they say whether this is the public Beta they do with the 10.9.3. So you can go right now to Apple’s team seeds.
Rene: Tim Cook is on it so he wants all the people to know that he is the Beta program.
Andy: Is he, don’t expect him to reply to all your emails. You’ll probably have to restart all your emails.
Leo: Is he NDA? So you’re suggesting people not do this.
Andy: I never ever recommend Betas for anybody who doesn’t need to test new software.
Alex: It’s you second computer, it’s something else, it’s like your second computer(cross-talk)
Andy, Rene Alex Leo: Ahhh It’s a your hard drive.
Rene: But they’re public Betas and they seem to be gone.
Andy: But that’s, that’s……
Leo: It’s a very good way to do it.
Andy: Microsoft, well Microsoft’s plan has always been they’ll show you…we know that there’s going to be a jarring change of use if you want to get used to it. And one of the difference between IOS and Windows 8….between the first developer preview and the actual shipping product, I don’t think that Apple’s that kind of company that will say, ‘Gee, every body seems to want less translucency, so let’s back of that.’ I think they now what they want to do and this is more about bug testing and getting crash reports than anything else.
Rene: The only thing is that they need to make the font bigger, if they need to. (presenters laughing)
Andy: It’s fun I’m going to put IOS 8 quickly on my devices as thoroughly as I can. But I would not use it on anything that I need to work.
Leo: Don’t delay or the first million that apply, or applicants. I just signed up and says, ‘Thanks for signing up for the OS ten Beta program, we will email you when Yosemite Beta is available for download.’ Andy says don’t do it.
Rene: If you are a registered developer you can just pay your money and do it right now.
Leo: And I actually am, do it right now but you know what I can download it faster. In fact I downloaded Expo Six right away, I guess we’ll talk about that. And Home and there’s a whole lot more, there is a ton to talk about today. It was amazing WWDC. And I think the consensus of this panel anyway is so very, very interesting.
Rene: There was some talk before the show there was going to be the biggest announcement since IOS 2 but it was hard to tell what they meant and they really meant that.
Andy: The conversations that I’ve been having for three days before it really got my interest up doubled almost every eighteen hours.
Leo: And you’re not disappointed?
Andy: Not at all, I mean, it’s I we will talk about IOS and other things like that later. But so many that I’ve always wanted IOS to do, they’re committing to, so many things
that I thought why doesn’t Apple do this with the Mac, they’re doing it now. And everything that I was really afraid about mostly and we are talking about today the new user interface for Yosemite like wow I shouldn’t have been worried at all because it does, it doesn’t look like a new Mac OS interface, it looks like the next version of the Mac interface which is all I wanted. So I’m a happy, happy person right now. That’s how excited I am.
Leo: Remember Google IOS is coming up in less than a month from now. Oh I imagine that Google will have a response to all of this.
Andy: If they bring out some more of those translucent cards, so it will take the edge of the innovation thing.
Leo: Do you feel like there’s kind of a red target on Larry’s pages back, I mean?
Rene: The thing is, I saw a couple of people mention that IOS has been secured Android has been flexible. And right now IOS is finding ways to stick, stay secure and be flexible. And it’s easier to do that than it’s to try fix security afterwards.
Alex: I think Google’s got other challenges is the fork you know in between, between Amazon doing their own version, but more importantly Samsung doing its own operation system, you know and the fact that you’ve a hard time you know getting the phone companies letting everything upgrade ummm you know I think that these are the challenges that Google has to sort out Apple continues to go out. What I think is great for us is that it stays even. I don’t think that either one has a great advantage but I think those are the challenges that Google really has to figure out now how to address.
Andy: Looking into a twenty minute distraction, I think that it’s not always in Apple’s, Apple’s sort of comparison between what Google needs to do with Android and what Apple has to do with IOS. Android has to serve every phone user out there, and there are people who never in a million years buy an iPhone for economic, social or usage reason, and those are the people that are buying the Android devices. And the fact that if Android is forked between a Kindle Fire and a, a Nexus Seven Tablet, that’s okay because a Kindle Fire, if you are ever aware of any operating system what so ever, that’s a failure with the design, given what the Fire is supposed to do. So, it’s a complicated sort of math’s there.
Leo: Question from Twitter from RW Hewitt, may be this is for you Rene, ‘Will I have to upgrade to Maverick, before I upgrade to Yosemite?’ Do we know?
Rene: It’s, certainly the last time they did a massive amount of upgrade, but I think that you could upgrade from like in Snow Leopard I think in Mavericks. I am imagining that they’ll probably figure that out do that again.
Leo: Yes, and it will be free and in the apps store probably.
Rene: It’s free opportunity as far the last time they announced in the apps store.
Leo: It’s free. And the public Beta, that’s the first time they’ve done that for.
Andy: They seem really, really proud when Tim Cook….the only pie charts that we saw today were (A) How bad Android is from protecting computers from malware, but so here is how…. The percentage of Mac users that are now using the latest version of the operating system is a tiny, tiny sliver of people that may be forgot that they put their Mac Mini in a closet three years ago and haven’t booted it up since, it’s like everybody using it.
Alex: In a developers’ conference that is huge because it is sooo much easier to develop the same for one operating system.
Andy: But, that was also the message when they’re talking about malware. If they’re, they’re making the statement to the developers is that one of the reasons is that failures of Android and there is a genuine failure is that everybody’s not on the same version of the Kit Kat. That does not just mean new interfaces but all these new APIs and great new features are now if you, you write a piece of software that target’s the Android market-place and it uses Kit Kat features then it means that you’re not targeting eleven per cent of the user base. Whereas if you write an IOS 7 app and now an IOS 8 app you will have, what’s the number 80 percent?
Rene: 89 to 90 percent which is a huge number which means it’s a lot of security patches that keep your phone afterwards compatibility for developers.
Leo: Would the switch to IOS 8, there’s going to be some overlap here with all of these things? (Laughing)
Andy: There would be continuity now.
Leo: Continuity….Are you installing that now?
Rene: I am installing that now.
Leo: I know nothing I’ve no agreement. But first we’re all thrilled to have you all here, Andy Ihantko from Chicago Sun Times, Rene Ritchie from imore(dot)com and Alex Lindsay from Pixel Corps. MacBreak Weekly discussing what was a very, very interesting morning at WWDC. We’ve got a little program note which don’t normally do for MacBreak Weekly on Mondays, we won’t be doing it tomorrow instead. We’re going to flip-flop iPad. Today, it’ll be in our spot tomorrow and uuuuuu Triangulation will be coming up later on today or maybe tomorrow, no well at this point in time the schedule is all kind of up in the air. If you’re tuning in for Enterprise Ten, normally it’s time and that will be after tea and Two Tech tonite is about 4.30pm Eastern Time, 7.30pm Pacific time on Twit. Our show today brought to you by legalzoom(dot)com. Not a law firm, legalzoom provides self-help services at your specific direction. In my mind for a lot of the things that you want to do legalzoom is better than a law firm it’s certainly a lot more affordable. A lot of the legal work that you want to do is really, doesn’t require an attorney, just requires answering some questions legalzoom will do that, walk you through the questions generate the documents you need to file for corporation chapter S or C or LLC. It’ll do that for 99 bucks plus the state filing fees that is very affordable. If you have a business and you don’t have a trademark on your company name or your logo you probably ought to get one also very affordable and this is not the kind thing that you really need to hire a 250 dollars an hour lawyer for. You can do it yourself of 199 dollars. For a trademark, for all sorts of things for starting a business but also for your home and your life –last will and testament, last will and testament starting at 69 dollars. A living trust a living will, health care power of attorney even a pet protection agreement. You can do all of these online at legalzoom(dot)com. Now sometimes it does happen you need an attorney, legalzoom also has pre-negotiated flat rate attorneys in every free state, you can read their profiles plus unedited customer reviews to get an idea of who you’re hiring and the prices is really right on this. So if you have a question, you can get those questions answered. This is, this is a great time to join the innovators of the world, the people who like Thomas Eddison, Henry Ford who changed the world, inventors and entrepreneurs are, are all around us now this is a booming area. You’ve got to use the protections that are built into the laws the corporations, the trademarks the patents to protect yourself. Right now if you go to legalzoom to celebrate innovation you’ll get a special price on trademark, copyright or provisional patent applications when you use the offer code MBW at checkout. So make sure you use that offer code MBW at checkout, legalzoom provides legal help through independent attorneys and self-help services, again not a law firm something a lot better. Visit legalzoom(dot)com use the offer code MBW to save on your legal needs and get access to their network of legal plan attorneys for guidance. Don’t put off the things you need to do go to legalzoom(dot).com use the offer code MBW for MacBreak Weekly you’ll get ten dollars off at checkout and some special pricing on trademark, copyright or provisional patent applications, legalzoom(dot)com.
All right we move on to IOS 8. ummm Lots leaks about IOS 8 we heard about Health Book, we heard about what else, Health Book?
Rene: Yes, well it is a health book on health-care.
Leo: Health and health-care there’s no health book. What else is new on IOS 8?
Rene: I mean there is so much stuff. When you double click the home button as well now for multiple tasking you get all your contacts, if you click on contacts at the top.
Andy: Favorites in fact.
Rene: Yes, favorites absolutely.
Andy: It’s not just features it’s also philosophy the ability that it is now largely extensible, that if you take a picture with a camera you decide,’hey that’ll really look good.’ Waterlogue…
Leo: (Interrupts) This is the big one.
Andy: you don’t have save it, leave the site to launch WaterLogue and then Waterlogue can present itself in the form of a photo filter, tap and it will swap Waterlogue will do its magic and bring you right back to iPhoto.
Leo: They call this extensi…
Rene: They call this extensibility right?
Andy: Right. It’s so deep, it’s like so many of the problems that I ‘ve been having with IOS, they look like if they’re not already solved, at least they’re on their way. Again it’s a philosophical change where it’s not just that but I’ve one of the problems I was having with Pages was in fact if I want to use Cloud storage of course if I use iCloud it works fine with works fine with Apple. It’s very, very, easy if I want to use it with something else it’s a nightmare to do it. But now Drop Box can edit itself into Pages and all these other Cloud storage places can say can you serve files to Pages or any other app?
Leo: You called this Rene, you said last week, you expected to see this kind of extensibility. It’s something Android has done for a while, but it looks like it’s much more tightly integrated in IOS, and much more capable of course, so we have to wait to see what developers do.
Rene: I don’t know that the app is as capable because it was a security model.
Andy has stressed that numerous times that you can do a lot of things if you don’t care, stuff that Steve Gibson’s book about that Base Level of Trust on Security. But it’s maintaining that’s really, really interesting. They’re doing a couple of things so because (interrupted by Leo)
Leo: This is more than just a hand off we’ve had.
Andy: It’s not open hand that it really is. One of the demonstrations they had was the extensibility of Safari using Pinterest bugs. The point is that you’re not launching Pinterest. Pinterest their developers have designed little inter face that comes up on Safari when you want to share some thing on Pinterest. So, there is a certain amount of depth to it that goes beyond then simply a little box here.
Rene: (Interrupts) Contract of extension, it’s an extension to clear functionality that can then be serviced. Is that whole thing, a couple of years ago they created imported XPC over to IOS they split the Spring Board to the Spring Back Board so you can hit Hitler’s apps. So these apps or these little bits of interface just pop up. And the really nice thing is that like we didn’t get default apps. You know you still can’t set your default apps. But you can do all these other things like you want to do, like Andy wanting to do Waterlogue documents back and forth. Or you could a better way to make up one password a way for me to fill in my Pages. Could they make me keyboard that helps me fill in….(incomplete sentence)
Andy: That in itself was unusual, and the ability to say you don’t like the keeper, fine use a third party that will cool that down.
Alex: One question I have is, is I assume that this is the case that these connections between these apps has to be explicit, so is it that app being a hook? But, says that anybody who develops an image filter can fit in here, or does Waterlogue need to set up agreements with everybody that uses it.
Rene: Waterlogue represents functionality and the other apps can just pull that functionality. (Cross Talk)
Leo: Now we have OS level support.
Andy: I have the ability to serve files of a service so an app that deals with files is here, that’s is first off.
Leo: I think that in the camera this is huge. This is something that Windows phone does very nicely, where you have a number of what they call are lenses. They are really stand-alone apps that can be embedded in the camera.
Andy: I’ll tell you a little bit of a story. I am Tweeting as I am taking notes, so I said, I made a joke earlier that somebody has to take ZANEX before this case gets too excited and I said, ‘No but I did astronaut diapers on already underneath my pants just in case,’ and whatever the pre, pre previous announcements was, ‘Okay the astronaut diapers are now at 97 per cent and then like that’s when they said and by the way we’re finally also introducing APIs that allow third party apps full manual control of the camera. I said okay, no…..
Leo: No, because that’s a big deal it means that you can have Instagram in your IOS app and vice-versa.
Andy: Oh yes.
Leo: They have photos apps that allow you to put filters in any other app.
Rene: The cams can declare their filters to any photo editor now.
Alex: And they didn’t really get in because they said they were new SDKs for the cameras. They kind of just really said….(interrupted by Rene)
Rene: Manual controls. (Cross Talk)
Alex: That’s all there was to it.
Andy: Again they didn’t waffle they said full manual control over the camera.
Leo: Why does that get your diapers full?
Andy: That’s huge because Apple has, has equally one of the two greatest cameras to get on a mobile device. But the shame of the thing is that you can’t simply say look at camera, ‘his my kid, running around in his long….. I don’t care why don’t want to use the long shutter speed. If you do, you’ll screw up the photo, please don’t do that.’
Andy: So now you can simply, I’m thinking more about third party apps somebody said you’re now in active kid mode.’ I’ll make all these smart decisions to make sure there’s a slow shutter speed. Then there are people that are really using iPhones for serious photography there are not using it to shoot a wedding but there are people who like photos, somewhere inside their house they’ve got a really nice camera they just don’t happen to have it with them. And, they they know the problem with the thing that separates phone cameras from real cameras right now is the thing that there is still that randomness. There’s the thing that you hold it up, you know either you’ll get a photo or you will not get a photo. If you do not get a photo why try the third time because this is a situation in which the phone cannot take a good picture. That’s not usually because of the firmware of the software or because of the lens or the imager. So, Apple simply says we’re willing to let humans who have smarter brains or more interest in developing alternative imaging to create a solution for this. We will let them do that now. You don’t have to give up now with an iPhone, there’s always going to be another answer available to you.
Leo: Right, right, right.
Andy: I think some people there are some other people inside there, I don’t know.
Leo: You can Siri, hey Siri, hey Siri. It’s funny because I always do that anyway. But now it actually does something. This is the M7 again, are you listening?
Rene: I don’t know if this M7. M7 does the motion code processing but it’s obviously slow power listening, ‘Siri good night.’ Turns off all your stuff.
Leo: If you say,’Hey Siri, good night.’
Rene: Yes, IOS with its Home Kit, you can set up all your devices on to go off.
Leo: The goodnight thing was ringing until 7 a.m.
Rene: I think that it turns off your light and makes sure that your garage doors closed.
Leo: Does the phone stop ringing?
Rene: Oh no, there’s no bedside manner there. We’re not animals. (Presenters laughing)
Leo: Just a minor detail. Okay.
Andy: Shazem song recognition and you can purchase iTunes content, content streaming, voice recognition….
Leo: All by voice.
Andy: All by voice.
Leo: Hey Siri what’s this song, and it’ll tell you.
Alex: I think that when we look at the Home Automation and when we look at a lot of the things coming down and eventually upgrades to Apple TV other things like that I think that the idea that you’re in your house, you’re making all these calls without not having any and this is without setting things up whether it’s a watch or Apple TV or whatever I don’t mean the screen TVs even just a little one, umm where we’re going to be able to interact with our house at a whole different level, you know than we have in the past, and Apple is really one of the only companies, not the only company, one of the only companies who can pool all of this stuff together and make it work. Now, they’ve laid down the gauntlet, they have to perform in the next year because everyone now is going to try and figure that out. They’ll lose if people don’t get in the next twenty-four months, if people don’t move very quickly Apple will own this space.
Rene: Well with headless apps you’ll be able to take phone calls on your Mac you can take a phone call anywhere. And once you can start moving stuff…..
Andy: Can you do this on any device?
Rene: Well not just any devices, but you know anything that doesn’t not have an interface on it, you know it’s a small device.
Andy: It underscores the long standing impression of Siri has a mini application platform and not just simply weighted and not have to use, use your keyboard.
Alex: Imagine being anywhere in your house and say,’Call Leo’, ‘Hey Siri call Leo.’
Andy: Hey it could run to your left because that’s where the microphone is.
Rene: But the amazing thing is that we’ve had interfaces replaced before. We went from the punch card to the command line to the Gooey. Now we’re getting parallel interfaces because Siri doesn’t replace the UI, it just sits next to it. Spotlight doesn’t replace UI, it’s just another way of interfacing with the computer. (Pause in studio)
Andy: I was thinking on the way over here again that was another indication of how much meat there was in this presentation. The fact that they added all these really nice features to Siri and it was one slide maybe they put a minute on before moving on to something else.
Leo: The keynote is up on Apple’s site if you want to watch it again. We’ve also a special, special 202 where you can watch it with us talking over it. (Laughter) Mike Elkin, Alex Lindsay, Sara Lane and myself umm you get your choice and you can watch it either way. Uhhh but I think it was pretty clear as we watched we were very excited about what was going on. It was clear also the developers and the audience, were excited. It was a little different by the way, it looks like Apple did not stack its own staff in the first few rows, they were scattered throughout the auditorium. That was my impression on the streamers.
Andy: I don’t know I was only aware of it when they did the traditional everybody who works for Apple stand up and the procedure was they all stood up to receive your applause.
Leo: Stand up….
Rene: I think they came in with the press because they were all looking for seats at the same time.
Leo: Interesting, that’s unusual.
Andy: As usual the press were off to head a section to the left, the middle section was employees and VIPS, is that right?
Leo: All right.
Rene: Yes, employees and VIPS. Someone said clearly this was a developers conference, a developers keynote at a developers conference for developers which hadn’t happened in a long time.
Leo: Let’s say that again Andy? Again, and again yes. Ummm, notifcations are you can respond directly to notifications in the notifications unlock screen.
Rene: Halleluiah, Leo.
Leo: That’s something…..(unfinished sentence)
Rene: That’s not like something like SMS they showed on Face Book. I don’t know if they had a plug in. They showed off quite a few different apps.
Leo: You can bet on eBay items, things like that.
Andy: It will give you that alert… the ability…it’s actionable actual alert.
Leo: Add third party widgets.
Andy: Yes, exactly you can broadcast new functionality if you’re a developer and decide that if you’re a developer. Even if I could be wrong it’s one of those things that I need to go back on, but I got the impression from the Spotlight demonstrations that there are saying that if you want to, that if a developer wants to write an app whose chief functionality is to exist inside Spotlight and persistently tell you what the stock prices are, whatever, people are free to do that. They don’t necessarily have to write a big stock app and then simply wait for people to have a look.
Rene:(Leo talking over Rene)That’s the suite. That was a big group it was like have you ever had keyboards? How are we going to deliver the keyboards, do they get an app, because people are used to deleting an app? Will there end up being a settings panel, these are again headless apps now which is the interesting thing.
Leo: Well hold fire we’ll find out. Keyboard is great, of course they did not change the messed upper case keyboard, however they did allow you to install SWIPE.
Andy: My entire attitude to the subject is so different right now, because it used to be like death by a thousand cuts….
(Leo talking over Andy) You had no choice.
Andy: Well no. My problems with the keyboards were definitely five thousand cuts, where I can about oh man you won’t even show me….I can’t even decide if the upper case is locked up, I’m also complaining that there is no auto complete, there’s no SWIPE, there’s no this there’s no that. Now it’s like is that is the least thing that I can complain about now that they’ve done something about that for some of their fans.
Leo: And prediction not merely TNight signal…… but phrase prediction.
Rene: Mind you IOS two or IOS eight were showing off done, done done.
Andy: I really want people (Using heavy voice) ‘Oh that’s a nice feature I have had in on my Android phone for two years.’
Leo: That’s true.
Andy: It’s technically, true but really this is a stew, I don’t really feel like they’re just checking things off that have been on the whiteboard for a long time. I really feel as though they have added ingredients to a stew I really it feels part of a total new thing as opposed fine winers, we’ll give you this thing.
Rene: It feels like a whole kind of eco-system, not just tagged on.
Andy: And it is true it’s a great new feature that we waited too long to get now that we’ve it have based solely on having watched a live demo of it, I need to stress. Looks like I don’t have any worries about this going into action.
Leo: And of course all of this is promised, we don’t know what will be delivered. Well the quality of it or even these features will be delivered at all.
Andy: Apple’s really good at that. The only feature they have ever announced is that they absolutely just kick themselves in their own heads with it. If it’s one thing I’ve got to say it’s an admiration I have really high hopes of IOS.
Leo: I will give you Andy, it’s hard not to say no well gosh I’ve had SWIPE on Android for years. It feels like it’s more than this, it’s not merely adding that feature but that entire rethinking of how IOS treats third parties. It’s quite secure and yet extensible.
Rene: There were rumors that this was going to happen last year. It just did not show up in the keynote. Who knows how long it takes to get this stuff right.
Andy: I really have to say something to this out there, if Apple comes out with a large screen iPhone I’m at a loss for why I want to stick with Android. Because I feel as though, because I feel as though the survey says because I was thinking to myself, I Tweeted this out that almost the subtext at the keynote is,’ Andy please switch back to IOS, we read what you wrote last year, we’ve basically given you everything you wish that IOS can.
Leo: I’m actually with you all the way and then it comes back to this whole eco-system promised the idea of home automation, which we’re going to talk about.
Andy: I don’t really care about that.
Leo: But all of that matters.
Andy: What about the Samsung feature?
Leo: Continuity home automation all of it goes together if the iPhone Six has a bigger screen, oh and let’s not forget and we’ll get to this too finger print. If my bank is using finger print recognition for authentication all of this does push back into the Apple eco system. If you’re only using a part of it as I am on the Macintosh and the iPad it really pushes you back in to it. You know the beauty of the eco system because you get so much.
Rene: They give a great experience.
Leo: They give you great experience, a great experience. Let’s talk about the Health Kit, I almost called it the Heath Kit. This is what we call Health Book.
Andy: It looks like the stuttering iron pressure assembling itself.
Leo: This is called the Health Book I’m the stuttering iron in a 152 minutes, so this is an app for tackling personal health but also for aggregating fitness data for a variety of other devices and apps.
Andy: They has a nice, a nice semi-demonstration quote from the Mayo Clinic.
Leo: Mayo Clinic.
Andy: Basically talking about a scenario about someone who has ongoing health issues who has simply been told you have to take your blood pressure twice a day, because the Health Kit has the ability to assess all of this information at once it can be, it can basically be let the Mayo clinic know or their doctor know that yes this person is not sick right now but they’re on a bad track so we need to call and have them come in for an appointment right now.
Leo: It seems interesting there was not even the slightest hint of and we may have some devices that will work with this down the road. There was nothing like that. (Cross talk)
Andy: I’m sure they want no part of that either.(Cross Talk)
Alex; There’s also Why Key that makes blood pressure……
Leo: They showed Run Key, Nike Plus that makes blood pressure
Alex: Of course there’s lots of them. That’s what it feels like…..(Cross talk)
Rene: Nike’s stopped making the field band.
Leo: That’s a disputed fact, we don’t know that yet. Nike says not. But of course we shouldn’t forget that Tim Cook is on the Nike board but they did show the fit and flex didn’t they?
Andy: I’m sorry.
Alex: I was going to say that I think that this does create an explosion for those kind of features like Butteris, whether it’s a blood pressure or if there are things I choose to you know share with my doctor and I have a health problem you know of constantly being able to test those things. You know my weight, my blood pressure….
Leo: (Interrupts) My doctor wants me to take my blood pressure twice a day and write it down and email to him.
Alex: And in this case you just do it. And then mail it… (Cross talk)
Leo: Mostly Mayo clinic and a number of other hospitals possible signing up.
Andy: One of the big attractions is that it makes these products so much easier for companies to build. Where okay, great you’ve built a digital pressure comp. It’s very easy to use, now you have to write out a contract for a piece of software for people to us it.
I have a contract interface now all they have to do is simply say here’s your Health kit you iPhone great we’re done ship! And if we see this category flourish where people, every single doctor, every single person you talk to says that you if you can catch a cancer if you can catch a long staying disease in the first stages of it becomes come in we’ll give you a shot and….
Alex: And with the growing market of 55 and above that’s a big market. (Presenters laughing)
Andy: But the ability to say that we’re really going to tell you to change your diet this way and that will avoid three years from now having to come in and sign a whole bunch of papers before going under the knife.
Rene: That answers one of the questions why should I get an iPhone and you give someone the real answer to that one with a lot of stuff they announced today.
Andy: They restrained themselves because they’re concerned with saving your life honey. That’s why I bought myself that new iPad to have my iPad…..
Leo: That’s for you. I’m doing it for you.
Andy: If you were taken from me I don’t want to consider that…..
Leo: Home automation, there was a lot of questions raised but not a lot of answers provided. We know they said they implied there would be a unique Apple protocol how this would inter operate with existing interfaces I don’t know.
Rene: Yes, there was not much information there but it’s called House Cue. It’s just a developer facing thing. And that’s good because if it was just made for iPhone program then it might be a chip or a seal that says you made this….
Rene: And you passed our test. This sounds like they’re giving developers tools that they can make all this work better. My favorite thing was when they said pick up and Siri and say goodnight, it will close your garage door, turn of your lights, turn off your music.
Alex: One of the interesting things about it is, is that if you create a kit that the developers can write to and hard ware manufacturers can write to, it means that I can write something that will eventually work with a Whirlpool XYZ, so there could multiple apps that can….you know there’s a lot of creativity…
Rene: You could spoil it. (laughter)
Alex: I didn’t want to mention that but I think it would be great.
Andy: I don’t want Siri on my toilet. I don’t want to have a conversation….(laughter and cross talk)
Alex: But you have…
Andy: It would be so horrible.
Alex: Well, you could have the phone over the door and say it’s not my phone.
Rene: Siri would still be there.
Andy, Rene: But Siri there’s still a little bit left. (Laughter)
Alex: So anyways they’re but allowing the opportunity here to create a safe way so the manufacturers don’t have to…you don’t have to develop a relationship with Whirlpool or Panasonic or whatever for building the pieces or Phillips. You’re developing an app that has the calls and that hard ware is coming back that has calls in it and I think you end up with all kinds of opportunities for developers and opportunities for hard ware manufacturers because the hard ware manufacturers over and over, over again proving that they’re incapable of building interfaces that are useful at all. So you know the thing is just forget it leave it blank.
Leo: I’m going to now put a little dark cloud over you, because that would have been very exciting and positive. Can Apple – This is all promise. This is all pie-in-the-sky at this point.
Rene: Well, the beta came out today though.
Leo: But can Apple make this work and will people adopt it? Can it really happen or is it just yet another exciting feature that never gets there?
Andy: I think we can say that there are two different categories of things that were announced today. One is things that are completely within Apple’s control and Apple is the master of their own destiny. But when it comes to the idea of this kind of app sharing, when it comes to the idea of iCloud drive, they own it, they manage it they control it. I think they can absolutely deliver on that. The other category is things like Health Kit, where clearly they’re not saying that “this is our move toward the health market” they’re simply saying “we’re going to create this possibility. It costs us very very little to maintain this and so if people use it that’s fine, if people don’t use that we haven’t lost anything at all.”
Leo: iBeacon is an example. The latter, no?
Alex: No, but iBeacon is moving quickly.
Leo: It’s not fully Apple’s to control. Cast the iBeacon upon the waters.
Andy: I think Apple is a little bit more involved in promoting I Beacon as they know that this is a way to project the iPhone’s influence into the real world. I wrote 2000 words about this on the plane on Sunday. I think that part of Apple’s futures desires for itself is to make sure that you are always walking inside the world of Apple. And if you have an iPhone, all these things are in the world are exposed to you, because now you’re in your iBeacons. It’s like they live with those glasses on and instead of seeing skull faced aliens, they’re seeing . . .
Rene: I heard a developer talk about iBeacon. A lot of the developers are only just getting their hands on them now. They were announced last year, but they’re just getting them and working with them. And the stuff that they’re talking about, if even half of it comes true, we’re going to be living in an entirely different world of mobile devices.
Andy: Yes. Some developer was talking to me about this app that he wrote where you put the tag on your luggage and he can just go get a soda and now his phone tells him, “By the way your luggage is now on the luggage carousel. Go and get it.”
Leo: I hate to cast myself in this role, but I’m going to have to start becoming the negative naysayer.
Rene: The curmudgeon.
Leo: The curmudgeon. I feel like there’s a little irrational exuberance here. I too am carried away by this, but none of this is actually out there yet.
Rene: There are still questions. Like Hey Siri. How does that work?
Leo: It will deplete the battery.
Andy: Well no, basically you going your car you can plug it in and you can say “Hey, Siri.” So does that mean it only works in a car when it’s plugged in? Is it always listening, the way an Xbox one is always listening? I have tons of questions about that kind of stuff. Like Andy said, stuff was on that screen for – like a second -
Andy: Including compatibility of iOS8 with the devices. It only takes me maybe one second lift up my camera. Especially the end of the keynote you’re seeing things that have lots and lots of text on them so I take a picture of them so I can refer to them later like I’m doing right now. Okay so here’s a compatibility list. By the time I had my camera up, it was gone. And so I was talking to people later on and they said “I saw iPad 2 on that list I did not see iPad 3 on that list. The earliest iPhone I saw was iPhone 4s.” And I’m going have to go to the videotape -
Leo: In fact you’re right. It didn’t go past iPhone 4S. It did show the iPad 2; I didn’t see iPad 3, doesn’t mean it wasn’t there.
Andy: Yeah. But it’s like, again, boom!
Leo: It was quick
Andy: It was in the last 15 or 20 minutes, so maybe they were realizing, “We really have to cut this off at noon, so we’re not going to linger.” Yes I have permission to be here, here’s my card.
Leo: Aside from writing on The Verge, 8 Features in iOS that Apple Didn’t Talk About, debate is not out, so people are starting to look at this. Wi-Fi calling apparently is now built into iOS 8? Carriers who want to support it, like T-Mobile, will be able to turn that on.
Rene: Batteries shaming apparently is on iOS.
Leo: Battery shaming. You can look app by app and see which app is killing your battery.
Rene: Hello, Skype.
Alex: Oh man.
Leo: And by the way, Andy, the slide that you are talking about, this is good example of that slide. This is from Bradley Chambers.” If you just kind of try to read that you’re going to have about three seconds to see everything that’s in it.”
Leo: That’s every feature. Just so you know. Speak Screen, Shazam with Siri, Face Time call waiting. Face Time call waiting. That’s an interesting idea. So you’re on a FaceTime call and it goes “click.”
Rene: I was stuck on Face Time conference calling on an iPad.
Leo: That’s interesting. Travel Time notifications. This is something Google Now does, but…
Rene: I didn’t see Maps, come to think of it.
Andy: They did have a part of an early demonstration on the desktop. They’re showing off the interface and I remember thinking that something I’ve seen before.
Leo: We know we have many blind listeners. They will be very happy to know that there is a braille keyboard in iOS 8 with direct 6- dot input. I don’t know what that means, but apparently that’s very important and it will be a big improvement for blind listeners. iOS is always been really great for vision impaired users, but this is something that has not been there before.
Alex: That’s another great thing. Apple doesn’t get enough press for how they’ve made it accessible.
Andy: No matter what problems you have in terms of your vision, you hearing; this is the most capable device for everybody out there.
Leo: They did announce new photos app on iOS, but also new photos app on Desktop. Sounds like this is to replace iPhoto and will be available next year, not with Mavericks - I’m sorry, with Yosemite.
Andy: I think it’s part of consistency across all platforms. Especially something with photos, where you just want to show people your favorite photos from everywhere. The other cool thing they were doing is where they now have new image enhancement systems, so it’s technically a brightness tool, but it’s not just simply saying, okay add +10 to the brightness level. It’s making adjustments to the color, the saturation, the intensity levels to say, “He wants it brighter, but he doesn’t want it to look like crap. How do we do that?”
Leo: I have to say, if they have a bigger screen and a keyboard, that’s all it’s going to take for me. Especially, and this is another announcement, they’ve opened up the fingerprint reader. Touch ID. And if they make that open and banks and Amazon and PayPal start using touch ID as maybe second factor authentication, this is huge! And would be a very compelling reason to move to that iOS right?
Andy: It was a little surprising to me we didn’t see anything about touch ID on Macs. If they did that, that would indicate new hardware features, so maybe…
Rene: It would need some sort of secure enclave, would need a lot of…
Leo: I would guess that when they release new laptops and new iPads and maybe even new desktops, there could be a new keyboard or new trackpad with Touch ID capability. Perhaps you touch the screen.
Andy: But getting back to what we were talking about, about continuity, it really does make me want to rethink how they’re positioning the iPad now. It’s an emphatic underscoring of the idea that we believe that iPads are for one thing, laptops are for another thing. We just want to make these two work as big as possible, but we don’t want to blur the lines between those two.
Alex: And I think when you look at continuity and Touch ID, the other option is, you could just be sitting at your computer and touch your phone.
Andy: Your desktop can ask your phone “please authenticate this user.” “He’s good go ahead.”
Leo: All right, we’re going to take a break and when we come back, this was a developers conference and there was some very big news for developers. 4000 new APIs anyone? Holy cow! We’ll talk about that. We’ve got pics of the week coming up and The Question Engine. Why don’t we do some questions from The Question Engine?
Rene: We should, there’s over 340 questions!
Leo: I don’t know about doing the world’s longest Mac Break Weekly, but maybe we can do a little.
Andy: Everybody’s question which does who does not get answered will get a T-shirt.
Andy: That was sarcastic. I don’t have the authority to grant T-shirts.
Leo: No mention of the three letters NFC. I don’t think Apple’s ever going anywhere else.
Alex: No, no I think they moved on.
Rene: Bluetooth LE.
Leo: Bluetooth LE is where it is, and Touch ID.
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Rene: Oh, Leo. Apparently, T-Mobile has confirmed Wi-Fi calling for the iPhone.
Leo: Wi-Fi calling!
Rene: They’re going to support it.
Leo: I’m not a big fan, but if you’re on Wi-Fi a lot, which almost everybody is, it does save you money.
Andy: Now that minutes don’t count, they’re not making any money on those calls.
Leo: Why not?
Andy: They may as well say, “Have a great quality call with no load in our server. You will be our first in line to help that.”
Leo: So, developers. None of us are actually developers, so maybe we’re not the right people to talk to in this respect. I think the first thing I saw was 4000 new APIs, which if I’m a developer, that means 4000 new APIs I have to learn.
Rene: Usually it’s like 200 new API’s
Leo: And yet, given the breadth and the variety of things that Apple’s adding, both to desktop and iOS, this doesn’t sound like an unusually large number. This sounds about right.
Rene: I think these were just iOS?
Leo: That was just iOS? Ay yi yi. You’ve got some learning to do.
Rene: Some reading to do!
Leo: I immediately downloaded the new Swift programming manual. That’s another thing they talked about is that they are going to update Xcode to Xcode 6, I think arguably one of the best development tools on any platform. And it’s given away free for everybody who owns OS 10. Xcode is spectacular, but it’s always relied upon Objective C, a language that Apple inherited from NextStep. And the Objective C code, as we learned. In between shows we kind of went through the Swift language with Robin who is visiting from Lockheed Martin. He is a programmer, Python advocate, one of the guys who brought Python to NASA. And we were talking through the language definition. And one of the things that they were able to do is kind of leave behind the legacy features of Objective C - the stuff that tipped its hat to C - and just to really create a modern program.
Rene: The amazing thing is that Apple basically walked on stage and just dropped the mic when it came to new languages. Because this is something that someone like John Siracusa has been complaining about Copeland 20whatever – 20.* forever and everyone is like, “We hope Apple is secretly working on a new language.”
Leo: And they were!
Andy: The direct quote is, “We decided, what if we did Objective C without the C?”
Leo: And having looked at it, it’s an interesting language. It’s obviously very modern and has a lot of the features that modern languages need, instead of garbage collection which is a feature of Java. It uses a reference counting ARC, automatic reference count, to de-allocate memory and that’s considered more modern and faster. They described it in great detail. The speed improvements, even over Objective C. So they showed Python, no accident, it’s Python-ic in the way you use the language. But then they showed Objective C, which is ostensibly the fastest way to program on the Macintosh, and it was several times faster than Objective C!
Rene: Chris Lattner, who was on stage demonstrating it, he was the guy behind LLV on the lower level virtual machines stuff, and then he went to Apple. He’s been working there. He’s now the head of developer tools. Genius! There’s a couple guys genius in programming. And the stuff they’re doing with this, it’s just amazing. And, again, all behind the scenes. And it just worked – the Next code. You can compile your Objective C, you can compile your Swift.
Leo: You can intermingle.
Leo: One of the things that Robin explained to me is that the low level virtual machine, LLVM, is something now all code goes to. It’s what’s running your Objective C code as well as your Swift code. It’s very fast, but it is a virtual machine. It’s not native code that you’re writing, even in Objective C.
Andy: That showed off one of the most interesting features of it, which is that as you’re writing code, it can show you the results of that code. In layman’s terms, it seems to allow you to write software the way that a normal person would conceive of a piece of software as opposed to a programmer. Where a programmer really has to keep the entire flow of the program and the entire structure in their head at once, because they can’t really think back to what is this thing doing and what happens if I change that.
Leo: It has a great use for teaching and I think this is maybe best stealth reason for this, is to get schools to start using Swift in school. One of the things I liked about Python, and the reason we always recommended Python for beginners and to learn how to program, is it had an active interpreter. You could try a statement and see what the results would be. You can do that with Swift. You can even do it in a graphical way.
Alex: When you see what a camera is doing while you’re working on it, your understanding of that camera and what you’re doing with it, changes dramatically. The real-time “I’m doing something and seeing it react”, changes my understanding of that parameter. And I think that that’s one of the things that’s going to be very valuable here, is being able to make small changes and immediately see what that is, rather than waiting for it to compile and all the other things that you have to do.
Leo: Even though they’re using LLVM, they are still getting faster than Objective C. And by the way, clarification, Chat room was reminding me, clarifying, that it does end up being native code.
Rene: Yeah it is native code.
Leo: Its native code, but you are writing to a virtual machine. A compiler target, not a runtime.
Andy: That’s why I think it’s important to clarify that. Especially the demo, where they show, “Here’s an easy way to make a little balloon that goes around the screen and can be shot at by cartoon canons.” If it turns out to be an easier to use programming language, I think it really is about how there are people that really can’t be trained to write a serious piece of software, just like there are people who can’t be necessarily trained late in life to be animators. You have to think in terms of, “Here’s the little puppet, I can see the entire motion of the puppets, even if it’s going to take two days to do it.” You can’t learn that. You have to acquire that. But this is a way that you can start to really interact with this thing as you’re building it and make something pretty complicated.
Alex: I want to see what they do with Hack Camp for Girls with this, for example, because this makes it so much more accessible to everybody.
Rene: I think this will be a great teaching language, but remember it is Apple specific, at least for right now.
Andy: But it really does make the tent a lot bigger. Now that Apple kind of stopped boasting about the number of apps that are for it, they really want to foster the sort of apps they put in the commercial. Because that’s where the strength of the App Store is. These apps are beautiful, they’re pretty. Even though they do just one thing, they do something spectacular that you wish you would’ve thought up because it is such an elegant solution to a real word problem. And when you have a programming language that’s not as intimidating as Objective C, that means that you’re tacking into the creativity of a much larger range of developers out there. The most positive outcome I can think of for this, and of course we’re talking about information that is now exactly 3 hours old… The most positive output is that you’re now getting people who, instead of having a transitory thought wouldn’t it be nice if I had an app that did this, how hard would it be to do that? And if they download this book and say actually it’s not hard at all. I can go work on this.
Leo: The good news is the other benefit to Swift is it is designed to be a safe programming language. It eliminates a lot of things that can cause problems for programmers; a lot of traps that programmers fall into. So it’s a good step towards a safer better language.
Rene: You’ll have to learn new habits though.
Leo: Right. It was quite interesting, actually, going through the manual. It’s available on iBooks. We went through about 800 pages in an hour and a half, I apologize to anybody who sat down with me when we were going through it. So you can download it now. Xcode 6 beta is available if you’re registered developer and have $99 to do that.
Andy: But you can submit apps to the App Store with Swift on day 1, right?
Leo: Right. By the way the App Store changed significantly. I wish they’d had demos. They don’t have demos of the apps, but you can at least have a movie.
Rene: Which makes sense, because previously on the App Store you could download a sample chapter of the book, you could watch a trailer to a movie, you could listen to 90 seconds of audio. When he came to an app, you could look at the screenshot. And now you can look at a movie of the screenshot.
Andy: And now you can do things like bundling, do app bundling.
Leo: The developers got very excited about that. The notion that you can have one low price for four apps.
Andy: Right and there are so many things. We forget that, because so much consumer focus news happens during WWDC, we forget that this really is the start of a week’s worth of 1000 Apple engineers having conversations with developers for an entire week. And so, Tim actually had interrupt during reading the list and say, “You know, I do read your emails.”
Rene: And the thing is to, they have an editor’s choice badge on apps now. Apple has an amazing app store editorial team, and suddenly making an app that impresses them gets you some recognition.
Leo: Back team gets a lot more clout. The way they’re organizing searches . . .
Rene: Making an app that’s not garbage. Making an app that’s good enough to impress Apple’s editorial staff is going to mean something.
Leo: Yeah if you were a pick of the week, you were a pick for that week but now you can put the badge on there and be that way forever.
Andy: There’s an Explorer tab you can see trending searches, related searches when you search for certain thing. Now they realize that if they keep saying exactly how many hundreds of millions of apps are on the app store, that will make the app store start to look bad rather than good. So now they’re going to start to help people and developers see how easy it is for you to translate an interest in making your phone do something, to an app that they bought that does that thing.
Leo: Speaking of demos, what you think of Zen Garden? They were demonstrating this new layer in between your code and the processor. Traditionally you’d use OpenGL for 3-D graphics. They said no more OpenGL, were going to use Metal which allows you to program
Rene: Straight to the Metal.
Leo: Sort of straight to the Metal.
Rene: It’s a smaller gap between you and the Metal.
Leo: It was this big instead of that big. I don’t know what that means. I was very impressed with the epic demonstration of Zen Garden.
Rene: You have Metal.
Leo: It’s not Infinity Blade III, but what the heck?
Andy: There putting it on iOS, and that’s the big deal.
Rene: So it is Infinity Blade. It’s better than Infinity Blade and it’s running on iOS.
Alex: They kept on saying console level graphics - over and over and over again.
Rene: They brought their console engine.
Andy: You’re seeing demonstrations where you’re painting cherry blossoms on the tree and you put a gust of wind and now you have 100,000 cherry blossoms. Now this thing turns into butterflies and
Leo: But it was demonstrating physics engines, particle engines, the kinds of things hard-core game programmers expect on desktop platform. Putting that on iOS really is significant.
Andy: It really makes me think of the next generation Apple TV, strictly as a game platform. Not as just “Oh we can airplay games off of your iOS devices.”
Leo: Could you make $100 app with an A7 in it?
Andy: I think so. The thing is though now they’re putting – during the keynote, we’re looking at a huge 4K display. One of the most expensive display technologies that anybody will ever use in a keynote and it looked fantastic. So it’s hard to look at that and not think that’s kind of overkill for an iPhone screen that’s this big, isn’t it?
Rene: Maybe the (unintelligible) won’t need a display, it won’t need a battery, it won’t need a bunch of stuff that goes into making the price of the phone higher. The thing that was amazing, too, going back to Swift and the graphics engine, also they made Sprite Kit better and they brought Scene Kit over from the Mac so not only can you use that kind of stuff, but it’s much easier to make those kind of games now.
Leo: And you’ll be writing in Swift, because Swift is both iOS and OS X. I’m looking at the blog post from Agilebits, the folks that do 1Password, and they’re talking about Touch ID opening up, and app extensions and what that means for 1Password. I would guess that they, along with LastPass and the other developers, would be very excited. And they don’t know, they say, “This is incredibly exciting. We’re looking into delectable possibilities. These features might be able to unlock for 1Password.” Might.
Alex: Essentially being able to put passwords into everything by just putting your thumb on your touch ID is both secure and convenient.
Leo: I don’t know how secure that is. What I would prefer to see is Touch ID used as a second factor. As opposed to a primary factor. So you still need to know the password, you still need to enter that and then you confirm it with the thumbprint.
Rene: Or at least if you don’t do it everywhere, having Touch ID work for one password. So one password is super secure and you can copy that.
Leo: Yeah it just worries me, because I’m not convinced that the fingerprint is as strong as a password.
Rene: It’s better than a PIN code, nowhere nearly as good as a passcode. I think one in 50,000 people has a matching fingerprint. CSI people can spoof it.
Leo: That’s why it’s second factor.
Alex: I think that you are going to continue to see as they keep on talking about privacy, there’s a lot of places to go with this. The geometry of your face is very specific and you give it enough samples and along with your thumbprint, there are a lot of things to start adding. It’s very valuable on many many levels. Starting really to know that the person who’s holding this phone is who they say there.
Leo: That’s huge. And I agree that people like Agilebits have a lot to gain.
Andy: They only brought one third party on the stage to show off the technology. According to the keynote, these people had access to Metal two weeks ago. We’re talking about people who make the most popular and the most important Mac apps out there. They are getting this day one, too! And so this is why I think I’m going to be glued to my web browser for the next three days to see if they start to dig deep into this sort of stuff to see what they can do. It’s almost like a sleepover slumber party. They’re up until 4 AM - three people on each bed and in the hotel room with their laptops out saying how does that affect how we do this. Can we actually adapt this infrastructure with this new API because it really is Christmas Day with 4000 packages open.
Leo: Let’s do some questions from The Question Engine. In fact, I should fire it up so I can show them, right? bit.ly/mbw-405. Is that right? All right, I’m going to hit my buttons here, go to the dashboard. We have quite a few questions! Holy Camoly! Starting with… Should I read them?
Alex: Go ahead.
Leo: Question from Joseph R Jones, Park City, Utah. Seems like extensibility should be sufficient for apps like LastPass and 1Password to fill out forms using the same actions functionality that they demoed for Bing Translate. What extensibility features are you waiting for from developers? The 1Password folks said maybe you’ll be able to open your doors when you unlock your 1Password vault. You can unlock your garage at the same time. That is actually a whole new world for companies like that. To say we’ll also be the key to your house.
Rene: That’s the thing. We spent all these years building up the smartphone as a platform and now that phone becomes a platform to unlock everything else around us.
Leo: That’s the kind of thing to bring me and Andy back into the iOS world…
Andy: But that is an interesting example. When they talk about extensions, do they really talk about Safari exposing the document object model of the webpage to this third-party? Because that’s what’s going to be required for form auto fill for an extension.
Leo: You know that Apple’s going to err on the side of safety and security, so they’re going to be very concerned with that.
Andy: I can’t come up with specific examples. I want to talk about his work flow where I really think that apps should work more fluidly with each other. Seems stupid to me to have the mental mindset of “I need to leave and stop this app to go and pick up another app and I need to figure out a way to hand carry this data from one to the other.”
Leo: I like the idea though. I have a safe. I open the safe combination, but it still doesn’t open. It says, “Now pull out your iPhone and validate with a fingerprint.” Things like that could really be phenomenal! I want to open my garage. A garage door opener is insanely insecure. It bothers the heck out of me that if you know my garage door opener number, you can get into my house, because I’m not going to lock the garage door. So make that more secure. Seems like a lot of opportunities here.
Alex: And I think also there’s a lot of sensitivity that we keep on seeing. When Google does it, they’re afraid that they’re acquiring that information for a bunch of other things. Which doesn’t really bother me, but it definitely bothers a lot of people. But the idea of having ads on my nest bothers me.
Rene: The competition makes both companies better.
Leo: If you really care about this stuff, knowing that your fingerprint is not sent by Apple to the Cloud, where the NSA can get it, is going to be reassuring to people.
Andy: I’m more keen on the knock on efforts, where the first bank that offers a card that says we will not allow the transaction to go through until you authenticate through your phone. I would enable that for every single transaction that I do. And I would probably buy cash for things like sodas at gas stations, because I would get a hold fill fast, but the knowledge that any purchase over five dollars has to be second factor authenticated is not something that they would do on their own, but once Apple creates an infrastructure for that, great!
Alex: Well then again, a lot of these extra passwords, being able to log in to YouTube with second authentication and so on and so forth. Being able to do all those logins and everything else with that extra without really thinking about it – you’re just constantly using that because now it’s all part of the Ecos System – once it starts happening, it’s going to be everywhere.
Leo: Trestor Johnson from Trinidad and Tobago, where Apple registers all its new trademarks, by the way, that’s not a joke, says: Which update from the keynote gets you guys most excited?
Andy: Just the extensibility of iOS. I’d say it’s a tie between the extensibility of iOS and the ability for iOS apps to talk to each other in a more native fashion. Because, once again - I will say this again. That if Apple comes out with a large screen iPhone, I will be at a loss for reasons why I need to stick to Android. All the big things that made the iPhone hard to use, Apple has at least announced a plan for addressing them. Let’s see if that actually translates into a finished product.
Leo: René, what’s exciting for you?
Rene: For years I’ve been writing these articles - I really want to see this in iOS. And every year I write versions of the same article. Like I want the document pick or I want the interactive notifications. They don’t have to write those next year. And so it’s not one thing, but it’s all these little pain points they just absolutely annihilated in one keynote.
Leo: Alex, what excites you?
Alex: Home automation. I think that if they pull this off, it changes so many things. By the next CES will see this huge explosion of integration, if they can make that work. It really changes a lot about our everyday life.
Andy: And you think that will help also home automation on Android? More makers wanting to make controllable hardware?
Alex: It depends on how hard or easy it is to integrate. What Apple has done is given them a package that lets everybody integrate back and forth. I think that if Google doesn’t do the same thing very very quickly and get that penetration, I think the problem is that I look at it and I say, “Well I can easily develop into an interface that lets me gets hooks into all kinds of things, or I can go through all this code.” And I do think that if Google doesn’t make huge steps forward in this within the next 12 to 24 months, and Apple does succeed at all in this area, there will be nothing left.
Andy: Think it might well the same thing as the velocity of apps. Where people want to target the iPhone first because of its success, then they will have the money to commission an Android version of it. So if they have a lock set that has become the de facto standard for phone controllable sets, they will have the money and will say okay it’s harder for us to build an Android version of this, but now we want everybody to be able to use this.
Alex: And I don’t think we’re going to see home automation companies committing only to Apple. I think they’re going to build their hubs as something that definitely uses this one protocol, but also has the other protocols that they want to support as well.
Leo: I have to agree with all of you. I think all three of those things are huge, but I’m also excited about Swift. And that’s just mostly because I collect programming languages. And I’m very intrigued by what Swift can do. And that leads us to our next question. Colin Laney in Canada: Was this Swift language acquired by Apple or did Apple create it?
Rene: I know nothing about it.
Leo: This was something no one had rumored by the way.
Rene: Everyone thought Apple had to do this. There have been giant posts on the Internet why Apple would have to do this. I don’t think anyone expected them to do it at the show. But it seems like something developed by Apple’s compiler team.
Leo: That’s our best guess. The guys they have in there are the guys who could do this. There is a Swift language that was created at the Argonne National Laboratories that is absolutely not the language that were seeing.
Rene: Also, Swift is a native of the A6 processor, also not related.
Leo: Yeah. It’s not unusual. Google has its own languages. They have Go and others. It’s not unusual to see purpose built languages. What is unusual is to see a language kind of rethought from the ground up to be more modern, more powerful, and more secure. I think this makes a lot of sense. The only thing that is sad about this to me is that it is proprietary. I would love to see Apple open this up.
Rene: Well you’ve got to remember that .NET was initially proprietary, then Mono came along and the different versions came along.
Leo: Because of the LVC, they were able to do Mono and I think the LVN may allow Apple to do something similar. What were you laughing at?
Andy: I’m just reading friends of mine are actually developers are saying. Like Rich Siegel’s, “Ah, cut all braces! Die, die, die!”
Leo: Well, you know what? No semicolons at the end of every line. That’s the kind of thing where programmers go, “Yeah!” We did notice that it has a fairly good object oriented programming model, but not multiple inheritance. Single inheritance, that’s a big deal.
Andy: No PrintF1*!
Leo: To me, the thing that’s most exciting is the interactive debugger. That’s what you were seeing. It was a debugger. It looks like it’s got some sort of magical interpreter, but it was in fact a debugger which allows you to enter statements, see them on the screen and scrugg through your program and see stuff. That’s a really great way to learn the language. You know, X code has always been great. I’ve always loved X code. In fact, I loved the Macintosh programmer’s workshop which was its predecessor. Apple has always made great tools for developers. And this looks like a really strong tool.
Rene: There was a great line from Vicki Murley, who is the former evangelist for Safari. And she said, “This looks to me like Web Inspector made for code.”
Leo: Thank you for the question. Another question, we’re using The Question Engine right now and I’ll just take the top up-voted questions. Can Apple finally pull off a cohesive and solid iCloud service? That’s a question we’re all asking. Dan in Exeter, Devon, UK: “The storage pricing seems very competitive.” That’s true. You can credit Google with that. Google dropped the prices dramatically on Google Drive. And Dropbox did not respond, but now Apple has matched those prices, I suspect the pressure’s on Dropbox to do the same.
Andy: Now that they haven’t made it so punishing to standardize on iCloud, that is the first big step.
Leo: It’s got to work! Can they make it work?
Andy: Reliability – I think they’ve got that potential. Functionality - from what I’ve seen and what I’ve just gotten emails talking about, it seems to address all the limitations that made iCloud a very very bad deal, not only for users, but also for many developers. And what it costs in order to support iCloud and Map.
Rene: It won’t change that people want to eventually go Android or Windows want to go Windows as well, because they’re still not going to be able to use iCloud. But for everyone whose only thing was making iCloud work . . .
Andy: If you want to standardize on iOS and Mac OS, now you can actually share outfiles out of iCloud in a way that makes sense. Again, you’re not putting your documents in iCloud jail anymore. You can actually see them and you can visit them whenever you want. And then take them out of there.
Rene: Apple made a big deal about getting it for free. You get so much stuff for free now.
Andy: Of course, now they’re in the business of furnishing Windows Phone apps. Perhaps we’ll see in iCloud Drive client for Windows.
Rene: That’s what I’m wondering. Are they doing apps? Or is it web apps? Is it going to be iWork for iCloud, is it going to eventually be iTunes for iCloud, iPhotos for iCloud? And just their cross platform development will be the web?
Andy: I don’t know if they’re that eager. Look at how cleanly they had excised the word Google, or any Google trademark from this thing. I don’t think that means they’re spiteful or small, but I do think they figured that why should we do anything that is a strategic boon for anybody else? If it will help our users to be able to project those features into a Windows Phone device or an Android device, we will do that. If our answer is that we want to help you understand that an iPhone is better than Androd . . .
Rene: They did say they’re going to work on Windows. They never said they’d work on Android.
Leo: Yeah, iCloud has never worked cross-platform very well. I mean, there is an iCloud client for Windows, but nobody in their right mind would use it. So I don’t think there’s much incentive for Apple to be cross-platform. Apple is going to be a closed ecosystem. Let them be a closed ecosystem.
Rene: Well that’s the thing. Andy was mentioning earlier when you look at something like HealthBook or some of these features, Passbook is fantastic until you get to some of the developer apps which use UI web view or belittle web buttons. And it makes for terrible experiences, because Apple doesn’t control the whole side.
Alex: It’s easy to say oh we should cross-platform, we should make this available. But every time you do that, every time you open up a plug-in architecture, some kind of API, you now have a bunch people complain every time you change it. So you have to remember that by keeping it closed and by not supporting all those things, it also means that you don’t have to support all the little fingers that are tying into it. You can cut them and change them at any point. That also allows not only the app to be competitive, but for it to be a flexible system.
Leo: David W, Toronto, Ontario, Canada: Do you think the Apple TV will be upgraded to a game console with the introduction of Metal? It seems like it would be an obvious upgrade now, if they had an app store together with the A7 processors. You pointed out, Alex, they keep saying the word console. That implies living room, laid-back experience.
Andy: Unless they intend to make an iPad with a 4K display and still have it 12 hours of battery life and sell for 500 bucks.
Leo: There’s no question that the iPad, and somewhat the iPhone, are really the top gaming platforms right now. And they put Nintendo out of business.
Alex: Is Sony not worried about this?
Leo: I don’t see Amazon taking over the world with their Fire TV.
Rene: The last iteration Apple can do is essentially a single core iPad 2. And now we’re going to have iPad A6.
Leo: Will that’s the question I asked Andy. Can you make an A7 or an A8-based . . . for a hundred bucks?
Rene: Well, I think when the A8 comes out, will probably – and if they strip it down to make it do exactly what it needs to do for the Apple community.
Andy: Because also realize that with an ARM processor, they’re not buying a bag full of chips from a distributor, they are designing and building a machine, a chip, that does exactly what they need it to do, so I think that they can do that.
Leo: Do you think there’s a market for gaming on TV still?
Alex: With your iPhone or iPod touch as a controller - or custom controllers –
Andy: I see it as something that adds value to Apple TV. Even if their solution has to be, “We will have an Apple TV3-type functionality device for $69, or $129 here’s all the other things this will do including absolutely wonderful gaming.”
Leo: And we should put out that those who say, “Well you can always airplay your phone or pad your TV”, but that’s not good for gaming, there’s too much latency. It’s not going to work. Let’s do one more, because we’re getting down to the bottom of the barrel here. A mere 30 upvotes. This is Ryan in Honolulu, Hawaii: “Did this WWDC keynote give you confidence that Apple has a clear vision without Steve Jobs in the face of the constant media headlines of doom and gloom?”
Andy: Oh yeah.
Leo: Does this erase the haunted Empire?
Andy: Exactly. It was never anything like that.
Rene: It was never a haunted Empire. It was a haunted analogy.
Andy: And the people who keep spouting doom and gloom crap, we make fun of those people for good reason.
Leo: I thought that today was a very important day for Apple. This was a day they could go all crazy about Jimmy Iovine and saving the music business and how Beats… They could have gone very wrong here.
Andy: But I wonder. They had 10 minutes, or five minutes, blocked out for Jimmy Iovine and then they saw him on the code stage and said, “Yeah, why don’t we talk about this programming language. We don’t want to give him an open mic.”
Rene: The best thing for me on this whole show is like to choose where Apple’s position is “No Phil Schiller. No Eddy Cue. No iTunes. No Jimmy Iovine.” They didn’t need any of that. They didn’t need new hardware. They didn’t need new devices. Nothing. They could do this on the strength of their operating systems and their developers.
Leo: I truly felt like this would be a litmus test for Apple. And they absolutely passed. They did everything right. They opened up the platform somewhat. They added new features that people really want. Now the question is, can they implement this? And we’ll find out in the fall when they finally do announce new hardware to go along with the software. But to me they did everything right, and they did show a clear vision. Home fingerprint reading, a new programming language, continuity, the new look to OSX - all of this is post-Steve Jobs, and really shows a clear vision going forward.
Alex: I think that people who are wondering, “Can Apple keep on growing?”, I think that these are the seeds they’re not the trees. They are the seeds of explosive growth for Apple, that takes their stock price past $1000 over the next two or three years, IF the seeds grow into trees.
Rene: That was a stock split, I think.
Leo: Yes, a seven-way. As a naysayer, and a guy who really was afraid that Apple had lost its way, tentatively, because we have to see the implementation, but tentatively I’d say this is a very positive sign.
Rene: Last year we saw Tim Cook’s – wait, let’s see, it was after his restructuring, when Johnny Ive and Craig Federici came together at IOS seven. But it was Part I and now we’ve seen Yosemite. This was really Part II, to me, of Tim Cook’s…
Rene: And, again, flawless presentation – everything was lined up.
Leo: Now, I have to say, it’s all very proprietary. I do believe Apple is building a proprietary ecosystem. I’m not a fan of proprietary. I’d like to see open. But you see the difference between what you can do with open and what you can do with proprietary. And there are certain advantages.
Andy: Proprietary is only a problem for me when it’s what I want to do. If you have anticipated everything that I want to do in you give me a way to do it, I won’t notice that I’m only operating within your instructions, because I’m actually doing everything I want to do.
Leo: By the way, the split will be 7 to 1 on June 6. You will have to be a shareholder of record as of today, June 2. So quick buy your Apple stocks, if you care. I don’t think it makes any difference in the overall value of it. Final question: John Foley of Chicago Illinois. This is a good one to end with. What, if any, features were not announced that you were hoping they would?
Andy: I was hoping to see some nod toward easier multitasking on at least the iPad, either split screen –
Leo: We didn’t see split screen!
Andy: We didn’t see that at all, but we did see - and this is in my notes as I was typing - you saw little nods towards one of these classic Apple explanations of, “No, our competitors will give you tacky split screens. We thought about why do you want split screens and can we give you a better way of doing that?” So, for instance, there’s a feature that’s demonstrated in the iPad version of Mail where - how many times have you been typing a reply to something and you need to refer to something else, now you have to cancel this out, go back to there. Now you have the ability to simply pull that down, re-exposure inbox, look at which you want to look at, then pull it back up again and put it in that way. There are also ways where the Calendar now has ways of expressing itself into the Mail app , into other apps, when it feels as though you you’ve just gotten something which refers to this other person you know who has appointments. I will make sure that that function is exposed to you within Mail. It went so fast, that I’m not really sure the procedure, but the impression I got was that this is a situation where in IOS 6 or 7 you would have to get out of mail, go into Calendar, then go - - - if we write both these apps, we can simply say, “He is probably going to want to schedule something. Let’s expose a Calendar functionality at this point.”
Leo: That’s a nice kind of multitasking.
Rene: And the one thing that is important to remember is that traditionally this is Part I of IOS version and then when they have the iPhone/iPad event, we get Part II and there are new features that are specific to that hardware. Or they just didn’t want to announce them ahead of time.
Leo: Split screen doesn’t make sense on an iPhone. Maybe you save that until you announce a new iPad.
Andy: Remember, that Apple will internally debate things up until the horses are about to leave the pen. So it’s possible that there are still some features like that that are being debated daily.
Rene: Or just aren’t finished yet, because they had so much else on their plate.
Leo: Anything you thought that we should have seen that we didn’t see?
Alex: Since it came out, I wanted to see the Apple TV opened up. You know, it’s a small computer, it could be useful for schools, can be useful at home. There are a lot of things you could do with and I think it’s been limited for a long time. I think there’s a good chance that this will happen when they update it. I think they’re going to be games and a lot of other things. So I can see, hopefully, positive writing on the wall. But I really feel like that’s a market that could explode, that hasn’t been given the opportunity it.
Leo: I’m a little disappointed they didn’t do OS 1 with Scarlett Johansson as the voice, but other than that, I feel like they’ve done a good job.
Andy: But then they don’t make us all wear those high pants and who wants that?
Leo: You know, in the future, everyone is going to wear high water pants.
Rene: And mustaches.
Leo: Anything you missed, René?
Rene: There are little things. And if I got that feature, I’d have to give up one of the other ones that they made. I want to see the Apple TV stuff, I want iTunes extras on Apple TV. There are all sorts of little things that I think I probably been done already, but just haven’t had enough time to be implemented. Like Andy, there was a checklist of complaints I had and someone went through and went done done done done done.
Leo: Do you think it’s likely, I do, that in maybe July or maybe even later this month, Apple will have not an event but just announce new Mac Minis, new MacBook Airs, maybe a Retina.
Rene: They could drop something like that in a press release.
Leo: I would not be it also priced to see something like that in fact, in the next couple weeks.
Andy: We saw a not insignificant announcement about the MacBook air and that wasn’t even like an announcement. It was, “Oh, you have mail.” And it was an announcement that there’s a price drop. Thanks, save me a trip.
Leo: It varies though.
Alex: I think we’ll see another launch in the fall.
Leo: Well, clearly September or October.
Alex: I think we’re going to be going towards Christmas and I think that’s when we’ll see the Apple TV upgrade. I think they’ll wait till then. Early September is the most likely.
Leo: You don’t want to crowd the iPhone announcement and the iPad announcement. Traditionally, that’s what they did in September and October.
Andy: They can do that into events though.
Rene: There’s iPhone music and then iPad Mac. For the last two years, those are the events they had.
Leo: All right. There was a big story this week that happened the day after Mac break weekly last week and we really didn’t get a chance to talk about it. Today was eclipsed by WWDC but real briefly let’s talk about Beats. The deal wasn’t a rumor. It wasn’t a false rumor, it was true. It sold for $3 billion. Most of that going towards the headphone business. I’ve seen some interesting speculation that in fact Beats was in financial difficulties, and that they needed to sell. Only one analyst said that, but it is interesting point of view. I stand by my initial reaction. Was a terrible idea and I’m shocked that Apple did it. Obviously, it was in a false rumor, but it’s still a terrible idea.
Rene: Tim Cook was not wearing Beats on stage, Leo.
Andy: He called Dre and Dre made him wait until the third ring to answer.
Rene: And he called him doctor!
Andy: And he also said, “What time do I show up for work on Monday Sir?”
Leo: At Recode, Jimmy Iovine and Eddy Cue take the stage. Eddie Cue said, “Music is dying.” This is so manifestly not true. What’s true is that the music industry as we knew it is dying. And this seemed to me a music industry bailout bill more than anything else. Jimmy Iovine is old-school music industry and I don’t think this is the guy you want to bring back. He said we want to bring back the album! Steve Jobs single-handedly killed the album with a $.99 singles. And now we’re going to Apple to bring the album back?
Andy: I don’t know if that’s necessarily his motivation.
Leo: His motivation is $3 billion! He and Dre took $205 million out of the $500 million Carlyle deal. $205 million each they took out of there.
Rene: Making Tim Cook wait for three rings is a bold move.
Andy: But here is the thing that gives me a little bit of pause and this is why, when I saw the terms of the deal, it clarified some of my thinking on this. Imagine what it would have taken for Steve Jobs to sell Apple to somebody else and then become an employee of that business. That was not his original technology business. And I know that Nathan sold Next to Apple . . . Imagine if he sold Next to the music industry business and then became a music industry officer. Jimmy Iovine seemed to do the same thing. He walked away from a 25 year career, in which he is a legend. Not just for making money but also having the right ideas and being someone that both artists and executives respect. The idea that he’s willing to dump out of the music industry business to become an employee at Apple, I think that says to me that this is about headphones, this is about accessories this is about a stream business, this is about visibility to negotiate. But the other big factor is that this is about Beats’ attitude and opinions about technology and industries, adding to Apple’s own experience. I really think that Apple decided to expand their mind by buying Beats.
Leo: Time will tell.
Andy: That’s just guesswork on my part.
Leo: I can think of no reason why this makes any sense. Not that Apple can’t afford to throw away $3 billion on the possibility that there might be something there.
Rene: It’s an experiment.
Leo: I congratulate Jimmie Iovine and Dr. Dre for being the happy recipients of this experimental money.
Alex: One of the things those is that the streaming market is very new. It’s very small. And regardless of how many people we’re talking about at Spotify, for example, in the grand scheme of things, it’s very small. It’s still very early. And it’s still very crude. You know what’s Spotify does, what Pandora does, is crude and barely works. There’s a lot of opportunity for disruption that these guys have. I don’t know whether they’re going to actually disrupt things. But there is a lot of opportunity there, because the services we have right now are medium at best. And very ripe to be turned upside down.
Leo: I think it was Phillip Elmer DeWitt who quoted an analyst who had some fairly negative things to say about this. The Carlyle Group, which is a merger, and NMA Group, bought Beats. The impression I got was to save Beats.
Alex: Well, to flip it. That’s what NMA does.
Leo: To flip it. And part of the reason was Beats had mortgaged their IP and their name to borrow money. Apparently, when they moved from monster headphones to in-house, the margins went way down. This may not be the salubrious steel that the people think it is.
Alex: Well again, with Apple brands, hundreds of millions of credit cards, people who have already bought a lot of music, and they apply that to a streaming service? The thing is, 10 million paying customers of Spotify is a drop in the bucket compared where it can be. And the thing is, for the music industry, it does not pay off to be on Spotify when there are 10 million paying users. It does pay off, the subscription service does pay off, when there are 150 million users that are paying.
Andy: That’s one of the money quotes that Iovine did during the code conference saying that Spotify has 10 milling users in the world. That’s crazy. There should be 10 million in the US. That should be a much bigger market.
Alex: Should be 150 to 200 million.
Rene: The interesting thing is that the music goes to Eddy Cue; the hardware, the headphones, goes to Phil Schiller. None of the stuff has global reach; none of their stuff has global manufacturing yet. There are a lot of things Apple can do just to leverage the heck out of those brands.
Andy: Imagine them on Shark Tank! And Eddy saying, “You’re doing exactly the wrong model here, because I think that you’re doing high markup stuff, you’ve got no international solution, I’m out. I’ll give you 3 billion for hundred percent your company.”
Leo: I do hope that Jimmy Iovine doesn’t represent the old-school music industry coming into Apple and saying, “Here’s how we have to do it from now on.” I just feel like that’s exactly the wrong…
Andy: I feel like they wouldn’t have made that offer to give him such a prominent spot on the executive team if he had not shown an ability to work with Apple. You don’t last long at Apple as an inconofile.
Alex: And he’s been working with Apple for a long time. He is part of why these deals got done in the first place, so it’s not like they just went to Beats.
Leo: Do those deals follow Beats or do they stay? Do they leave? Not that streaming music deals are that important, but…
Alex: I think they’re very important. I think the streaming music deals…
Rene: I’ve seen different reports…
Leo: They have completely opposite answers I don’t know what the answers are.
Alex: I think if they don’t change the service, I think Apple can own the service without making it part of iTunes. And I think they would retain all of those.
Rene: Keeping the brand.
Andy: I can’t wait for the fall to see a Beats-branded something - to see how they integrate the Apple brand, because there’s no shortage of history with Apple integrating other brands under their own umbrella. There’s Siri, there’s FileMaker. And iTunes is also considered a brand.
Leo: They said they’re not doing that.
Andy: How so?
Leo: Apple said they’re going to maintain the Beats brand; they’re not going to integrate.
Andy: Would they treat it as though it’s an in-house product or would they treat it as something . . .
Leo: I thought they were very clear . . . It’s a stand-alone -
Andy: They can’t monkey too much with it, because there are people coming in as fans of Beats a one of the most compelling things that I came across is –
Leo: All you’re buying is the brand!
Andy: There are people who have switched, kids who switched over. Their aspirational thing is someday I’ll be able to buy my Apple thing. A lot of that switchover is “Someday I’ll be able to own my own pair of Beats headphones that I didn’t find in a bus terminal.” And so if they monkey too much with that brand there will be a disconnection.
Rene: Christina Warne had a great post where she wrote about how it used to be the iTunes everyone wants and now it’s the Beats everyone wants and owning that brand affinity . . .
Leo: As we well know, fashion’s very fickle. And fashion trends don’t last that long. It’s a lot of money to spend on something that night might not be very hip in six months
Andy: I was outside Walgreens yesterday and I saw a guy with a pair of Beats headphones who also had an iguana on the top of his head. And I took a picture, because I thought it was the freakiest thing I ever saw and a bad use of the Beats logo.
Leo: I think that the real answer to this is, a billion ain’t what it used to be. And three billion ain’t what it used to be. And it was chicken feed for Apple.
(All speaking at once.)
Leo: And even if they get absolutely nothing out of it, which is exactly what they’re going to get, Jimmy and Dre are going home in about five weeks. 3 billion, so what? They made more money than that last week.
Alex: I like to see Apple taking some risks in that area. I like to see them trying to do something down that path and…
Leo: Is there any risk, really? There’s no risk.
Rene: They can remake that money just by selling a lot of high-priced headphones. It’s just loss of time and focus. The worst of all possible outcomes is they lose a year of time.
Leo: I hear MC Hammer is available
Rene: Samsung is going to buy Ice Cube and Bo.
Andy: It is something I hadn’t thought about. If Apple was aware enough about these to know that you’re making money, but wow you’re running your business poorly. If we ran it we could make so much more money out of you and we would pay this off in about two years. I’m not a business reporter, so that’s the first time I really thought about that.
Leo: And the one negative analyst report was from Sam Haggedah of Crivco who is somewhat - there is some question about how accurate he is.
Rene: Angela Ahrendts can sell Beats in China, Leo. Problem solved.
Leo: Think it’s a terrible idea. I think it’s a huge mistake, and I think it’s very reactionary.
Andy: I’m not saying this in a hostile way, but that is an interesting question to see whether both of these executives are working at Apple in five or six months.
Leo: Do you think they will be?
Andy: I think that if Iovine is still with Apple in January or February, I believe that would lead to… I believe this is a real deal and that would be the best conclusion of it.
Alex: I agree. And I think we’re going to see what they’re planning. Part of the iPhone launch, I think what we see in the fall is when we’re going to see whatever this is.
Rene: My favorite comment from the whole Recode thing is when Iovine says, “Tomorrow I take the tarps off. I get to see what’s under the tarps. Tomorrow!”
Andy: Remember, the funniest thing . . .Because this is what WWDC does to your brain - maybe it’s just following Apple for so many months. But the official picture in the official press release was Apple and Beats together in the great hall inside Apple and you notice all the Apple people either they have really crazy long sleeves or Tim is actually holding his wrist like this and it’s like, “Oh are they wearing the watches and they can’t show them on the camera?”
Rene: There’s another picture where they were all wearing Fitbits, too. I wonder if that was to throw us off.
Andy: Unless you’re playing a pirate, your sleeve should not be this long.
Leo: None of them were showing their wrists. I thought that was strange.
Rene: Except for poor Dre. Dre had nothing.
Leo: He’s saving up for a Rolex. We are going to take a break and when we come back, yes we still do picks if you guys wish to do picks we can.
Andy: I have one. Very handy.
Leo: All right. Excellent. We’ll go to those in a second. Our show today brought to you by, also very handy, something you want to keep in your back pocket. Gazelle.com. You know that Andy and I will both be selling our Android phones any minute now. The minute they announce a new iPhone, the value of those other phones goes down very rapidly. Now is the time to take advantage of gazelle. Get a quote that’s good for 30 days on your old electronics. You know, you’ve got gold in them thar drawers. I think gazelle is actually offering a little premium on iPhones and iPads today, because, after all, new ones are around the corner. That iPhone 4? It’s not even upgradable to IOS eight. IPhone 5S, you want to get a deal on that while it’s still worth solid gold. Get that quote. It’s good for 30 days. It’s not just Apple devices. You can sell your Blackberry, your HTC, LG, Motorola, Nokia or Samsung. Tablets from Samsung, Microsoft, Google, Asus, and Amazon. Yeah, they’ll buy your Surface2 if you want to buy a Surface3. Absolutely. MacBooks, Apple TVs, Apple displays and, of course, iPods too. They are all worth cash at Gazelle. Go to gazelle.com. Get all the stuff in there. Get the quotes. They’re good for 30 days. Check out, and they will send you on Mailer. They pay the shipping. They send you a box with a label on it, they pay the shipping on anything worth more than a buck. They do buy broken iPhones and iPads for cash. Did you forget to wipe the data or you can’t because it’s broken? They will do that for you. And then they will send you a check or PayPal credit or, if you’re an Amazon user, do go for the Amazon gift card you get an extra 5% that way. Gazelle has paid more than $100 million to over 700,000 customers. They pay for shipping, they process it, they turn around and get you the cash in your pocket. We should do a little Twitter contest. You don’t have to do it just go, put all your gadgets in and tweet me how much it’s worth at gazelle. Think it’s worth 500? 1000? I’d like to know who has the highest. Maybe at least at some point we could get a prize for the person whose Gazelle value is the highest. We’d never be able to verify it though. “I’ve got $8000 in my drawer!”
Andy: Is there a checkbox where you can claim that your iPhone was once owned by Johnny Depp?
Leo: That should add value. There you go. Gazelle.com. Andy Ihnatko, you have the pick of the week!
Andy: Yes, of course, live blogging during the keynote and it’s such a Wi-Fi noisy environment that I don’t want to tether to my phone via Wi-Fi. Unfortunately, I’m an Android user and because Android’s standard tether by USB driver is a proprietary Microsoft driver that Mac does not support, the only way to share your Internet connection from Android to Mac is through Wi-Fi. However, I came across a USB driver called HoRNDIS and it implements that Microsoft RNDIS protocol and it’s as simple as can be. You just run the installer and then whenever you turn on the USB tethering hook up, it simply shares your Internet connection. Nothing to set, nothing to tweak, it just works. I always think it’s a wireless world, but if I can do something by copper I would rather do it by copper, because is just so much more reliable. It’s free it’s on GitHub. It doesn’t cost you anything and, like I said, it works perfectly on three different Android phones I tried.
Leo: http://joshuawise.com/horndis. Thank you Andrew! René Ritchie, pick of the week?
Rene: Just this one quick thing that we didn’t cover that I wanted to mention. TestFlight was announced.
Leo: They bought TestFlight, and now it’s available as part of the App Store.
Rene: Apparently hundreds, if not thousands, of people can now beta-test the iOS app, which is a tremendous difference than the old way.
Leo: Huge improvement.
Rene: My pick of the week is Vesper. Vesper2. I have to admit that I do a podcast with Dave Wiskus, who is a designer of the app, but this version had almost nothing to do with him. This is a Brent Simmons job. For the things that Andy mentioned earlier, iCloud just didn’t work for them. First, they wanted to maybe do a web app, maybe do an Android app one day. They wanted to make a roll-their-own sync solution. And they came up with a really ingenious one that works off Windows 8, Azure I believe is the backend. And all it does is it syncs your notes from one version of Vesper to another. You can run Vesper on your iPhone, you can run it in 2X mode on your iPad. They’ve announced they’re making a Mac version of it, which is going to be good news for me because I love to power enter notes on the Mac more than anything else. And it’s a great little simple notes app that lets you tag things. You don’t think tagging makes a difference, but when you start entering a lot of the notes and you can tag them and then they’re indexed by the tags, suddenly you can find all these things that aren’t related in the same note, but are related by category or theme or anything else that you want. So Vesper2, great job by Brent Simmons!
Leo: $4.99. On the app store. For iPhone only, don’t search for the iPad version.
Rene: No, but you can run it in 2X mode on the iPad.
Leo: Alex? Do you have anything?
Alex: I think I’ve been pretty easy going on folks for a while.
Leo: You haven’t had anything!
Alex: I had to pull the bat back a little bit. One of the things that I’ve talked about a little bit and I just want to recommend because it’s really changed our company, is Cisco’s Meraki systems. It’s fine to have your Airport and Airport Extreme, those are all cute, but when you really decide that you want your company…
Andy: Somebody with Alex’s experience in the mountains that he moves, and then he says, “That’s cute.”
Alex: So we started off really slowly with these and it was one of those things. Aaron Mailer does a lot of our tech back end, he kept saying, “Gotta use Meraki, gotta use Merakit” and I was like, “Okay, we’ll get to it.” And then we put it into our DC office and then we started putting in everywhere. And the big thing is, is that with him a rocky system, even with a small one the little MX 60s or basically happens is that you build a network and anywhere in the world that you’re connected literally you can have a more rocky in Rwanda. They’ll plug them rocky in and it immediately pops up in my dashboard and I can see everything below it and it thinks it is part of the DC. It’s moving data with its local connection, but all the all its IP’s, all the internal IP’s, are all part of DC. So I can VPN into DC and control anything that’s connected to the VPN. So we’ve got people setting up right now down at the Westin Hotel for some screens tomorrow and if I want to look at those elementals and set them all up and do whatever else I want, they’re all sitting behind a Meraki. I didn’t need any static IP’s, I didn’t use any. I just plug it in and I immediately see it. All of our machines, whether most of my staff knows this or not, has more rocky installed on them. So I can see every machine, I conceive how much hard drive space there is, I can see everywhere it’s gone, I can take screenshots of it. So the thing is when you really start to dig into this for our company I have to say it’s an incredible and powerful thing. The little MX 60s that we use are probably three or $400 each, they’re not super expensive. They have a service that you pay for, it’s something like for $500 a year. Now the system that we put in DC is a little more expensive, but the point is that if you’re trying to figure out how to get your company to make sense, your small business that spread out which a lot of our businesses are, it’s just an incredible piece of hardware system to make it work.
Leo: Good pick. Meraki. They started as a mesh networking. The idea was to spread Internet access all over the Charrier network and then they pivoted and Cisco bought them. Now they are an Enterprise product.
Alex: So powerful.
Alex: They have great features. Like if you want to shut all the Wi-Fi down in a couple blocks…
Leo: Really? How do you do that?
Alex: No comment.
Leo: Doesn’t seem like a good idea.
Alex: It’s a great idea when you want your Wi-Fi to work
Leo: I’m going to pick the Apple free Swift programming language reference. Go on and get it it’s on iBooks, we just read through the entire 850 pages and I think everybody learned a little bit. I know why did. It is a reference. It is not a learning guide. I’m sure there will be, many of them, and of course if you’re an Apple developer you can not only get this, but you can get XCode 6, the beta, and download it and play with Swift. And I will be doing that tonight. I’m very excited about that.
Andy: You’ll write a tip calculator like no tip calculator that has ever been made!
Leo: You’ve got it. It’s going to have a blimp. To a TWiT calculator. Hey so great to have you here, Andy Ihnatko, Chicago Sun-Times. Are you going to stick around the Bay Area for a little bit, or are you going home right away?
Andy: I’m going home tomorrow night, but I will be bopping around a little bit.
Leo: That’s great! Look for a man with his cow and his camera.
Andy: I’ve enjoyed this highly interactive version of TWIT. It’s real kitschy. You’ve got real Mexican Cokes in there.
Leo: We did that for you! That’s your Mexican Coke.
Andy: I might have to move here!
Leo: We always buy that for you, you know!
Andy: Then you won’t mind me taking the remaining set of bottles with me?
Leo: If you wish, you may.
Leo: Right? I don’t think we buy for anybody else. Nobody else drinks the Mexican Coke, right? They do? We started buying it for Andy, but now everybody likes it. I should probably explain why this is a big deal. Because they use the cane sugar not high fructose corn syrup.
Alex: And I love the cola. Refresco. I love the Costco story. You’ve heard the Costco story right? Because at Costco you can buy this Coke. Coke called Costco and said, “You can’t do that! That’s from another country. That’s against the whole thing. You cannot bring it in.” And Costco said, “Fine we’ll stop selling all Coke products.” And Costco said, “Well on second thought, never mind.”
Andy: Did they go to some sort of community college for business? They’re buying Coke products that are popular and selling them. It’s a very Microsoft-ey response to somebody who’s helping your product get promoted.
Leo: We want to thank Rene Ritchie for riding the big stretch limo up to Petaluma.
Rene: It was an honor to sidekick.
Leo: Are you flying back to Montréal right away?
Andy: It was like going to the prom with Rene. It was wonderful.
Rene: It was fantastic! I’m going back on Saturday. I’m going to be here all week.
Leo: All right. Try the veal. There’s Alex Lindsey? Nice to have you here.
Alex: Good to be here.
Leo: Sometimes I’m all by myself with TV monitors, sometimes I get to be with all three of you. Thank you for being here. We do Mac break weekly, normally on Tuesdays, it was a little different this week because of the WWDC. We’ll be back on schedule next week. 11 AM Pacific 2 PM Eastern time, 1800 UTC. We love it if you watch live. Please do. If you can’t, you can always get on-demand audio and video after the fact that twit.tv/mbw, or wherever you get your shows. Don’t forget we have wonderful TWiT apps, third-party apps, on all of the platforms: IPad, iPhone, Android, even Windows Phone and Blackberry. Just check it out on your platform and add it. That way you can hear every show. Have them automatically. If you would like to be in studio… Great studio audience today, thanks to all of you for being here. Just email email@example.com and we’ll make sure we have a chair out for you. Let’s see. Tomorrow in the Mac Break Weekly time, it will be iPad Today. We swapped those two shows. Sarah Lane and I will show you some of our favorite apps on the iPad. Tomorrow. Coming up next, I don’t know. Something.
Chad: Tech News Tonight.
Leo: In 2 hours.
Chad: In, negative 18 minutes ago.
Leo: Oh it’s now! 18 minutes ago. I’m looking at the wrong clock this whole time. I thought it was two in the afternoon. Whoopsy! Sarah Lane is next with Tech News Tonight. Thanks for joining us. Now get back to work! Break time is over. See you later!