MacBreak Weekly 402 (Transcript)


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MacBreak Weekly 402

Leo Laporte: It is time for Mac Break Weekly and Rene, Alex Lindsay are here and we will talks about the Beats rumor. Is it even true? And we will answer your questions using the question engine. Also, a new way to break into Apple Stores. It is all coming up next on Mac Break Weekly.

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Leo: This is Mac Break Weekly, Episode 402 recorded May 13th 2014

Beats Me!

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It is time for Mac Break Weekly the show where we cover the Apple News in obsessive detail, and at times there is very little news, and sometimes we are even more obsessive. But Andy Ihantko says that is going to be okay from the celestial waste bandwidth of the Chicago Sun Times. There he is holding his Simpson phone, where was that from?

Andy Ihnatko: That is from Sunday’s episode of the Simpsons where you get to see what apps Homer has launched on iPone, or whatever they call it?

Leo: It looks like grand…..?

Andy: You have got your Worms, with friends, you have got your iRoons, you have got your splint interest, you got your Wimper, Grand Theft Walrus, Instagrama, Snub Hub, Twitter, Call of Daddy and the app he actually wants is Duff Count Down. This is the countdown show that you will be absolutely drugged to show your wife, if that one.

Leo: That is awesome. It is a great screen grab. I love it!

Andy: Is there a terra department at Simpsons that is only there to write gags for people who have the ability to freeze frame absolute high definition video, because you are not going to get these jokes.

Leo: You are right. But that is, they call that in a real live show, they call that the playback, the live playback and those are the guys who are doing the computers. The reason why I know that is there is a fan of ours that snuck a Twit tab into the browser in Silicon Valley. He has now told me that one of the screens in the news room, the HBO show of the news room will feature a Twit screen sometime in the near future. So that is an important job, those guys who make up the fake screens!

Andy: We are the unsung heros of our industry. Thank-you for giving us free exposure, and the reminder that we do have some sort of an audience somewhere in this world that could be applied into television.

Leo: There is some value somewhere. Also here with us from Washington D.C. at the Whitehouse, it is Alex Lindsay.

Alex Lindsay: Hey, how is it going?

Leo: Reporting live from…..

Alex: We are here Leo to talk about the FCC. I have decided to cover this directly and get right to point.

Leo: Yes, very nice. Could we have Mr. Lindsay goes to Washington Ladies and Gentlemen.

Alex: Yes. Exactly, exactly. It is a good picture.

Leo: I love it. I love it. We are working our way slowly up the east coast from Boston to Washington, no it is the other way around, Washington to Boston and now to Montreal. You can see Mr Rene Ritchie.

Rene Ritchie: We are in the Bermuda Triangle, Leo.

Leo: Yes, we are in the Bermuda Triangle. You know what else is in the Bermuda Triangle? We thought that today would be the day that the big announcement that Apple is acquiring Beats for 3.2 billion dollars. They said around Tuesday or may be tomorrow. I am on record saying that it is bogus, these are bogus rumors and that the sources are Jimmy Iovine and Dr. Dray. But I do not know obviously that is the biggest story to talk about. You have got your ear towards the railroad tracks…

Rene: You know what Leo

Unknown Voice: You know Leo we actually have it on tape.

Leo: Let us see it.

Excerpt from video tape: Leo ; It was a rumor created by Dr. Dray and Jimmy Iovine in an attempt to sell head-phones and stock or whatever to drum up gen up interest in a company that is actually failing. Thank-you, to our editors. Do you think that I went too far?

John C Dvorak: My God I think that I went way too far.

Andy: Did you have some editors from Fox News or something because that was a well-turned out piece of promotion.

Leo: You should save that and when they actually announce it, we are going to play that so that I can be completely humiliated.

Rene: Or John C Dvorak can play it?

Leo: Yes, right exactly. What do you think Rene?

Rene: I mean it is an interesting rumor and not one that we, there is an April Fool’s Day joke about this not too long ago, which immediately the one thing when they reported it in the April Fool’s Day joke. But it is interesting because there are several areas of technology that Apple is good at but is having trouble in securing for example in streaming rights. And there is a rumor that Beats is the only company in streaming audio right now that has transferrable rights, and if that is true then may be that will help Apple. But more importantly Eddie Cue is one of the most busy executives in Apple and that is saying something because all Apple executives are busy. But he has to run the iTunes store and he has to run iCloud and he has to secure all these deals. And maybe if Jimmy Iovine can come and maybe help take that off Eddie Cue’s plate so that Eddie Cue does not end up being one of those former Apple executives then I think that might be at least to me could be the most interesting read of where this could help Apple.

Leo: That is an interesting take on it that they want Jimmy Iovine who is record company executive for many years and highly respected that they want him to run iTunes in effect

Rene: Or at least do the music deals, and Eddie could focus on the TV and movies deals and not have to do everything all at once.

Leo: So I am looking at an article from Apple Insider in, well it just came out but they reported it in March Beats Music had a 110,000 subscribers which is fairly pathetic!

Alex: I do not think that what Beats Music has right now means anything if Apple takes over because Apple has 450 million credit cards you know.

Leo: What do they need this for they have got iTunes radio.

Alex: I think that they have had trouble getting this specific type of subscription service and if it true that Beats has transferrable rights, then I think that the music industry has been very resistance to giving them this access because they are afraid of what would most likely happen which Apple will crush everybody else. They have a lot of opportunity there. The biggest problem with this acquisition if it goes through is antitrust because the amount of damage that Apple could do with this acquisition….

Leo: I do not think that there is any anti-trust threat at all. I think that they are buying the failed music subscription service, Beats is not getting any interaction at all.

Alex: But if you add Apple’s reach to….

Leo: Okay, wait a minute but if you are a record label maybe you were stupid enough to sign this deal with Beats that they could actually transfer the rights to another company. You are going to submarine this in some way and you are going to sabotage it quick.

Alex: May be but what if Apple does not absorb Beats, then the question is whether Apple will lose the access to that subscription service, if they do not make it Apple, you know. So that is another option for Apple.

Leo: What about the head phones is there any value to that, Andy Ihantko?

Andy: I mean it is making a billion dollars a year of what a lot people think are very cheap, plastic and kind of ugly and really show off the logo over the performance of the audio. It is a value able point branded to too value able to crush, but as I have been explaining all weekend as everybody else has is that if this is an acquisition why would Apple be interested. I do not think that they are interested in the head phones because all of the things that Beats has in the entire package is the headphones that Apple could actually build themselves and do a better job building and probably even marketing it to their existing customers. I really think that this is about personnel that they want segments of the customer base out there that they are not reaching with their existing products and existing strategies. It is one thing to buy a streaming music service, but it is another thing to find that 10 to 12 percent of people out there who are not into iTunes right now and may be not even into Apple hardware right now that you could be reaching.

To Rene’s point I also think that it is a big deal for the next step for the company instead of treating iTunes as it may be originally was to sell iPods and, then it was a way to sell iPhones and, now treating this as a core part of our business right now. And if Apple is really becoming a more mature company as a content maker, then the day would definitely be coming where they cannot run that division but with a tech guy who understands the music industry you now have to have a music industry guy who understands the tech business and that is why they would be getting Beats. So the more I look at this the less I think it is about the hard-ware market, as profitable as that is and, it is less about the streaming market, as important as it is to get into a subscription music service in the near future and I really think that it is about the ability to get a core of executives that has grown up and eats, breathes and does everything else with music. And they are the ones that are going to instinctively know how to operate and market music to the entire world and not just fans of Apple products and that is where the 3.2 billion dollars comes from! And again assuming that this is a real thing and assuming that this actually happens because remember it certainly is just a rumor right now.

Alex: And again a lot of people in the music do not think that a lot of people in the tech industry that really gets them. I mean I started in the music industry and, every time you go to a tech party, it is like okay these guys are kind of cute. Like they do not know and they do not feel like and nothing like what you are used to and nothing at the level that you are used to having it. And if they want to make those deals they have to have people like that. That is where I do agree with Andy, but I do think that there is an incredible amount of value in something that is generating a billion dollars as well as …in hardware and I think that a subscription services also makes a lot of sense and, Apple has not been able to make this turn and, of course I have been talking about it for years that they need to make this turn. I think that the one opportunity for Apple is the high quality  music service so would you pay 20 dollars a month or 15 dollars a month, or whatever it is to have a 24 bit audio with your cool headset.

Leo: A I think that it is a bogus rumor and Dr Dray is secretly laughing as he listens to all of this and, then B if it is not a phoney rumor then it is a clear sign that Apple has completely run out of ideas.

Andy: No, I disagree with that. I had a problem with this rumor that first broke on Thursday and, it did not take me long to realize that the reasons why I was having problems with it is because I grew up with Apple. I grew up understanding Apple as a maker of computers. Every-time they come up with a product that is not a cool piece of hardware at least some of me is always thinking that they are making an iMovie because that helps sell Mackintoshes. Of course they are having an iTunes store because they want to sell content because that makes their devices more valuable, and goes on and on. Just as you sometimes have to let go of your original concept of Star Wars as when you were a little kid, you have to realize that a generation thinks of Apple as a content brand and a consumer brand. That is why I keep thinking about the next step for Apple cannot just be we run business based on very, very high margins on hard ware, it has to be on we are making the entire widget and, now the widget includes the entertainment. And, if you continue this line of thought beyond the ability to get content for the iTunes stores like licensing deals and extend that past that point where now you have a relationship with the creative community, where they know that the person who heads that music division at Apple is one of them. They are a producer they are recording industry executives. They are not just there to figure how can we make your new album or new track into a way to market new commercials or new hardware, how can we make as much money for you as possible?

And if they can turn the iTunes store into a destination label that people or artists want to work with that could be a real turn of events that Amazon cannot deal with and that Google Play cannot deal with. So there are a lot of real opportunities that goes beyond, again what I consider to be tacky, big plastic head-phones with way too much space.

Rene: There is something to be said to when we spoke earlier that the iPhone is the single biggest business at Apple and it is going to be the biggest business for a long time and Apple is not going to be able to sell enough iWatches high enough priced or even come close to that and the same thing with the iPod, sorry the iPad and with the Mac and there is no other product coming along in the pipe-line that looks like it could be an iPhone sized business. So Apple if they want to maintain growth it is important to them and it is certainly important to the shareholders and to the industry. It is going to have to look at other ways of making that money. And the absence of big things is going to be a bunch of little things and iTunes has already go the potential, I mean it is contributing more to Apple’s bottom line and silly as it is…

Leo: Is it music or is it video and TV?

Rene: It as all of that. Music is certainly important because downloads are falling so Apple needs something that will replace downloads. But it silly as they are 14 dollars headphones or 200 dollars and whether it is by Beats or Apple of things or whether Apple makes their own or whether they want that brand because it appeals to different people more than the Apple brand that contributes towards not the Internet of things but the Apple things that can be carefully selected products that once again can increase the overall value of Apple’s core business.

Alex: Well, if you look at Apple squeezing the music industry from both directions through the subscription service that could theoretically dominate the subscription process as well as the ability to possibly even curate and sign their band directly through iTunes or directly through that subscription service with the people that they just brought in. It puts the music industry in a pretty heavy clamp if Apple chooses to do it. With me once I have finished with the music industry I would focus on the film industry or TV. You know that you can do that over and over again.

Leo: Well, since Katie Cotton is retiring maybe Dray will have a job in PR?

Rene: That is why she retired Leo so she would not have to deal with this story. That is a Dan Warren joke that I am stealing.

Leo: It is a good joke.

Andy: I wonder if her replacement will get a ceremonial like a nicely mounted version of her key board and instructions here is the Command alt function button to automatically paste and reply to Apple does not comment on unreleased or unannounced products.

Leo: Katie was eighteen years as vice-president of worldwide corporate communications. She was the name that you referred to when you had a quote from Apple. Now Sam Biddle of course of Valley Wag has the opposite take. He say goodbye to the ‘Queen of Evil Tech PR’’.

Andy: That is disgusting, absolutely disgusting.

Leo: I thought that Katie was a class act in every of respect. I never had a problem with Katie Cotton.

Andy: That article has absolutely no conversions with the experiences that I have had with her over twenty years. That was disgusting, disgusting article and I was deeply ashamed to be hooked on to the same medium as that.

Leo: Have you read it?

Andy: That was terrible.

Leo: That was why I did bring it up because I was curious it was not my experience of it and whether any of you had any negative experience of it? It was her job to hide Steve illness, but that was her job and I think that she did it very well and with class. I do not think that you could say in any way that she was the evil queen of tech pr.

Rene: She created the Apple PR organization like that. A lot of companies have external PR, they hire some wag head in some company. She built a world class PR organization in Apple and one that did not…I mean some people would say that they were very quiet and that they were a wall instead of an enabling force. But she built an absolutely world class press organization and she built the culture of Apple inside of that. I Apple there was a lot of wonderful senior and junior press people who were all a part of that process or in-culturation and that alt least is going to persist long past Katy.

Leo: Cotton’s comment to Ricod is that this is hard for me Apple has been a part of my heart and soul. Apple said and the official Apple statement said she wanted to spend time with her children for some time now and we are really going to miss her. You know eighteen years is a long time for what she has been doing and I think she deserves a break frankly.

Andy: Every time that one of these departures becomes big news I wonder why there is not a realization that a lot of these people they do not just dip in for a couple of years and then move onto 3M or Xerox they are lifers, because they are part of that culture and part of that community and they like what they do and it is a long, long chunkier life time spent doing one thing, no matter how much you enjoy doing it and there does come that point in which you have that monthly meeting with your accountant and, he starts off with the same question now why are you still going to work guess how much money you have? And sometimes that month comes when that person does not have a good answer to that.

Leo: Let us figure the stock options that she got eighteen years ago and they were well invested for fifteen of those eighteen years probably worth some money.

Rene: It is important to understand, I have a lot of friends in a lot of different tech companies and some of them will tell me, Oh I made an icon last month or I made a line of code last month and they will have projects that come and go and they will have time to take off. It is not a constant struggle and at Apple certainly everybody is doing the equivalent of a Marathon of in bursts of sprints and that includes their PR people who are busy on Sundays and all hours of the days at night. And to do things like an iPhone launch and iPad it is exhausting, it is like a forced march after a forced march and now some of them are taking the opportunity to considering there is a change of guard at Apple to take the opportunity and to take stock and say Okay I am done I need a rest.

Alex: I have known folks that have are no longer in Apple PR and in the level and pressure of detail is intense. You know every little bit from every little shoot, it is never okay it is not good enough, I mean the way they make their products is exactly the way they make everything else and you know it can be very stressful for a lot of people.

Rene: They are chronically under staffed, we think the engineering is understaffed, the marketing and PR is incredibly small for a company of Apple’s size.

Leo: Any word of who will take her place? Steve Dowling who is the guy issued the statement or probably somebody from her office. I think that Jimmy Iovine or Dr Dray I think that the two of them together would be a wonderful.

Andy: Their call on old music is going to be awesome now.

Rene: Viva La Cupertino

Leo: Okay, so when this does not happen by next week can we say that it was a bad rumor or how long do we have?

Rene: Go for the cycle next year Leo?

Leo: It is so obviously bogus, despite the fact that Dray put out a video on Face Book saying next to the sale here is the next rap billionaire. A video that he merely put down which makes me think frankly that the whole thing came from his office.

Andy: Well, I agree with that. I do not know if it is real or not because we are going on such little stuff that the only thing that makes it more interesting than most rumors is the number of high profile people who are really sticking their necks out about this. The financial journals are using language that you do not write that word and then take your hands off the key board and then look at that screen, and not think if this does not happen then anytime that I am wrong about anything in the future then they have the right to cut and paste and say yes but ofcourse remember that Curran Bland swore blind that Apple was buying Beats, because we knew and Google actually picked it up four months later for a much lower price than what being tossed about. So we just do not know what is going on and anybody is a position to really, really know is not  supposed to be talking about it as we need to remind ourselves.

Leo: Andy has just pointed out that Apple has not denied it. Here is what I think is happening they are meeting with the Beats executives but it is to talk about something, maybe bundling Beats headphones for the iPhone, that would make sense. But maybe they do not want to issue a denial right now because they are in delicate negotiations any way.

Andy: And there is absolutely no reason for them to say one way or another. I mean they are not required to swing at every pitch. And when you think how they are benefitting by officially denying this rumor, or even saying that Apple does not comment on rumors. What does that gain for them? That does not gain them anything, so there is no reason for them to do anything at this point. It is more interesting right now as far as I am concerned that it is an opportunity pretty much for everybody who professionally and semi-professionally in their lives, and also on amateur basis likes to talk about Apple and what they think Apple is and what they think that they should be doing. It is a sort of litmus test on what you believe Apple is.

If you were to think about this acquisition on what basis would you say that this does not make sense for Apple and that this does make sense for Apple. And that will reveal what you yourself think. It is not like I said it made me think about how often times when I think Apple should be doing it is because I historically think them as a hardware company. It is hard for me to imagine them as an umbrella company that has a lot of services that are in the orbit of technology but not necessarily in the form of metal or plastic but just to be electrons is that they are in the business of.

Leo: You know  …you cannot a prove a negative.

Rene: No.

Leo: And we are just going to wait, and when it does happen.

Andy: And you cannot prove that either, Leo, and, you know it.

Rene: I think that when Dray walks out on the WWDC stage we will know once and for all.

Andy: No when Jonny Ives walks up with any Beats product on his body then we will know.

Leo: If that ever happens then get me a baloney hat so that I can eat it.

Andy: We have to make nice with the new guys and we have to make them welcome that is why I am wearing these hot press dyamal purple presence headphones.

Leo: Right there.

Andy: As soon as I am off the stage…(incomplete sentence)

Leo: You just cannot imagine Jonny Ives in any way countenancing this. Okay, well they do it and it for the streaming service which is dying, but okay, they will kill the Beats business or what I do not know maybe spin it off to get their money back. With a billion dollars a year it will not take them long to, remember that is the revenue but to figure out the profit margin on Beats headphones is probably 98 percent.

Andy: Yes, I am not sure that even Apple is a company that is going to say that this division is generating a billion dollars a year, maybe we want to hold on to that because we did write a pretty big check for it. Also remember that a part of this that makes a lot of sense to me is when you think about as a company grows you have to start looking at the part of the world map that you do not have that  with the Apple logo colored in on it. What parts of the market are you not reaching? And if it is the part of the market that you have been trying really, really hard to get into and it has defied all of your attempts, then the next line of thought is okay who is successfully marketing products to these people and can we buy these people and buy their expertise in some way that Apple can buy something else. It is interesting.

Leo: To me Apple has always represented quality and to get into bed with  sleazy Hollywood industry schilles.

Andy: But they did that when they opened the iTunes store. They did than when they started selling movies. I check myself when I called Beats headphone Oh they are cheap, they really do not sound very good. The fact of the matter is that they do something to sound that customers like. The same way who take a lot of pictures complain about this phone or this camera are bad. The only reason why people like this camera is because it is hyper saturated and the colors are taking things way too black and white and they are blowing up these colors. Well, you know what that is something for us to complain about but people like that.

Leo:  People like Instagram.

Andy: They like salt and they like sugar and they like fat and that is why Macdonalds does so very, very well. The store that made air fried California style fries that opened up a couple of miles away from here went out of business after three months, because air frying you just basically put the potatoes out and let them dry out in the? Okay.

Leo: Air fries.

Andy: Instead of dunking them in the hot beef fat for 5 or 10 minutes okay whatever. Good Luck with that.

Rene: Also I mean if you look at what the 3.2 billion is about a couple of days or  weeks’ worth of money for Apple. And of Apple’s biggest problem is how to buy companies and get them into part of Apple’s culture. And with Beats you are getting two high profile guys who may or may not fit that model but as a company in general it is something that it will be either be overwhelmed by Apple’s culture or easily integrated into. So it is not as disruptive as a lot of other big purchases might be.

Alex: Well I also think that they definitely give Apple access to parts of the music industry and the movie industry that even Steve jobs did not have access to.

Leo: That is the business, can Jimmy Iovine walk in even carrying an Apple business card, can he walk into places that Tim Cook could not. Probably.

Rene: American Idol.

Leo: Alex you worked in the music industry did you ever deal with Iovine?

Alex: I did very early on and it was a very long  ago I only shook his hand in the early 90s.

Leo: My sense of him is that he is a hype master. But he has produced some of the greatest albums of all times.

Alex: What do you mean a hypemaster we are talking about Apple. I mean you know that Apple does make good products, and a lot of is built on what people believe is true.

Leo: And he has been very good at marketing Beats.

Rene: All I get is the HTC style speakers and I will be happy with the deal.

Leo: Awesome and by the way look how well Beats helped HTC sell The One last year so much so that they sold of their stake and I bet now they wish they had not. If the rumor is true then they have just threw hundreds and millions of dollars, but that is another matter.

Rene: Cannot catch a break.

Leo: But it did not help the HTC One have the Beats Label on it. They got rid of it didn’t they. The boom sound which was identical on the second HTC One. I do no know what the advantage was on that particular one in the market.

Alex: I do no think that it is Beats name, I think that it is the people there and the subscription service and I think that the head phones definitely generate revenue and that does make it easier for people to swallow the buying.

Leo: This is US dollars and most of Apple’s cash is overseas for tax reasons.

Alex: And that could be useful for them as well.

Leo: It is not an international purchase. You know if Beats were headquartered in Belgium I would say that this is true because it is almost free money but it is US dollars and that is cash that Apple is not about to throw around.

Andy: We are not talking about the Beat dollar amount that we do not know is genuine or not and what currency it would be paid in so.

Leo: It would be paid in Francs.

Rene: I am sure that Iovine has a Cayman Islands hotel that he could run the business out of.

Andy: It is a nice bit of Serendipity that this rumor was really spreading the week that the NFL draft, which is another thing that everybody that is paying attention slaving over every detail of this, they do not have any roots in that business and they do not understand the ramifications of any of these deals being made, but it is fun to talk about because it is a part of your community and maybe it will help you understand the next decision a little bit better.

Leo: So Andy are you an expert in NFL drafts? Strategy?

Andy: Well I will say that I bought a very nice suit to wear over the weekend just in case I got that call and that call did not come. I was also not picked for the Eurovision Song Contest and nobody sent me flowers for Mothers’ Day so why did I even bother getting out of bed this weekend that is what I have been asking myself.

Leo: We will call you AndreiReVorst. I want to know how they print those T-shirts. Do they know at the time of the draft that that guy is going to be picked by the team? Or do they announce it and, there is guy at the back with one of those machines making the jersey and putting the guy’s letters on the jersey so they have it. It is so quick.

Rene: They print every jersey in advance in case they get picked.

Leo: I know that ESPN does a video in advance of every single potential pick going.

Andy: I wondered the same thing too, and I also thought that it probably would not cost a lot of money in anyway, if you are an NFL prospect to make sure that you have one of every baseball cap standing by.

Leo: I guess so.

Andy: And any house would win for that call. I am absolutely with you and I think about these things and just like I am thinking about what is it when you win an Oscar what is the process for actually getting your name on the thing, that you actually have to give the trophy in.

Leo: They actually take it back.

Andy: That is why it was so cool to see at the Governor’s Ball that they actually had an engraving station for you and every Oscar winner had to wait in line to see here is my Oscar and here is my claim ticket that will engrave up the plate for you and actually stick it on it with a special jig, because it was like so that is how you do it great.

Leo: I would love to be in that line. Wouldn’t you love to be in that line? Hey, Kevin, Meryl says….

Andy: It is a line of people who are not used to waiting in line for anything.

Leo: Curtsies, Meryl. She did not win this year, I am sorry Meryl. Rub salt in the wound.

Andy: She won by virtue of being Meryl Streep and that is the greatest prize of all and the end of the day if you get to be Meryl Streep you are not going home a loser.

Leo: She could have won. Was it her performance in August or Sage County I cannot remember which one was just unbelieve ably good and involved Fisticuffs so that is nice.

Our show today brought to you by audible.com, my friends. All I have to say is audible.com and then Andy will go for another minute and we will end the ad.

We are audible fanatics and we were talking before the show about Andy’s recommendation a few weeks ago of really great biography of the Beatles and I made the mistake of and, Andy has warned me now also and so I will not make this mistake again I am three-quarters of the way through Flash Boys which is a great book too which I recommended a couple of weeks ago. It started by accident, the Beatles book too started by accident. So I will just listen to a little bit. Four chapters later I had completely forgotten about trading in the high frequency trading in the stock market. I am living in Liverpool and I love it Mark Lewisohn’s amazing book forty-three hours and they only get to 1962 the place where the Beatles are about to become famous. But, not yet I thank-you for that recommendation, this book could be your free forty-three hours free, if you visit audible.com/macbreak. Audible has a150,000 titles. All the new books come out on audible.com, and they are phenomenal. Andy what are you listening to.

Andy: Right now it is to Creativity Incorporated: Overcoming the Unseen Forces That Stand in the Way of True Inspiration.

Leo: What the hell?

Andy: Yes and look at the cover of the book and

Leo: Oh it is Ed Cantrell. Oh My God! (Too much cross-talk)

Andy: It is mostly a management book and also specifically on here is how we manage creative people at Pixar. So if you are looking for inside stories for well when we first tested Tom Hanks, well no you are not going to get stories like that. You are going to get stories about how do you design a building so that creative people can actually get stuff done. And even in the first couple of chapters he goes into detail over the simplest thing about how there is a conference room with a table in it and how that screwed every body up the fact that there is a long conference room table in this building, in this room because if there is a table then there are chairs at that table. And if there are chairs at the table then people have to choose where to sit, and then they are going to decide that if they have got important things to say then they have to sit next to the important person which leads to having place cards set up, which leads to people entering the room and reading the place cards and deciding immediately that that person must be more important than me, but I must be more important than this person which is why it became really important to get rid of the damn table.

So it is a really nice little look into the problems of the it is not enough to be highly creative, you have to run a business that allows creative people to get stuff done as a major team. So you do not do that by saying the you know what we are not going to having any walls anywhere, we are just going to have a giant porch with natural grass and you are not allowed to wear shoes, or any pants that go below the knee because we are not into that corporate stuff, Oh no, you have to run a business so it is great stuff. I am only about four or five chapters into it right now, but yes it is becoming a really, really cool book with a lot of insights that I would never have figured out.

Leo: I cannot wait, another great book. That is the problem that there are so many great books at audible.com, and really tough to pick your first one. There is a huge variety so go over to audible.com, browse around and when you are ready, and you have got the book go to audible.com/macbreak and you will be signing up for the Gold Account that is the book a month subscription with that by the way you get the Daily Digest either the New York Times or the Wall Street Journal read to you which is really great. You also get the book and pay nothing for the first 30 days, and if you cancel in that time you keep the book but you do not have to give him any money. So that is truly free but if you decide that you rather stick around you will be thrilled and enjoy life more and your commutes, your exercise sessions, audible is great because last night I went to sleep listening to Tune In. listening to the Beatles Book just so great. Audible.com/macbreak.

Thank-you Yam in our chat-room just informed me that coming up I guess that it is right now the FCC’s attorney the senior counsel for External Affairs for the Chairman of Federal Communications G.G Sone will be monitoring questions on the Twitter. This is how far we have come use the hash tag NASDAQ and FCC net neutrality or you could follow the discussion FCCnet neutrality on Twitter. The interesting point in this whole conversation is that we still have not seen rules presumably tomorrow when Chairman Wheeler presents those rules to the commissioners, and says what do you think should we open a period of public comment? That is what they are going to vote on tomorrow. But I guess they understand what a hot button topic this is and so they are already even before the rules come out at least entertaining peoples’ questions.

Alex; I think that the vote is on Thursday right?

Leo: Thursday not tomorrow yes.

Alex: So for the listeners I think one of the things is the opportunity to continue put the heat on the folks that are involved in this. So I mean we should not be letting up.

Leo: No. It may be the case that Chairman Wheeler is thinking about what he is going to ask about? I do not know.

Alex: But I also think that the real question is that if he does not think that he has got enough people to move this forward with the vote and he may delay it and, once it get delayed I think that it dies.

Leo: Here is GG apparently using Tweet Deck, monitoring The Twitter. I do not know right but that look like the big red staples button right behind her there. I think that she is going to slap dance that was easy. (Some cross talk)

Rene: That was an easy button.

Andy: I can imagine that it all going to be very, very civil. Everybody is going to be very polite.

Leo: I can only imagine what these Tweets look like. Let us have a look. What is interesting is the numbers of members of Congress are using that hash tag right now. Senator Bernie Saunders from Vermont says that the FCC is not dealing with widget productions but is dealing with the issues of how we deal with a vibrant democracy where people hear all points of view. And Anna Ashu who is representative from Silicon Valley,”Many constituents calling for title 2 reclassification” as am I. That is the one that says that broadband providers are common carriers to ensure strong net neutrality rules where the FCC commit to considering this option. Thank-you Anna Ashu. This is really, really good.

Alex: This is not humorus or ironic that the industry pushed so hard for this to happen and what they end up with is the reclassification as a result. Then they would probably been happier if they had left that well alone.

Leo: AT&T filed this week a brief for the FCC I presume saying that whatever you do, do not classify the Internet service providers and common carriers that would burden them with far more regulations than mere net neutrality.

Alex: I think that is really good lesson for the industry that is trying to push this forward, is for them to realize that all we are going to talk about every time they bring it up. Every time they try to pull back on their neutrality what everyone is going to push back for is re-classification and they risk that every time they bring up the conversation.

Rene: Funnily enough every part of the world that has a common carrier and a local loop on bundling has not only got cheaper service but way, way better service because suddenly infrastructure of the quality of service becomes competitive.

Leo: Competitive. They key is competition and I like what you said about unbundling open loop unbundling because that is one thing that has kept competition from happening in the US. Cable carriers have exclusive access to their cable. So if you have Comecast, or Fox or Time Warner only they can provide Internet over those tables. It is not the case with the telephones as we know. I see no reason why the FCC should not require that of the cable companies and that by itself might be enough.

Rene: That would may be make us a first class citizen on the Internet again.

Leo: Yes. Anyway you know that we have talked a lot about this and it is not over and we are going to talk a lot more about it on Thursday. But I think and boy I am really gratified by the incredible amount of conversation, and outcry and you do not see it on CNN, you do not see it on your local news, but you do see it on the Internet. In fact as Ben Collins says that as TV blacking out net neutrality cover? I think that this is a huge topic and Ben’s writing for Esquire Magazine and “ Is there a media blackout on the net neutrality story we will find out today. Could a Twitter disaster be finally enough to make net neutrality an issue that TV can are about.” And of course he is referring to this chat that is going on. I think that it might be over actually.

Alex: I think that this might be very illustrative of the growing power of the Internet versus the TV. You know that it used to be that TV was where you really had to get to move that forward, but for things to be constantly scuttled without any coverage at all, in many ways by TV not covering they undermine their own relevancy you know as we keep on looking at these things moving forward.

Leo: Very helpful. I am very hopeful and I think that what has become a very clear is that we are paying attention and they cannot just sneak this stuff by.

Andy: I am looking forward to the change whereby historically the people who vote the most are the youngest and the oldest and the fact that now we are getting into the older generation of people who grew up with technology and the Internet that we are going to be the ARRP people 72, 73 and boring the senior trolley to the voting center that we want net neutrality and we want to make sure that we have access to encryption and we want to make sure that law enforcement can get access to our data and that is going to be interesting shift in the next 20 to 30 years I think.

Leo: Hey, let me ask you about 10.9.3, Mr Rene Ritchie when are we going to see that?

Rene: Sometime between now and WWDC if Apple holds to their previous pattern and that is what they usually do and they are working on it, there is no real pressure on it and it does a lot of things like the 4K displays.

Leo: That is why I am asking because I bought a 4K display?

Rene: Oh! Again we do not want it out too early because then there will be a lot of bugs that annoy us than it was having to wait for it was. So when they release the developers seeds and developers are like we are really happy with this and that is kind of when we want it to be released.

Leo: I had to keep up with the Brownlees, Markus Brownlee on MKPHD. You know he was on Twitter and on TWIT last week and said that I have got the 4K display and so I guess there are only the two that are worth getting the DARP and the ASUS both are the same panel I think, right but just different branding on them. Both apparently can do 60 Hertz, you said your boss at …

Rene: Markus.

Leo: Markus has three 4K displays on his Mac Pro. Which ones does he have? The Sharps?

Rene: No, I think that he has the Dells when they were on sale on the holidays.

Leo: Apparently even the Dells can go to 60 Hertz with this 10.9.3

Rene: So you are never blinded by a stuttery cursor ever again.

Leo: And then the other issue and actually a bigger issue is scaling because with your running display that is, what is that, 4K?

Alex: It is four times by 60 hertz. (Cross talk by presenters)

Leo: All of the icons and the text are this small.

Rene: That is the 10.9.3 that is not finished yet and if it was then it would be like a retina display on the Mac, large screen scale down.

Leo: Really when are they going to do that?

Rene: Yes they are working on that right now and it does not look like it is perfectly finished yet because that is probably the last 100 yards on there.

Leo: So Apple opened this beta program to the public, you do not have to be developer. You can get into the beta C program by just going to Appleseed.Apple.com and sign up. All you have to do is have an Apple ID and you do not have to pay 99 bucks you do not have to be developer. You can join it and you can download a little thing that will change your machine in a subtle way and then all of sudden the app store will offer an update to 10.9.3. I did that this morning so that I could hook up this 4K  display but was that mistake Rene Ritchie?

Rene: No for you Leo it is not a mistake. For a normal person who has only one machine and does not have a secondary drive to boot from stay from whatever cursor you want put in away from it. It is not meant for you and you give up standard Apple and standard Apple support. It really is a sign that says I am an expert user and I am willing to take on these responsibilities myself and hope that Apple is making that really, really clear to people. But for some-one like you who has multiple machines, someone who is happy booting from secondary volume it is fun thing to play with.

Leo: So I am not boasting but humble brag Mac Pro and two cinema displays and in the middle the 31 inches 4K monitor,

Rene: Just humble bragging.

Alex: I thought that you looked a little more tanned Leo?

Leo: Well I cannot turn on the monitor because I do not have the right cable.

Andy: Have you figured out where to put the microwave burrito to automatically cook on your desk top?

Leo: Look I am already sterile and I am not going to make any more……but it looks like nice but it does not match but the middle monitors are bigger a little bigger and just looks like it has wings.

Alex: Have you done any flight simulators in it?

Leo: I have not been able to do anything because I do not have the right cable, so in order to make this work you have to have… the monitor has a full sized display port and then I have a Thunder Bolt 2 port on my Mac Pro so you have to have a mini display port to maxi display port cables. So I ordered one, and, I will have one later today.

Alex: You know what probably I might have one downstairs.

Leo: You know there is probably one in the studio but I did not want to take a chance, because there is nothing sadder than sitting at your desk and both these side monitors are working and the middle one is just a black hole. Again I did this again I do it for you the people, so that I can report on how the 4K, support is going etc, etc.

Rene: I do appreciate it Leo.

Leo: It is just for you. But you do need apparently to get 60 hertz, you do need a display port connection and not an HTMI connection, because HTMI just will not do it. And you need to have 10.9.3, because I was reading and this is weird what it sends out is two 1920 by 1080 signals, like it makes it two monitors.

Rene: It is like the dual link EDI like it was in the old days. There are rumors of Thunder Bolt Three already and even it hard to put that much through the cables that we have now.

Leo: 3840 by 2160 and then supposedly they are going to have that much scaling that they do on the retina displays.

Rene: You will have enough pixels to show the entire Internet at once Leo.

Andy: I cannot tell you how happy that makes me that little boy version of myself who had the Apple Two TV set plugged into an Apple 2 E with just green phosphor just seeing that I have got 1,2,3 monitors and all ultra-high definition that whatever I want to put on any-one of them it works great. I think that it totally the right style have multiple monitors as opposed to one big one I would rather have three small ones that are about that big and the one big 60 inch there.

Leo: I would have to say that a 31 and half inch is a pretty big assed monitor.

Andy: You almost want a virtual ping-pong game so that you can actually…

Leo: Is there like a screen saver that I can get that will scroll all the way around?

Andy: Basically what you are saying is do any our listeners have blown pixels on their displays because Leo needs that pixel for his monitor.

Leo: That is my pixel.

Rene: I put a picture in the chat-room Leo and that is before the latest beta enabled him to do all three though.

Leo: Oh, Good alright. So this is your boss’s set up? So he has got two of those. They are big.

Andy: Lawrence of Arabia set up.

Rene: The problem with the Mac Book Pro it only has two Thunder Bolt outputs and the third one has to go in the HTMI port and you are giving up a little bit there on the Mac but probably you should have no problem.

Leo: Okay we will see, I feel that this is no way that it going to work.

Rene: This is not going to end well.

Leo: This is not going to end well. Alright, I will send you a picture.

Rene: So many pixels.

Leo: I have no reason to do this. I have no need for this.

Andy: That is exactly the reason why you should, you would not be a Mac user if you did not simply Oh theoretically it can have this many displays attached. Let us test that out.

Rene: This is where you cross the sea and climb the mountain Leo because it is there.

Leo: I am still less then Ryan Shroud of the PC Perspective Show he has five.

Alex: You have to come up to my house some time Leo.

Leo: Now I am going to feel bad what have you got?

Alex: Well it is not all connected to one computer but I have an array of…it has only gotten monitors right now but it is capable of 15.

Leo: Ten!

Alex: Yes, but I have pulled sections out of it so that I could put up some other things so it is not all on at the one time. (Cross Talk)

Leo: This is home. (Presenters Cross Talking)

Alex: It is how I do remote training it is lest kit for that sort of thing.

Leo: Oh, Okay.

Alex: I have got a bunch of stuff like confidence monitors, no matter which way I turn I can what I am editing and….it is kind of like your office your other studio except if all the monitors were in front of you and you could turn into a couple of different directions and have confidence and see question engine stuff and all of that.

Leo: Here is my question, how can I do this?

Rene: Is it like Osmandious and the Watchman is that what Alex has?

Alex: I do not know I keep falling asleep in the middle of the watchman. I am not geeky enough I guess. I think that it already too long and I have already had too much gin and I mean I watch it and I get half-way through and he is underground and he has got his ships and then I fall asleep.

Rene: So it feels like 12 TVs at once.

Leo: This C Program is kind of baffling me I do not remember Apple ever allowing a pull a download of a beta version of ever OS 10 without being a developer?

Andy: Kind of I mean years and years ago before they locked down the developers program you could get access. Not only that but you could also get access to pricing I think in the very, very early days. What I am concerned about is that I hoping that people follow Rene’s advice and they need to understand that this is beta for a reason. It really is not ready for human consumption yet. And I am wondering what knock-on effect this is going for support and the Apple store where if something is not working now, and you bring it in and you kind of like get a door shut because it is beta so we do not know how to test what is going on because it could just be the beta. How is this going to affect makers of independent developers of soft-ware where they have got bug fix reports that could just be a simple fact that they are running it on a computer that is essentially made out of cheese wheels and broken Lego bits.

Alex: Well, I think that the big advantage for us is that users and those who are waiting and I am still and most of my computers are on 10.8.6. We slowly add nine and a bunch of video stuff that we have on the back-end that does not work as well in the new version. So we have very slowly been adding one computer at a time. One of the reasons that we like to do that is that everybody has to test for us so in a lot of ways by making this more open it also means there are more gama testers. You know that can bang on things and give theoretically Apple a lot more feed-back before they actually have to pull the trigger so that we do not complain about the release version. (Cross talk)

Andy: Sorry, go ahead.

Rene: And also Microsoft has opened betas in the past as well.

Leo: Oh yes Microsoft does it all the time.

Andy: That kind of ties in with what I was going to say too because it is not just for bug reporting but also for we are introducing a radical new feature and we want to get it into the hands of people who are highly motivated to try out new things. So it is not as though the version that Apple actually ships to consumers, it is just the developer editions with the fixes. You have seen entire features come and go tweaked amazingly from the start to the finish based on usability feedback so when Apple first announced this the thoughts going through my head is that it is no secret that the next version of Mac OSX is going to have ROI over haul is one of the reasons for this is the ability to put some of these radical changes in the field early so that they can simply say Okay people do not like the lightness of these fonts and people wish for a little bit more guidance and highlights on button and so they know that they have the ability to fix that before they send it out to the general population.

This is exactly what happened when they redesigned IOS 7 and if you compare the version that they released to developers at WWDC last year to the version that shipped it was substantially the same interface but there were a lot of subtle tweaks made to make it easier to navigate. A lot of the translucency was toned down, and also toned down some of the confusion, so that is what went through my mind as I am thinking about this and are they really doing a radical redesign of Mac OS. It is a good thing to put that in front of as many people as possible before you are telling or forcing everybody to upgrade to the new one.

Rene: It all amounts to the QA development around the world equals to a million users pounding on your soft-ware.

Leo: I think that the Microsoft software has got a lot of benefit for the public betas of the last couple of versions of Windows. I think that it has been a big part of success and I mean that is how you find the bugs and that is how you tell, especially from Microsoft the hard-ware is not heterogeneous. It is all kind of different hard-ware.

Rene: Insert mail.app joke here.

Leo: Oh I got a whole story about mail. Apple to share with you. Real quickly I think that Beat Master in the chat room said that does this mean that journalists will have access to report about and as Rene pointed out in the chat-room no you are still have to sign the NDA. I had to sign the NDA. My feeling is that 10.9.3 is out at any minute now I mean worst case a month right.

Andy: Also I looked very carefully at the language and I did not join the program chiefly for that reason but the language in the agreement explicitly says that your secrecy is limited only to things that you cannot have found out unless you were part of the program so if Apple Insider or any of these sites were to report on something then you have the ability to comment on that. So long as you are not saying well I have access to the beta and here are what my experiences were and I had G4 cube.

Rene: Well I am not going to download it so I am not NDA’d either.

Leo: I am kind of very interested in this idea of this 4K thing award and the other question that people has is can you use the cheap 4K displays for the sub dollars 4K TVs and so forth. I think that the consensus seems to be that you might be able to.

Rene: You are probably and probably limited to 30.

Leo: You will not get 60 Hertz. It is unknown I guess and I am not going to go out and buy a Seike or something to see.

Rene: That does not bother some people, some people are much more sensitive to visual refresh rates than others. I was lucky enough that the cursor does not bother you and it leaves a little bit of trial and you know and saves you money.

Leo: Right. I am excited and I will be playing with it tonight and now the chat-room is challenging me and they are saying that if you do that then you have got get the 128 gigabyte memory for 2,000 bucks. I will defer to you on this one Alex because I have a 16 Gigabyte, which, seems to me a lot.

Alex: I think that for what you are doing I do not think that there is any reason to do more than 16. I do not…

Leo: You would not even look at it when it was 12 gigabyte. You said that No, no we cannot use that.

Alex: I mean 16 is what we consider is kind of a minimum for the kind of thing that we are doing. You know that avoids a lot of problems I mean that Ram and pin and hard-drive space are two things that generally get biggest hits in performance. When you improve those is usually where you get that and if you are opening up big Photo Shop files or you start opening 3D renders, there are a lot of things that suck up a lot of ram. But if you are doing a lot of the stuff that normally a lot of us are do then I do not see any reason to have more than 16.

Leo: You know what I am most excited about and I will use this for is light-room and Photo-shop, because of the scaling, just as with the Mac Book Pro retina I will be able to see the interface normally, I will keep the full sized image on the one screen I mean and I will have the editing image on the other, and that image will be one to one on high resolution photos. I think that is going to be very nice kind of clarity of that size.

Alex; You will be able to move a lot of your palettes in Photo shop into other screens. I mean I have never done it with three. I have had three up but I have never been able to settle up into three monitors I really prefer two. I mean I have been moving a lot of my stuff for applications and it definitely allows you to work on what you are focusing on.

Leo: With Light-Room you can always choose plenty because one display will have the image full screen that you have selected to work on and then the palette the tools and the small editor which will be on the main screen and so you look at it. I do not know what the color actor seed on the Asus is or whether it is the IGZIO which is supposedly the pixels are pretty accurate. I do not know what the color spaces or anything is. It probably will not match the Apple one.

Alex: You can often times get those pretty much close to any monitor close with something like a SPIDER, you know those little spiders and you put those on, and although it is not as accurate as color accurate monitor but it is within a hair.

Leo: I kind of like learnt my lesson because I bought that cheap monitor the  30 inch, remember when I bought that 30 inch display from those cheap guys.

Unknown Voice: Shimeon.

Leo: No I did not buy the Shimeon I know that you like the Shimeon. But it was the same time that you bought the Shimeon but I got it from the cable company you know.

Rene: Called Mono Price.

Leo: Yes that is right Mono Price and it was a30 inch monitor and it was fairly cheap. But the cinema display looked so much better sitting that next to a cinema display which is unusual because it is like ooh and aah ooh and aah and I would not never get it anywhere close. Never!

Alex: I mean was that the consistency or at times it is like how long it will last, brightness it’s consistency across the entire image or all over it.

Leo: Yes, the colors. I think that the color space was different. Anyway we will see. I am not buying 128 gigs of ram you think I am nuts.

Rene: Some-one on Twitter has to buy it first and then.

Leo: Not until Markus Brownlee does, and if Markus Brownlee buys it then you better believe that I am going to go and get it.

Alex; I think there was a time when I can remember that it was 64 megs because a ram was 2000 K.

Leo: Eight megs ram was a lot; I remember going into an Egg Head store and listening to the shop guy, ”Well the ideal set up for your Mac would be eight megs of ram, you have got two megs for the operating system and two megs for the app and two megs ram disk and Oh and two megs cache. Wow, eight megs”

Alex: I had four megs in my little PC that I did my first print work on Prime Sports Network and I had to like save things in parts and you know I had to keep doing this because I did not have enough ram, because there was only so big an image I could do for an ad because …..

Leo: You guys had megs, we had megabytes. Now, 8 Megs!

Alex Lindsay: I had, I had 4 Megs on my little PC that I-, that I did my first, my print work on for Prime Sports Network, and I  had to like, save things in parts. You know, like because there wasn't enough RAM to keep it all... You know because, there's only so big of an image I could do for anad because this...

Leo: You guys had Megs, Megs! We had Megs. Megabytes!!

Rene Ritchie: Kilobits, we had Kilobits!

Andy Ihnatko: Well, off course we had it tough. Buy core memory, which we had to adjust manually with the tip of a pencil, which we had to borrow from our father's and there were punch cards everywhere.

Leo: Gary, from-, you know, Gary Koffler, IDOTech and IChatroom; and a good friend of the show, said that Apple, that Apple 2 high res screen, Andy, was 280 by 192. 

Andy: I think it was 240 by 192. 

Leo: 240 by 192.

 Andy: Well, depends on whether you were HD or HDR2. 

Alex: Okay.

Leo: So, 3840 by 2860.

Andy: Did you want, you want to have some text underneath, or did you want to just have a full screen of graphic? You have the Beagle Brothers text...built in.

Leo : Beagle Brothers! Yeah! Love those Beagle Brothers! I don't hate Markus. I love Markus, but I'm jealous as heck of Markus, and... But, he's earned every bit of his success; and, you know, I just... just trying to keep up with the Jones’s here, that's all it is.

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Alex : You have any questions, Leo, from the ...

Leo : Are you doing that thing?

Alex: That thing is running.

Leo :  Should we give out... We didn't give out the URL. I forgot about that. So, what's the URL for our question engine?

Alex: It's BITLY... BITLY/MBW402.

Leo : I could have figured that out.

Alex : Last week it was a link.

Leo: Last week we didn't do it soon enough. So...

Alex: We've got, we got some good questions here. We got a couple that have been popular.

Leo: Alright, let's take a look here. You want to start with the rumoured multi-tasking and IOS8. We haven't talked about this yet. This comes from Jehuda Saar in Geneva, Switzerland. The story, I heard this morning on tech news today, with Mike Elgan is that IOS8 will have multi-tasking, windowing, pane-ings, and I think Jehuda has a great question. Wouldn't this fundamentally change what the Ipad is supposed to be? I agree with him. It's a bad idea. What do you think, René?

Rene : Still, it is a couple.. Well, I saw Mark Berman reporting about it this morning, so it might be making the rounds, but what’s interesting with this rumour is, if you look at mobile, very specifically, especially with Apple - they wanted to do full screen apps because it's easier for a main stream purpose. Their goal since the creation of computing at apple is to make computers more accessible to more people; sort of empowering, rather than just power user stuff. And the full screen app did that because you’re in an app, you press the home screen button as your escape nozzle, your back on the home screen, you're in another app. It's very simple. Anyone, who has ever used OS10, knows that one of their benefits of multitasking is dragging and dropping between applications or other ways of making sure that both applications are doing something more than creating some their parts. What is interesting to me about this rumor is that, that’s the part of rumor that Apple is enabling drag and drop between applications. So, rather than just having something that could be in one application text editor and a browser, you will be able to put apps there and drag information between the two. So, like multitasking, like notification center, like control center, for 80% of the population it would be invisible. You will never see, you don’t have to worry about it and you can use your iPad just like you always did. But for those Tech, for people who wanted more, who wanted to be able to use iPad to do more multitasking or more computer like work, they will be able to open up this functionality and enjoy it. This is also interesting to me that, you know that, Creg Fedriki is very different than Scar Forstel. He tends more towards Geek and more towards power user features like battery shaming in OS10 would have never made it onto the Mac in previous years. That was the part of Apple policy and I think if this is rumor is true and if those implementation details re true, then this is kind of showing us how apple increasingly servicing the need of the power users as well as mainstream users.

Leo: Will it be a bigger screen or would it be just thing

Rene: Yea, Same thing

Andy: I think, it would be a long delay, long needed move because apple has always had a rumor. They will forget the apple ipad air is a $500 computer. Some configurations are almost $900 computer that has a desktop class microprocessor in it. That is capable of doing 80-90% of the work that most people want a notebook to do, which is why it’s been a little bit of fumbling to me that some of the simple thing they could add to this to make it easier to use as a laptop replacement just are not there. I have used the snap screen feature in windows, which actually work extremely well because it’s not as you need to have two windows open simultaneously and your full attention is on both of them equally. It really is just as simple as I am watching a movie but I also want to keep an eye on Twitter or I am writing and editing a document but I also and to be able to occasionally look up facts in a little side bar windows browsers. The ability to simply split the screen in any trivial way would be a huge enhancement as would be ability to have keyboard short cuts, as would be ability to switch to between apps really quickly from a Bluetooth keyboard. So, that something that I really really want at the same time, I have to acknowledge what I am asking for is a MacBook Air.

Rene: Yea

Andy: So, if apple gave me everything I want that is what I wind up with. So, it’s possible when I look at rumor like this Apple answer to that “Look we are $899, you can have a real Macintosh that is only marginally larger than your currently iPad. That can do so much more of what you apparently want this thing to do”

Leo: But it does not have a touch

Alex: I think a lot of us have, my issue is I carry around couple of laptops, couple of tablets and the thing is that I want that tablet to be my computer like my little computer that work. That doesn’t have quite enough to do that and this been able to split screen, been able to have keyboard and sort of things that Andy was talking about. Really I think it does open whole other subset of people that want to move away from the laptop and cannot quite get there for. I don’t know I knew all day everyday but it would definitely half my day or 75% of my day I could use that but right now I just do not have enough for me to get my work done. I also think as we look at the merger, I still think we are slowly moving, I don’t  think they are necessarily appreciating OS10 but I think we have seen OS10 have something like Battery and other bit and piece of it that come from the IOS word. I think IOS word moving towards, you know OS10 also make a lot of sense from a universe slowly merging this idea of computer that probably something different.

Leo: Yes, The character on the HBO show  weep which is Julie Loe drives for three minutes  comedy show. Why are you showing, Oh yea thank you

Andy: Its landing is so good LEO

Leo: We want to see more Andy, I am not saying that but

Andy: I am very pleased with the landing today, I do not know why

Leo: I just feel bad because you have to sit there Andy and pretend you are interesting in what I saying when this camera is on you

Andy: I am actually listening

Leo: Laughing, there is a character on the show which is a great show by the way. Her campaign manager, Dan, who carries two ipads in his hands because one is not enough. Then one of the character says hey watch out soon you going to need three. I think it was all simulated this add from Samsung. You remember this one

Add: Its an extremely simple tool, but also extremely pointy. It’s been use to make ten of appointments and to achieve it golf. Students have used it for sailing dots, its wait a second. What is lying behind this pencil?. Oh, an iPad air. It was thinking tea bag there. And what’s this behind the iPad. Ahhh, the even thinner, Galaxy tab 10.0.1. Interesting not only are you thinner, your HT screen is killer for my world would be down action. And when you look at that, the Glaxy tab even does multitasking.

Leo: So, you thinking this is what people want

Andy: I agree, again the ability to simply have one little utility app hiding truding in the side of the screen.

Leod: Right

Andy: Again, some of us use iPad and heavily big frustrated thing during my two three weeks full emerging of using the Microsoft surface. That is one thing, I absolutely mess when I went back to my iPad, few weeks later. It just seems so not to be, given that so many of the major IOS apps are already articulated both as a phone screen and as an iPad screen. The ability simply say look if I want minimize this app but also have other screen, can you just give me iPhone view of this and just let me tuck that on the side of the screen. That is something you can make happen for me

Leo: if you would do, one of the advantage is, the ipad’s simplicity. The idea to do one thing and you flow screen

Alex: The average user needs to see that as well. The other thing is that you can have it. So, if you do know it existed just be the same model……

Leo: But I can tell you from the use of Galxy node. It pops up by accident when you least to expect

Andy: Well, that’s Samsung on your face

Leo: Laughing, all right. Well its annoying, its not completely invisible its there. Apple have a swtich that says never show that ever

Alex:  That’s what I am saying that. I can see that coming now a way to test this. Deafult off, you have to go into setting and turn it on

Rene: Its multitasking task

Leo: But you know when you do that, 90% of the users will never know its there

Rene: But still multitasking gestures, it was tried and that was left off when it was putting the shipping product. You have to turn that on so you would not estimate pinched and loss your screen    

Leo: Right

Andy: That’s the beauty of this kind of a feature. For the first two three months or two three weeks people are brand new with the device and very easily confused. They will not discover this because it’s the setting that been turned off. As they get more adapt with this after three months four months five months and now they starting to attack what are the pin points of this experience and what can I changes. That when they start saying well, may be something in settings I can find there. Ops there it is, they tap tap slider. Now they can use this gesture

Alex:  I often that that would be really good model for a lot of software. One of the mistakes we made, some of the software we wrote like Canodo been one of them and even some of the other ones are very complex when you start it, when you open its very hard to understand. There are too many options and I think a lot of application were benefit like Photoshop and so on and so fare and having three version of. Here is the beginner one and just let you play stuff and really quickly understand. Now, issue the layer and now you understood the channels

Leo: let’s move quickly through the next few questions. We are going to wrap it up in a bit but here is question from Bret York question 2 on the question engine: Greens burners Carolane. What would apple have to do beside the bigger screen size to get Leo and Andy switch back to iPone fulltime? You first Andy

Andy: Mostly its change of a lot of basic philosophies. I want applications to be able to interact with each other far far more intimately than they can on IOS right now. The ability to, if there is a piece of information side I want up on my android device and I want to do something with it, make two taps and they have it available to whatever other service I want. Also, I know this feature could possibly lead to a rough experience to me. However, at this point I really really want this to behave the way that I want to behave and I am willing to take that risk. So, the ability to have for instant an app draw on top of another app. so you have a text message ring out, you don’t necessarily have to switch between the mail app you using right now just keep up the texting messaging thing. The ability to have different launchers install. These are all things that if you don’t allow user to do that, you have much cleaner and much stable      experience flat user. But again, three four five months later when that use is very very adaptive to this device, it’s OK for me to decide what if I will be able to go to app store and buy an alternative launcher that works more of the way that I would like it to and simply tap to install and installer works. So, its not so much of larger screen or even the rumored features to let you cut and paste between the apps like that. It really is the fundamental philosophy that says that we trust you to get into trouble and get yourself out of that trouble if you so desire

Leo: Yea I have to agree with you. I think the create of icons of springboard seems fairly limited. If they fix that, they gave me an option there and frankly you got to give me an option of the keyboard. I love the iPhone, there is nothing with the iPhone. The apps are absolutely superb but I just need.. The create of icon is too limited for me. I want more flexible and I just cannot use the Apple keyboard. I am sorry, it’s just every time I use it, I want to punch myself on the face, I feel like I have. Couple more here really quickly. Mark Shaperd, Richy Toncasis. Well, I guess we going to do that discussion about the newly rumor IOS 8 features out there. Again, I really want to emphasis rumor, multitasking pains, we have already talked about health book. Is there anything else richly that is in the rumor.

Rene: Yea, I mean there is a ton of stuff but there is one thing important to remember that is, the development of IOS is a continuum. So, they will be working on bunch of features, they will have to cut it at certain point and given the focus on 10. 10. A lot of stuff that rumored now might end up in IOS 8.1

Leo: Right

Rene: Just remember that you won’t be as disappointed when come to its release

Leo: We will see more, yea and we probably will learn about this in June. Do you think, this comes from Steven Dentise, Stock on Trent, UK. Do you think Anglea Arans, the new head of retail Apple, will be looking into improving the iTunes and App store experiences? Are those even in here daily wick?

Rene: No,

Andy: Don’t think so

Leo: She is retail

Rene: Retailer online apple store, which almost is like its own division

Leo: Right, Nico Mobaso, Gowntin, South Africa. We are getting great questions

Rene: That’s where I am from

Leo: Really

Rene: Yea

Leo: Wait a minute. You are South African!

Rene: Yea, Johannesburg use to be Trans-Volanie now its call tan   

Leo: What the heck? I didn’t even know that about you. Well Nico your buddy Rene says Hi. Does the IOS specification of OS 10 decrease the need of to have a more powerful app? Leo says, I hope not

Andy: I would say so. I think Apple is going to be doing smart things. Making the Mac pro into out wired device and didn’t making more mobile devices and more friendly devices.

Leo: I think Armed Mac might will be in there in the works, right!!

Rene: It makes sense

Andy: I think, they long ago move beyond the idea that we have to have really good specs on our processors. It’s all about what performance do people actually going to experience with these things. So, I think the trend is to smaller, simpler, more profitable, and more accessible devices rather than. Now, the next version we are now working on MacBook pro that has two towers on it. The bridge connecting the two

Rene: There is an Arm Mac and they bring it out every time Intel start to falter on new dates

Leo: Laughing

Andy: Right

Rene: This is sort of gamble in the Apple labs

Alex: I think, for the average user the Mac Air is a powerful enough to do most what you do in an iPad powerful enough to do what 90% of the users out there doing. So, I definitely think that’ we are going that direction either way. I mean not really going that direction we are now moving forward faster.

Leo: Question from John Easy, Mountain View, California, Will they reboot the synonym display? You know I have to say, now that I am buying a 4k display for my MacBook Pro, I have to wonder where is the Mac 4K synonym screen

Andy: They are waiting for you to buy Leo.

Leo: Yea, May be that’s what it is

Andy: That’s what always happens

Alex: wwdc, synonym display mark my words. Synonym display with apple tc built in

Rene: They have been working on it for a while and I think then you can see thin like 10.9.3 and you see the other stuff. It’s just a question of getting into the point where it makes sense for Apple to release it.

Leo: Very cool, I like that idea. We are having fun this question engine create. I will do couple more then we will move on. No, that’s a bad one, Ok!!! Never mind forget it. Those were both bad. Thank you question engine; thank you to Alex Lindsay, for his generous donation of the question engine software. Here is a picture of a car in an Apple store. Apparently, it was a part of robbery, attempt the car smash through the glass door and the security gate at the 4 street Apple store Berkeley, California on Friday morning and some other stuff stolen.

Alex: I think, cars have been used couple of times because all it seems last on by the road. It seems it’s a good way to do that

Leo: Somebody was in big hurry to get the new iPad, I don’t know

Andy: Laughing, that will be interesting that next iteration of the apple store have some sort of mechanical barriers that they can erect after store close and prevent the stuff from happening.

Leo: Well, they do that what it is and car went right through it. It was safety gate over the glass

Andy: Note a gate, whole thing like concrete

Leo: Laughing

Andy: Now, they are like new medic pillars that can come up to block off the street after hours and make sure that car cannot barrel down and do what they want to do. 

Rene: Like embassies have

Leo: No kids. Senior Lumia engineer and Nokia’s camera expert are departing and just left Microsoft. He is gone to work for Apple. It actually happens right after the show last week. He is there pure View camera expert.

Rene: Yea, the resampling stuff, I am doing that right now

Leo: That’s a big acquisition

Andy: That’s a huge one, to add to the answer from the previous question. One of the things that could turn me back to the iPhone beyond all the problems I have that is if Apple a camera that is so far beyond anything else that have been done. That would be a real big temptation for me. But, what Nokia has done with its Pure View technology is just amazing, even beyond 40 Mega Pixels images which is really almost the negative that they use to make a better image from. I am in the middle of posting a series of, I think 8 different test photos, select shot with 8 different imaging devices one of them is Lumia 1020. Not set to 40 mega pixels but I have down sampled the 5 mega pixels version that spreads out and it is kicking Butt in a blind taste test. So, people who just see greater detail. Greater sharpness, less noise, its making some beautiful pictures. If apple can get access to that model or atleast that line of thinking that Nokia exactly has about how to do digital imaging. Man you start off with one of the two greatest cameras in the world and it could absolutely take it to the next order

Leo: We take a break, we'll come back with your picks of the week. Gentleman, start your engines but first a word for my friends is squarespace.com, the web hosting site; that we love so very much. The best hosting plus the best software combines to give you the best website anywhere. If you haven't tried square space yet, you got to visit squarspace.com and click that "Get Started" button. You'll get full access to their 25 beautiful templates, their logo creator tool, the apps on the IPad and the IPhone like the metric app which lets you check site stats like page views, unique visitors, social media followers, the blog app which gets makes it easy to post but also monitor comments, change layouts even. It’s also elegant. So, beautifully done. The sites never go down. We use it for our inside TWIT blog. I tell you what, Resse and i were talking yesterday... having so much trouble with our main website with everything. Gosh! lets just move the whole thing to squarespace. So easy to use but also great support they've got workshops, webinars online that are free but live chats and email support 24/7 not from India, not from Canada, from New York city. Actually Canada be ok, cause...

Rene: These planes are Canadians.

Leo: (laughing) Yeah, Hey! What do you want? No from the offices of the SquareSpace in New York city, the customer help site has great self-help articles and video workshops and it all starts at just $8 per month and a free domain name, when you sign up for a year. All the sites have E-Commerce built in, all of them are mobile ready and all the hosting is done for you. You don’t have to worry about security, patches, update. It’s...It just all works. Start your free trial right now, no credit card needed, just visit Squarespace.com and click that "Get Started" button. When you decided to sign-up, as you can see the prices right, use the offer code MACBREAK, you get 10% off. Yeah! And you'll let them know you heard about that MacBreak with me. Squarespace.com; free to try but use the offer code MACBREAK when you buy. SQUARESPACE.COM. Mr. Alex Lindsy, Effindon says the pied piper site is a squarespace site. Let’s see, wouldn't that be interesting? You know that pied piper is that phony company that was created for the show; Silicon Valley. It does look like a squarspace site. Wouldn't that be funny? It looks a lot like squarespace site. That would crack me up. Hit escape on the site.

Leo: what do you get if I hit escape at the site.

Chad: Aaaa...Yup.

Leo: It is squarespace. Well, that’s a really big endorsement. The guys in Silicon Valley use squarespace for their startup. Chaderick, you nailed that one. Yeah, that is pretty cool.

Chad: I wasn't the one who nailed it.

Leo: But you were the one who said his escape...of course that’s how you get to login.

Chad: Yeah... get to login...Yeah

Leo: Oho baby. Alex Lindsay, your pick of the week, sir.

Alex: So, i just got this app that i am having a lot of fun with. Have you seen Mojou?

Leo: No.

Alex: Mojou is kind of like a vine, little like vine. Emoji You and it’s an IPhone app and what you can do with it... it’s kind of like vine except instead of hitting play and watching some little short, you actually roll your camera back and forth, you're not gonna be able to see mine but you move your camera back and forth, you move it and goes through the series of frame. And so, you can do little animations when you move your camera, you kinda twist it back and forth or you can actually see things happening, you know if you are getting creative you can see things going in and out...

Leo: Oh Yeah! That’s me...

Alex: You get like rotations around an object where if you do it in the right direction which is the opposite direction that i would expect. It looks exactly...like you can...that kind of panorama that you...that’s something about it that’s a lot of fun...it’s like Instagram just little vine little like. But there is something about it that i find more enjoyable than vine for me. Anyway and...

Leo: How do you...I don’t understand how it works. So you take a video and then the twist, scrolls through...it’s like scrubs through the video?

Alex: Well..., like vine...yeah yeah basically, you're twisting the phone...

Leo: you're scrubbing.

Alex: ...you're actually scrubbing...

Leo: Stop it!

Alex: ...scrubbing the photo and you could then in the same way you could take a still and move it and a still to create kind of stop motion type of thing or you can hold it down and just move your camera slowly around an object to give it a , you know, a rotational aspect. It’s just a fun little app.

Leo: That’s nice.

Alex: Theres something... not only is it fun and you see a lot of examples; i don’t know why but i also just really enjoy the...the...the sharing; i usually don’t like the whole sharing process. I don’t like...I don’t like that if you could build an application around, you're sharing makes you crazy, you know, i just not only do it but play with it and call it a day. But there is something about it, everyone is playing with it right now , it’s little tests. This is like this voyeurs, you're jumping into some ones world about what they thought was interesting to shoot. A lot of time it’s just a cup or it’s whatever but it’s...from a social perspective i also find it very interesting. So you know it’s free so it’s really easy to ...go download this app if you're interested but Moju M O J U.

Leo: Now see, to answer your question, Chad, that would make me to get back to the IPhone.

Chad and Leo Laughing.

Leo: That’s really cool but there is no and there is no...i am almost positive you couldn’t do it on android, cause that’s using Apple...well i don’t know, maybe you could do it on android, i don’t know.

Alex: it’s not available to the android but...

Leo: it’s not but it’s... i am wondering if they...yeah.

Alex: yeah.

Leo: that might, at least it’s Apple’s hard work.

//Carmeltion

Leo: Yeah, Good pick, thank you Mr. Alex. Mr. Rene Ritchie, your pick of the week.

Rene: I have two. The first one is in honour of Alex. I gladly defer to him if he knows much more about it than i do but it’s Teleprompt+ 3. It’s the new version of Tower prompt+ sorry Teleprompt+. It’s a whole new app as the apple doesn’t allow paid upgrades and it’s a very big upgrade. I use it when we do pre-recorded video or segments where i need a large amount of text in front of me and after that i remember the details, i can’t hold it on in my brain but it’s just the best teleprompter app i have found for the IPad to date. And it’s a good update.

Alex: And that’s for the IPad?

Rene: Yes. That’s on IPhone as well now.

Leo: That’s not what we use. We use something else cause we use it on desktop. Yeah.

Alex: On a desktop i think we use PrompterPro which is...

Leo: That’s kind of everybody uses that, Yeah.

Alex: But you know that’s ...and but that’s how so many app stores as well and that’s a lot more expensive too, it’s 100 bucks or something like it. 

Leo: Well that’s professional...

Alex: But the Prompter+ i think is probably the best app on IPad so far that i've seen.

Leo: Cool.

Rene: And the second one is this Sonos Controller; it was not updated for a very long time, a very very long time.

Leo: It has been now

Rene: yeah it updated for IOS 7 functionality early on, but it’s finally it’s been updated for IOS 7 design.

Leo: Beautiful!

Rene: They still stubbornly, will not add air play functionality, so i wanna just keep complaining about that for as long as i possibly can but the app new design is here, it’s beautiful for anyone...

Leo: but you know why they're not on air play because they're selling hardware.

Rene: Yeah, ...

Leo: That’s their business.

Rene: ...too easy to air play to their hardware. I mean i would just love to be able to just sit there watch something on my IPad and have it come out cause i have the Sonos home theatre system so i have...

Leo: That’s why you're saying...

Rene: ...the play bar. I have to play 3Ds and play the sub and it sounds terrific for a wireless speaker system but i can’t air play to that...

Leo:..If you have a surround like that is now if you listen to music you can use the surround as full stereo...

Rene: Yes.

Leo: That’s really nice too cause they were just out lying there. It’s so much prettier. It’s modern. I saw this press release this morning; immediately downloaded it, updated all my Sonos devices. I have like 9 speaker system.

Chad: Now our eyes are as happy as our ears.

Leo: Yayyy!!! That was going to be my pick but you did a good...

Rene: Oh Sorry.

Leo: Well, it’s a good one. Andy Ihnatko, lets wrap it up with your pick of the week.

Andy: Really cool, really fresh, well its fresh to me, game called, Blek, and miring does not work from this device to the screen. So, I have to show you like this. Here is what happens, when you like stroke screen, you are basically creating like a black line that will then repeat whatever line you just did. You goal is to get it hit every one of these little dots

Leo: Oh, it’s another one of them

Andy: Yes, so if you like stoke that way it will get through two but that didn’t get those two. So, you have to figure out, I guess if I go to like a multi hope thing

Leo: Oh, that’s cool

Andy: That may be start bouncing and then on the higher levels. They introduce things like these Black dots where if your line hits these black dots it simply disappears. So, now I have to figure out how to make your little animated line bounce around and hit the dots while still avoiding that black dot. It really something that you have to play with, in order to appreciate how exactly it works. But game’s mechanics here are so cool and it almost meditative. On later levels you find yourself trying to figure out ok, are they joking here? Is there any way whatsoever to actually to clear this level. Because there will be more black dots and there will be little bit more complicated and sometimes it’s actually a lot simpler than you think it is. I just bought it like this morning and I have been like playing like thousand times.

Leo: How does it spell? Because I want it

Andy: BLEK, Its 2.99, sorry, its  99 cents on sale from its normal price I think

Leo: 99 Cent, I am buying it right now

Andy: Again, I love these; this is exactly the sort of game in my league. I don’t these like games that months and months, hours and hours to get through a long story or getting you to master different weapons, techniques. I really like these ones, you can dip into spend a minute playing it, spend twenty minutes playing it or indispensable time playing but then its 45 minutes later and now you are late for your dinner date.

Leo: Blek!!!! I Love it

Andy: BLEK

Leo: Bleahkkk!! BLEK. I am downloading it right now. Hey fox lets wraps it up for Macbreak weekly. You know what for a day where there is very little Mac news, we have a lot to talk about, should never worry about that. Thank you Andy Ihnatko, Chicago, Sun time. It’s always a pleasure.

Andy: Always a slice Leo, Thank you

Leo: catch Andy at 5by5.tv where Andy Ihnatko but also he reads his old columns

Andy: Put on the card again, put the dart by the fire we have a nice chat. Remember the Burnuli cartilage. This is my review of the new 40 megabytes burnuli cartilage.

Leo: That actually is a fun

Andy: how stupid product, no one will ever have forty megabytes even with pictures being up to 640 by 480 dots.

Leo: Laughing

Andy: Oh, how young and fool we were back then. Right scrap? Ow Ow, its shrike scrap

Leo: Thanks Alex Lindsay joining us all the way from the white house in Washington DC

Alex: Laughing
Leo: Actually, that’s the capital you are in Capital today

Alex: I am, I am somewhere in DC but I will be Rowanda next week.Guess I will be there and then tenses or Uganda week after that. So, if you want me to connect. We have great class by the way, last week A green Class. So, if people wants to checek it out making just, best thing to do is I just go back into my twitter feed, it’s not very far up I didn’t feed that much. Or you can just go to YouTube and search for me this class. Its little experiement interactive using the questions using for this and the in class Rawnda as well as bunch of a lot of cameras in our studio. So, if you want to see us experimenting with the next generation of what we planned to do for the pixel score, Definitely Check it Out

Leo: You find me playing Blek for the rest of my life. This is very fun. Wow, I love this game. Laughing, yeaaa heeyy hoooo. Mr. Rene Ritchie is iMore.com, thank you for being here Rene. What else is up with you at iMore  

Rene: I was not doing enough pile cast so I just launch another one yesterday with my good friend Dave Viscous of the unprofessional theme. It’s called the TV show and we talk about the previous shows weeks television

Leo: Sounds great. What not to look? Do you talk about Game of Throne

Rene: We talked about Game of Throne, Mad Man, Arrow Shield

Leo: You know I am currently becoming a fan of this new show on show time Penny Dreadful

Rene: I heard about it

Leo: You got to watch this, it’s creepy

Rene: That’s what my mom use to call the small books of Penny Dreadful

Leo: Yea, so far they have got, I have always seen the first one but the last time was, they have already got the vampire and fanks style . So, it can only get better. Thank you all for being here on MacBreak Weekly is every Tuesday 11 Am Specific Miami Time 1800 UTC on twit.tv. Download on demand available at twit.tv/mbw or iTunes or snitcher or anywhere you use to aggregate your favorite internet programming audio and video and in fact you subscribe you likely get a better experience. You won’t miss one and that makes us happy and that makes you happy. We also highly courage you to check out the fantastic twig app. They are not from the official but there are number of good ones. We got many developers out there now and we love it on every platform. Thanks for joining us, we will see you next week and now get back to work. Its break time   

Andy: Really cool, really freshly fresh to me game called, Blek, and miring does not work from this device to the screen. So, I have to show you like this. Here is what happens, when you like stroke screen, you are basically creating like a black line that will then repeat whatever line you just did. You goal is to get it hit every one of these little dots

Leo: Oh, it’s another one of them

Andy: Yes, so if you like stoke that way it will get through two but that didn’t get those two. So, you have to figure out, I guess if I go to like a multi hope thing

Leo: Oh, that’s cool

Andy: That may be start bouncing and then on the higher levels. They introduce things like these Black dots where if your line hits these black dots it simply disappears. So, now I have to figure out how to make your little animated line bounce around and hit the dots while still avoiding that black dot. It really something that you have to play with, in order to appreciate how exactly it works. But game’s mechanics here are so cool and it almost meditative. On later levels you find yourself trying to figure out ok, are they joking here? Is there any way whatsoever to actually to clear this level. Because there will be more black dots and there will be little bit more complicated and sometimes it’s actually a lot simpler than you think it is. I just bought it like this morning and I have been like playing like thousand times.

Leo: How does it spell? Because I want it

Andy: BLEK, Its 2.99, sorry, its  99 cents on sale from its normal price I think

Leo: 99 Cent, I am buying it right now

Andy: Again, I love these; this is exactly the sort of game in my league. I don’t these like games that months and months, hours and hours to get through a long story or getting you to master different weapons, techniques. I really like these ones, you can dip into spend a minute playing it, spend twenty minutes playing it or indispensable time playing but then its 45 minutes later and now you are late for your dinner date.

Leo: Blek!!!! I Love it

Andy: BLEK

Leo: Bleahkkk!! BLEK. I am downloading it right now. Hey fox lets wraps it up for Macbreak weekly. You know what for a day where there is very little Mac news, we have a lot to talk about, should never worry about that. Thank you Andy Ihnatko, Chicago, Sun time. It’s always a pleasure.

Andy: Always a slice Leo, Thank you

Leo: catch Andy at 5by5.tv where Andy Ihnatko but also he reads his old columns

Andy: Put on the card again, put the dart by the fire we have a nice chat. Remember the Burnuli cartilage. This is my review of the new 40 megabytes burnuli cartilage.

Leo: That actually is a fun

Andy: how stupid product, no one will ever have forty megabytes even with pictures being up to 640 by 480 dots.

Leo: Laughing

Andy: Oh, how young and fool we were back then. Right scrap? Ow Ow, its shrike scrap

Leo: Thanks Alex Lindsay joining us all the way from the white house in Washington DC

Alex: Laughing
Leo: Actually, that’s the capital you are in Capital today

Alex: I am, I am somewhere in DC but I will be Rowanda next week.Guess I will be there and then tenses or Uganda week after that. So, if you want me to connect. We have great class by the way, last week A green Class. So, if people wants to checek it out making just, best thing to do is I just go back into my twitter feed, its not very far up I didn’t feed that much. Or you can just go to YouTube and search for me this class. Its little experiement interactive using the questions using for this and the in class Rawnda as well as bunch of a lot of cameras in our studio. So, if you want to see us experimenting with the next generation of what we planned to do for the pixel score, Definitely Check it Out

Leo: You find me playing Blek for the rest of my life. This is very fun. Wow, I love this game. Laughing, yeaaa heeyy hoooo. Mr. Rene Ritchie is iMore.com, thank you for being here Rene. What else is up with you at iMore  

Rene: I was not doing enough pile cast so I just launch another one yesterday with my good friend Dave Viscous of the unprofessional theme. It’s called the TV show and we talk about the previous shows weeks television

Leo: Sounds great. What not to look? Do you talk about Game of Throne

Rene: We talked about Game of Throne, Mad Man, Arrow Shield

Leo: You know I am currently becoming a fan of this new show on show time Penny Dreadful

Rene: I heard about it

Leo: You got to watch this, it’s creepy

Rene: That’s what my mom use to call the small books of Penny Dreadful.

Leo: Yea, so far they have got, I have always seen the first one but the last time was, they have already got the vampire and Frankenstein. So, it can only get better. Thank you all for being here on MacBreak Weekly is every Tuesday 11 Am Specific Miami Time 1800 UTC on twit.tv. Download on demand available at twit.tv/mbw or iTunes or snitcher or anywhere you use to aggregate your favorite internet programming audio and video and in fact you subscribe you likely get a better experience. You won’t miss one and that makes us happy and that makes you happy. We also highly courage you to check out the fantastic twig app. They are not from the official but there are number of good ones. We got many developers out there now and we love it on every platform. Thanks for joining us, we will see you next week and now get back to work because break time is over!